Edification THE POWER OF EDIFICATION In Network Marketing

Edification…

THE POWER OF EDIFICATION • In Network Marketing, edification is used to provide credibility for a person, event or company. Edification is simply uplifting or giving recognition to a person or event of importance in order to transfer, establish, or lend credibility.

Who Do I Edify and When? • Always edify your coach, sponsor, or sideline business partners whenever you are introducing them to a prospect or brand new partner • Always edify your experts before 3 -way calls, sit downs and presentations • You can also use edification to promote for events, by edifying the speakers at that upcoming event

Edify Your Leader Not Your Prospect • When you introduce your prospect and your leader, the very first thing you need to do is to edify your leader. A lot of people get this part wrong • Do not edify your prospect. You don’t need to and here’s why; • Your prospects are seeking a solutions to problems. Your leader and your business are the solutions to those problems. • Edifying your leader will give your prospects the confidence that they are talking to an expert that can guide them and help them solve their problems • Your prospect is not the one offering a solution… your leader is.

Know who you are talking to, BEFORE you start talking

Understanding the Different Personality Types Help Fun Facts Money

Edify and Engage Every Personality Type Every time! Say “Linda this is John my Success Coach. John…. ” • Knows 100% of the facts! (Green personality) • She loves helping people! (Yellow personality) • She loves to have fun! (Blue personality) • She is making some serious money! (Red personality) • The thing I love the most, is that she is really “Down to Earth”

Edifying During a 3 -Way Call