Economic Sectors Investment Employment and Infrastructure Development Cluster

Economic Sectors, Investment, Employment and Infrastructure Development Cluster SALGA NATIONAL COMMUNICATORS FORUM 24 NOVEMBER 2020 Confidential

ESIEID Cluster communication The Government cluster system promotes an integrated and coordinated approach to planning, implementation and monitoring of government priorities Coherent government communication, promoting a transparent accountable government and an informed citizenry Communicating the work of the ESIEID Cluster: 1. Five-year Cluster Communication Strategy 2. Annual implementation plan with joint activities, some of which may be funded 3. Managing the communication implications of matters processed through the Cluster (policies, bills etc. ) and collective planning for post Cabinet communication 4. Responding to issues arising from the communication environment Confidential

INTRODUCTION Government adopted the Cluster approach Departments are to grouped into clusters according to priorities Clusters serve to deliver on mandated priorities Joint planning and implementation of the MTSF implementation plan Communication programme driven by departmental communicators and coordinated by GCIS ICTS Cluster – drives South Africa’s international engagement programme Government 2019 / 2020 is the 1 st year in the 6 th Administration of the ruling party – consistency and strengthened efforts. Priorities – NDP, RISDP, Agenda 2063 and the UN goals MTSF 2019 -1923 State of the Nation Address Departments: ● Sports & Recreation, Arts and Culture – Chair ● Environmental Affairs – co-chair ● International Relations and Cooperation ● Trade and Industry and Competition ● Defence ● Tourism ● Military Veterans ● State Security Agency ● National Treasury ● Communications and Digital Technologies 3

COMMUNICATION ENVIRONMENT High level of unemployment Energy challenges Coronavirus Water Challenges SOEs Reform Loadshedding Corruption narrative Global economy not growing Governance - Municipal Stability and Liquidity Payment of Municipal Services Ageing Infrastructure Electricity and Water Service Disruptions LED - Local Economic Development Permits and Approval Local Procurement Foreign Owned Shops Local Industry Developement Micro Industrial Parks Access to Opportunities EPWP Projects Confidential 4

2019 -2024 NATIONAL PRIORITIES 1. Economic transformation and job creation 2. Education, skills and health 3. Consolidating the social wage through reliable and quality basic services 4. Spatial integration, human settlements and local government 5. Social cohesion and safe communities 6. A capable, ethical and developmental state 7. A better Africa and World Confidential 5

2019 -2024 CLUSTER OUTCOMES MORE DECENT JOBS CREATED AND SUSTAINED, WITH YOUTH, WOMEN AND PERSONS WITH DISABILITIES PRIORITISED INCREASED OWNERSHIP AND PARTICIPATION BY HISTORICALLY DISADVANTAGED INDIVIDUALS INVESTING IN ACCELERATED INCLUSIVE GROWTH Sub-outcome: REDUCED ILLICIT ACTIVITY AND IMPROVED TAX COLLECTION RE-INDUSTRIALISATION OF THE ECONOMY AND EMERGENCE OF GLOBALLY COMPETITIVE SECTORS COMPETITIVE AND ACCESSIBLE MARKETS THROUGH REDUCED SHARE OF DOMINANT FIRMS IN PRIORITY SECTORS AND EXPANDED SMALL BUSINESS IMPROVE COMPETITIVENESS THROUGH ICT ADOPTION IMPROVE THE QUALITY AND QUANTUM OF INVESTMENT TO SUPPORT GROWTH AND JOB CREATION Sub-outcome: ESTABLISH INFRASTRUCTURE FUND SECURE SUPPLY OF ENERGY WATER SECURITY INCREASE IN ACCESS TO AFFORDABLE AND RELIABLE TRANSPORT SYSTEMS INCREASED ECONOMIC PARTICIPATION, OWNERSHIP AND ACCESS TO RESOURCES AND OPPORTUNITIES BY WOMEN, YOUTH AND PERSONS WITH DISABILITIES Confidential 6

Theme for the sixth Administration Let’s Grow South Africa Together Sub Theme: Transform the Economy to Serve the People and create Jobs PRIORITY AREAS FOR ESIEID CLUSTER: Economic transformation and Job Creation Investing in the economy for inclusive growth An industrial plan to support localisation Bolster the Mining Industry Address Energy Challenges (energy efficiency programme) Innovation, digital and data revolution Broadening ownership in the economy Sustainable and radical land reform Address monopolies and the structure of the economy Small business, co-operatives and township and village economies Reform of the State Owned Entities Confidential 7

COMMUNICATION OBJECTIVES 1 2 3 4 To communicate efforts to stimulate and grow an inclusive South African economy in partnership with the private sector, civil society and all South Africans To inform the public, stakeholders and media about the opportunities that emanate from the country’s investment drive to reach the R 1, 2 trillion over the next four years as part of our plan to grow the economy and create jobs. To involve stakeholders and partners in implementing a sustainable and more radical Land Reform programme to unlock growth and promote socio-economic transformation. To encourage South Africans to take up opportunities that are brought by the Industrial Plan to support Localisation Confidential 8

BROAD KEY MESSAGES South Africa is on a path of renewal and growth. South Africa is a proven investment destination. Foreign direct Investment helps grow the South African economy and creates sustainable jobs. Government with work with private sector, civil society and all South Africans to grow an inclusive economy. The Land Reform programme is a transformative imperative for South Africa to increase Agricultural production and address the high levels of inequality South Africa has the most industrialised economy in Africa. It is the region’s principal manufacturing and mining hub and a leading destination for services and tourism. Government has prioritised Reform of the State Owned Entities to grow the economy. South Africa is tapping into the benefits of 4 IR to advance the economy. Confidential 9

COMMUNICATION APPROACH Key messages Cluster messages Key messages per issue Campaign Toolkits Media engagements Thematic media briefings (1) Cluster priorities / plans Progress updates Communication Products Economic Opportunities Media statements Opinion pieces Media interviews Media tours Media Network sessions (FCA, SANEF, Press Club) Career Guides & Expos Newsletters and Information Package Quarterly Cluster Imbizo Meeting with stakeholders Community engagement Local Assessment report Radio Programme Media Statement Live Streaming Updates and Inforgraphics Media Engagement Social Media Information Stands Branding and Expos Confidential Dialogue Roundtables / Public lectures (quarterly) Policy & MTSF Think Tanks Packaged Content Network - Radio Talk shows Crisis communication Media monitoring Daily GCIS rapid response Issues elevated for Cluster’s attention

CAMPAIGNS Strategic campaigns PURPOSE 1. Economic policy 2. Economic opportunities • • • Investment promotion and brand repositioning • • Sustainable Land Reform Programme • • • 3. 4. • • Communicating South Africa’s economic policy Adherence to key messages on South Africa’s economic policy Regulatory constraints (Water licenses and EIAs) Certainty in the Energy Sector To showcase economic opportunities especially for the youth and unemployed 1000 young entrepreneurs in a 100 days Revitalisation of key industries (sugar, poultry industries, textile) Promote the Special Economic Zones Major Economic Interventions Jobs Summit Interventions Support the country’s drive to attract investment Promote South Africa as a proven investment destination and the ease of doing business Economic Diplomacy Spatial Transformation: Integrated Communities Accelerated Land Reform programme: Young people should be targeted to participate in agriculture. Urgently finalize all the land claims Post Settlement Support: provide support to black community organisations Land Summit Confidential

Enablers Content availability and approval • Information on programmes / projects (fact sheets) • Key contacts • Approvals by the Cluster Availability of messengers • Ministers / Deputy Ministers / DGs / Programme Managers, etc. to be available for communication opportunities Budget and resources • Funding of joint initiatives • Sharing of resources and platforms Progress on implementation and clear policy positions • Tangible progress in implementing Cluster programmes • Policy decisions Confidential

ESIEID Cluster communication plan Programme Communication approach Communication activities Communication channels Responsibility Timeframe Cost Economic opportunities 1. Cluster Imbizo Social Media Activate and update social media platforms Upload and share photos, video clips, vox pox, factsheets, and infographics on Flicker, Facebook, You. Tube, Twitter, press, broadcasters and community media. 100 days 0 Media engagement Cluster Imbizo principals host to media tour at an infrastructure project – to capture footage, images and interview beneficiaries Hold a Cluster media briefing onsite Issue media advisory and statement Share factsheets and infographics with media. 100 days 0 Outreach Share simplified leaflets on infrastructure Share simplified leaflets on opportunities of the Nine Point Plan Distribute leaflets through provincial and local spheres • Conduct community dialogues with on opportunities offered by MTSF Host 18 dialogues across the country (R 30 000 per dialogue) 2. Presidential Youth Employment Intervention 3. 1000 young entrepreneurs in the next 100 days 0 100 days R 220 000

Programme Communication Responsibility ESIEID Cluster communication plan Communication approach Communication activities channels Investment promotion and brand repositioning 1. Investment Conference 2020 2. 27 projects worth just over R 250 billion 3. Buy local campaign Content and Product Development Social media Activate and update social media platforms Media engagement Media breakfast by EISEID Cluster highlighting the involvement of Government in the Investment Conference 2019. Stakeholder engagement Key messages Talking points Opinion pieces Communication strategy Upload and share photos, video clips, vox pox on Flicker, Facebook, You. Tube, Twitter, press, broadcasters and community media Live broadcast on radio and television. Issue media advisory and statement. Media Tours Press releases In-depth Media Interviews Media Briefing with Foreign Correspondents Invitation to the media Media Packs International media Domestic media Roundtable with Economic Analysts Roundtable with business hosted by SA missions in key markets Academia Investors Timeframe Cost

Campaign look and feel This will be a visual campaign The idea is that GCIS and all departments (especially the Economic Cluster) use the look and feel in communicating the details of the Economic Reconstruction and Recovery plan

Background The COVID-19 pandemic has had an overwhelming shock on the economy on a global scale. Government had to implement necessary precautions to contain the spread of COVID-19. President Ramaphosa highlighted the significant areas of an economic recovery proposal. Firstly were to fix the fundamentals, secondly, pursue new sources of growth and, thirdly ensure the actions are by a capable state. The Economic Reconstruction and Recovery Plan has 8 pillars, the most important being infrastructure development, mass employment programme and localisation through industrialisation The national response to COVID-19 has demonstrated that there is an opportunity to harness the goodwill of all groups in society which, when combined with the skills and financial resources of the business community, can help to reset the country’s economic and social path – a social compact. Growth will require both domestic and significant international investment, and this investment will only be value-creating and job-rich if it is sustained.

Communication objectives and Key Messages To communicate and showcase interventions of the economic recovery plan Together we can confront the economic damage created by the pandemic To give South Africans hope and showcase economic and employment opportunities The recovery plan brings together the best of all proposals Promote and celebrate the massive infrastructure projects that will be implemented to reignite economic growth Promote South Africa internationally as an investment and tourism destination The recovery plan will be implemented in three phases: protecting livelihoods, economic recovery and transformation The reconstruction of our economy must become a shared responsibility

Communication plan Actions Indicator Cost Status Develop Key Messages on the Economic Recovery plan X 1 None Develop look and Feel for the campaign X None DONE Develop Factsheet / leaflet on the Economic Recovery plan X 1 None In progress Promo video for the Economic Recovery plan X 1 None DONE Media Plan has been developed – including a pre-lock up briefing X 1 with editors None DONE Profile the economic recovery plan on SA News X 1 None In progress Profile beneficiaries on video, those who have been supported by X 4 government during the Covid 19 pandemic (Small Businesses) None In Progress Develop weekly email banners with messages on the pillars of the plan None 15 September Community Radio programme to unpack the Economic Recovery plan X 10

Communication plan Actions Indicator Cost Status Facilitate media tours to infrastructure projects X 4 None Monthly Series of opinion pieces X 4 None Weekly Develop infographics X 10 None Weekly Coordinate media interviews for the DG, GCIS X 5 None Weekly Vukuzenzele feature articles X 1 None Monthly Information to be disseminated via the Thusong Service week to promote the Economic Recovery plan. None Leaflet on the Economic Recovery X 1 None News Bulletin on GCIS Radio Series None Weekly Viral story telling, allow ordinary people to tell their stories on how they will contribute in growing the economy. Series None Weekly

Communication products Before and after photos of projects (example) Before Progress v For example: Richmond Park, Cape Town

Communication products Infographics published on social media platforms Series #1: “What does the new economy mean to you? ” Images of a diverse range of South Africans, with the following quotes: (a) (b) “A new economy means an end to load shedding for good” “A new economy means that I can earn an income and contribute to my community through social employment” etc. Series #2: Highlights of the Economic Reconstruction and Recovery Plan Five infographics to illustrate key elements/commitments of the plan: (a) (b) A massive infrastructure rollout to create jobs and support economic growth A large-scale employment stimulus to create new work opportunities and protect existing jobs, etc. Series #2: The Economic Reconstruction and Recovery Plan in numbers A visual summary of key figures from the plan: (a) (b) Over R 1 trillion in infrastructure investment over the next decade More than 800, 000 work opportunities created and livelihoods supported through the Presidential Employment Stimulus, etc.

Communication products Posters for placing in strategic access points in partnership with District Municipalities

Communication products Advert poster in Vuk’uzenzele Newspaper v Translated in all languages v Copies of the Newspaper placed in distribution points in District Municipalities Information portal v One stop centre for all information on the Economic Reconstruction and Recover Plan

Communication products Pop-up banners for use during media tours, strategic events, information sessions in District Municipalities v Promoting the brand for coherent communication and reinforcing the key message

Thank you Let’s grow South Africa together 25