ECommerce Strategy Hassan Barkatali 12232021 Hassan Barkatali 1

E-Commerce Strategy Hassan Barkatali 12/23/2021 Hassan Barkatali 1

Structure of the site • Site Map – Slide 3 • Features– Slide 4 • Personal Details Entry/Payments –Slide 5 • Delivery Details – Slide 6 • Product Display – Slide 7 • Interface – slide 8 12/23/2021 Hassan Barkatali 2

Home Page Buy Login Contact Us About Us Sell Select Console New Used Upload Phone 12/23/2021 Select Console Used New Administrator Control Panel Address Email Swap Used Map Description of the site Post Website edits, user browser and screen resolution, error logs, website statistics Hassan Barkatali 3

Features • Login • Buy/Sell/Swap • Product descriptions (short and long) • Price/Available swap • Date added • Sell/swap only available for logged in members • Delivery/handover 12/23/2021 Hassan Barkatali 4

Personal details/Payments • Name • Address • Preferred payment option • Payments details • Contact • Pay. Pal, card, sage 12/23/2021 Hassan Barkatali 5

Delivery/handover • Choice of: • Delivery(if seller specifies) • Handover(meet up) 12/23/2021 Hassan Barkatali 6

Product displays • Images • Long • Short • Videos • Reviews • Rating 12/23/2021 Hassan Barkatali 7

Interface • A homepage that has a welcome message and a featured products section • A page that advertises games that are for sale and for swapping • Customers will be able to log in and upload details of games they would like to sell/swap • A contact page for the company which offers the customer different ways to get in touch • An about us page that introduces the customer to the company • A website that looks good regardless of the device that it is view upon • Security of the information that will be stored/sent to the site 12/23/2021 Hassan Barkatali 8

Site Hosting 12/23/2021 Hassan Barkatali 9

Internet Service Provider (ISP) • What influences your choice? • Requirements • Service levels • Connectivity • Download speeds • • • Terms of contract Prices Hosting Size of your company Security 12/23/2021 Hassan Barkatali 10

Server • Dedicated • Shared • Virtual • Managed • Self 12/23/2021 Hassan Barkatali 11

Promotion

The different methods of promotion • Advertising • Search Engine Optimisation (SEO) • Message boards • Forums • Social media 12/23/2021 Hassan Barkatali 13