ECommerce Fundamentals and Applications Chapter 13 EService ECommerce

E-Commerce: Fundamentals and Applications Chapter 13 : E-Service ________________________________________________________ E-Commerce: Fundamentals and Applications 1 Wiley and the book authors, 2001

Outline § § § Categories of E-Services Web-Enabled Services Matchmaking Services Information-Selling on the Web E-Entertainment Auctions and Other Specialized Services ________________________________________________________ E-Commerce: Fundamentals and Applications 2 Wiley and the book authors, 2001

Categories of e-services § § § Categories of e-services: Web enabling services that were previously provided by humans in branches and/or office agencies E-services that provides matching services E-services that sell information content of one sort or another Entertainment e-services Specialized e-services such as e-Auctions. ________________________________________________________ E-Commerce: Fundamentals and Applications 3 Wiley and the book authors, 2001

Web Enabled e-services § Previously provided by humans in branches and/or office agencies. § e-services: § save time and effort for the user § bring convenience and improve the quality of life. § reduce cost for the consumer § They include: § Banking § Stock Trading § Education ________________________________________________________ E-Commerce: Fundamentals and Applications 4 Wiley and the book authors, 2001

Match Making e-services § § § Greatest growth in E-Services. An individual or business specifies his/her requirements in relation to the service. E-commerce site then does a search over its own databases or over the Internet (using mobile agents) The information is then returned to the e-service provider site They include: § Jobs and Employment sites § e-Travel § e-Insurance § e-Loans ________________________________________________________ E-Commerce: Fundamentals and Applications 5 Wiley and the book authors, 2001

Selling Information on the Web § § Sell information content of one sort or another. Provide some information free. Make money on the transactions This group includes e-commerce sites that: § Do Online Publishing such as web based newspapers § Consultancy advice § Specialised financial or other information ________________________________________________________ E-Commerce: Fundamentals and Applications 6 Wiley and the book authors, 2001

e-Auction and other specialized e-services § § § To achieve the best possible price for items which sellers wish to sell Seller puts up the items for sale but does not give a fixed price for it. The item is then subject to a series of bids until a bid is acceptable and the item is sold. The whole process is conducted by somebody called an auctioneer. Types of auctions includes: § English Auction § Dutch Auction and § A price quantity pair auction ________________________________________________________ E-Commerce: Fundamentals and Applications 7 Wiley and the book authors, 2001

Forward auction Vs. reverse auction Forward auction § Increasing bid auctions on the Internet § The seller puts up an item for sale and specifies an acceptable minimum price § The item is then posted on the auction site § together with the minimum price § the bidding is kept open for a specified period § During this period, potential buyers bid for the item § The latest high bid is displayed. ________________________________________________________ E-Commerce: Fundamentals and Applications 8 Wiley and the book authors, 2001

Forward Auction Site Increasing bids Seller Item for Sale Potential buyers ________________________________________________________ E-Commerce: Fundamentals and Applications 9 Wiley and the book authors, 2001

Forward auction Vs. reverse auction (cont. ) Reverse auction: § the seller puts up an item for sale at a high price § price of this item is progressively reduced until a potential buyer accepts the bid § items are then deemed to have been sold to the buyer. ________________________________________________________ E-Commerce: Fundamentals and Applications 10 Wiley and the book authors, 2001

Reverse Auction Claims item at right bid price Reducing bids Seller Item for Sale Potential buyers ________________________________________________________ E-Commerce: Fundamentals and Applications 11 Wiley and the book authors, 2001

C 2 C e-auction sites § § § A consumer selling an item to another consumer These auction sites can be: § generalized auction sites § specialized auction sites § agent based auction supporting sites Generalized auction sites like e. Bay ________________________________________________________ E-Commerce: Fundamentals and Applications 12 Wiley and the book authors, 2001

B 2 B e-auction sites § Three models § § Use of a liquidation broker to sell excess items. § the liquidation broker is essentially a third party auction site that does the auctioning for you Use of your own web site to auction items. Use of the auction facility on a Virtual Market site These approaches will be increasingly used by business particularly if they are dealing with perishable commodities. ________________________________________________________ E-Commerce: Fundamentals and Applications 13 Wiley and the book authors, 2001