ECOLL Ecotourism in Europe Brigitta Hellat Switzerland Gigi

ECOLL Ecotourism in Europe Brigitta Hellat Switzerland Gigi hellat Mai 2006

ECOLL Tourism Sustainability Tourism in the context of Sustainable Development shall satisfy the needs of … er e k a ld ho local population ke sta s r e d l ho guests J businesses J & work force s nature & environment st culture s sta ke ho ld er . . . today and tomorrow ! Gigi hellat Mai 2006 r e ld o h e ak s stakeholders st

ECOLL UNEP Blue Plan Rapport April 2006 • Mediterranean environment threatened by development, a. o. trends in tourism • 33 % of global tourism in mediterranean = 228 mio tourists 2003 • Damage: - Increase of the demand of freshwater - Urban waste water, 60 % untreated, into the Mediterranean - Waste, 587 kg person and year in 2025 - Power plants, the demand of energy will rise Sustainable Future scenario: attractiv interior, public transportation, traffic-free town centers, renewable energy sources Gigi hellat Mai 2006

ECOLL Tools to market highly sustainable tourism products Eco-Labels Awards Marketing Self committed networks Information Exchange Gigi hellat Mai 2006 Training and Qualification Monitoring and Benchmarking

ECOLL Eco-labels examples EU Flower 30 + other inter-/national certificates VISIT Association: umbrella for all eco-labels in Europe Gigi hellat Mai 2006

ECOLL INT Gigi hellat Mai 2006 SCAN, BALT ECO - Labels in Europe IT, ES ML UK, FR BENE LUX AT, CH all on www. eco-tip. org DE

ECOLL Awards Eco-Travel Award Royal Award NETS Award Skal Ecotourism Award Info from ECOTRANS Gigi hellat Mai 2006

ECOLL Marketing Visit Holiday Guide Green Travel Market EU Responsible Travel DE Tour. Link UK DTV Naturerlebnisangebote Info from ECOTRANS Gigi hellat Mai 2006

ECOLL Training and Qualification - Fachhochschule Eberswalde - Al. MI / SMART Arctictourism Schweden - Tourismusakademie Brandenburg - Fachhochschule Bydgoszcz Polen - Euracademy Association, EU Summer Academy - Ecotourism Certification System Romania - Centre for responsible tourism London - Education Center for economy Luzern Switzerland Gigi hellat Mai 2006

ECOLL Self committed networks TOI NETS ECEAT international Eurogites EUFED Info from ECOTRANS Gigi hellat Mai 2006

ECOLL ECEAT International 10 Basic Sustainability Criteria • Environmental friendly agriculture • Efficient water and energy use • Minimum waste • Green building • Information and awareness raising to clients Gigi hellat Mai 2006 • Soft mobility and public transport • Biodiversity and landscape protection • Cultural heritage • Support of local economy • Improvement policy (including management criteria)

ECOLL Monitoring and Benchmarking Tourbench EMAS, ISO 14001 SUTOUR (EELM) Supporting Tourism Enterprises Info from ECOTRANS Gigi hellat Mai 2006

ECOLL Information exchange Desti. NET portal for sustainable tourism information Handbook Tourism Learning Areas Info from ECOTRANS Gigi hellat Mai 2006

ECOLL Spire head attraction products Gorilla, Elephant, Jaguar, Polenbear - Killerwhale in Norway - Bear - Moose - domestic species Not yet: Wolf, Seaeagle, Owl, Stork Plants (Orchids) Gigi hellat Mai 2006 Mystic Charismatique species Fairytale

ECOLL Tourists, why and what do they bye ? character, image of a country quality highlights customer focused having fun adventure to watch special species landscape Gigi hellat Mai 2006 Experience nature

ECOLL Examples - dog sledging trips in Lappland: booked up for 3 years - wolftrack tours in Finland Sweden - Vildmark i Värmland Sweden - give up the car key in Werfenweng Austria: 75 % more lodge booking in 5 years - Sapori Cilantino South Italy, got the Oscar in Tourism - canoing, watching wild animals in valley Peene, Pommern - ‚Ecotourismo mediterraneo‘: nature path, education - ‚Goût mieux‘ Switzerland Gigi hellat Mai 2006

ECOLL Conferences 2006 • 2 nd. Int. Conf. on Coastel Ecotourism, 25. -27. 10. in Malta • Int. Conf. Exploring the Nature of Management, visitor flows in protected areas: 13. -17. Sept. in Rapperswil CH • 11. Int. Conf. EURO-ECO 2006, 14. -15. Sept. in Krakow Polen • Int. Conf. Sustainable Tourism 2006 : 6. - 8. Sept. Bologna Italy • Conf. on Climate Change, Mitigation and Tourism : 11. -14. June, Westelbeers NL • IMEX 2006 - Long-distance Inspiration: The worldwide exhibition for incentive travel, meetings and events, 3. – 6. mai Frankfurt Germany Gigi hellat Mai 2006

ECOLL Publications WTO-UNEP Making tourism more sustainable, a guide for policy makers WTO-guide book Indicators of sustainable development for tourism destinations Gigi hellat Mai 2006

“A vision without action is just a dream. Action without vision is just a waste of time. A vision with action is able to change the world !” Nelson Mandela