EBusiness Pengantar ebusiness dan ecommerce Dr Lana Sularto

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E-Business Pengantar e-business dan e-commerce Dr. Lana Sularto 1

E-Business Pengantar e-business dan e-commerce Dr. Lana Sularto 1

Introduction to e-business and e-commerce Management issues • Bagaimana kita menjelaskan ruang lingkup dan

Introduction to e-business and e-commerce Management issues • Bagaimana kita menjelaskan ruang lingkup dan implikasi dari e-bisnis dan e-commerce kepada karyawan? • Apa manfaat memperkenalkan e-bisnis dan apa resikonya? • Seberapa besar dampak internet pada bisnis? Bagaimana tingkat adopsi saat ini dan prediksi adopsi masa depan? 2

E-Business Introduction to e-business and e-commerce 3

E-Business Introduction to e-business and e-commerce 3

Introduction to e-business and e-commerce • Reach: E-business opportunities – Lebih 1 milyar pengguna

Introduction to e-business and e-commerce • Reach: E-business opportunities – Lebih 1 milyar pengguna seluruh dunia – Menghubungkan jutaan produk • Richness – Informasi produk terinci pada 20 milyar lebih webpage yang terindex oleh Google. Blogs, videos, feeds… – Personalisasi pesan untuk pengguna • Affiliation – Partnership adalah kunci dalam perekonomian jaringan 4

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Introduction to e-business and e-commerce The impact of the Internet on business • Andy

Introduction to e-business and e-commerce The impact of the Internet on business • Andy Grove, Chairman Intel, salah satu pengadopsi awal e-commerce, telah membuat analogi Internet. Katanya : • The Internet a typhoon force, a ten times force, or is it a bit of wind? Or is it a force that fundamentally alters our business? (Grove, 1996) 7

E-Business Perbedaan e-business dan e-commerce 8

E-Business Perbedaan e-business dan e-commerce 8

Introduction to e-business and e-commerce What is E-commerce and E-business • E-commerce: “All electronically

Introduction to e-business and e-commerce What is E-commerce and E-business • E-commerce: “All electronically mediated information exchanges between an organization and its external stakeholders” – Buy side E-commerce – Sell side E-commerce • E-business: The transformation of key business processes through the use of Internet technologies (IBM, 1997) “Full integration of ICT process with all business and operations processes. ” 9

Introduction to e-business and e-commerce E-business E-Business merupakan kegiatan berbisnis di Internet yang tidak

Introduction to e-business and e-commerce E-business E-Business merupakan kegiatan berbisnis di Internet yang tidak saja meliputi pembelian, penjualan dan jasa, tapi juga meliputi pelayanan pelanggan dan kerja sama dengan rekan bisnis (baik individual maupun instansi). E-Commerce Penggunaan media elektronik untuk melakukan perniagaan/perdagangan: – Telepon, fax, ATM, handphone, SMS – Banking: ATM phone banking, internet banking 10

Gambar 1. 1 Perbedaan buy-side dan sell-side e-commerce

Gambar 1. 1 Perbedaan buy-side dan sell-side e-commerce

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Introduction to e-business and e-commerce Models of E-Commerce transactions • Traditional: – B 2

Introduction to e-business and e-commerce Models of E-Commerce transactions • Traditional: – B 2 C: Business to consumer – B 2 B: Business to business • New: – C 2 C: Consumer to consumer – C 2 B: Consumer to business • Also: – G 2 C: Government to consumer – G 2 B: Government to business – G 2 G: Government to government 13

Summary and examples of transaction alternatives between businesses, consumers and governmental organizations Figure 1.

Summary and examples of transaction alternatives between businesses, consumers and governmental organizations Figure 1. 2

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Contoh situs C 2 C :

Contoh situs C 2 C :

Contoh situs B 2 C : Pemasaran Penerapan E-business pada Persediaan Material. PT. Honoris

Contoh situs B 2 C : Pemasaran Penerapan E-business pada Persediaan Material. PT. Honoris Industry 17

Figure 1. 4 Three definitions of the relationship between e-commerce and e-business

Figure 1. 4 Three definitions of the relationship between e-commerce and e-business

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Intranets and extranets 20

Intranets and extranets 20

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Introduction to e-business and e-commerce Cost/efficiency and competitiveness drivers • Cost/efficiency drivers – –

Introduction to e-business and e-commerce Cost/efficiency and competitiveness drivers • Cost/efficiency drivers – – Peningkatan kecepatan memperoleh bahan baku Peningkatan kecepatan pengiriman barang Mengurangi biaya penjualan dan pembelian Mengurangi biaya operasional • Competitiveness drivers – Permintaan konsumen – Perbaikan kuantitas dan kualitas layanan jasa – Menghindari kehilangan pangsa pasar bagi perusahaan yang telah menggnakan e-commerce. 23

E-Business Adopsi Bisnis pada teknologi digital untuk e-business dan e-commerce 24 24

E-Business Adopsi Bisnis pada teknologi digital untuk e-business dan e-commerce 24 24

Tangible and intangible benefits Tangible benefits Intangible benefits � Increased sales from new sales

Tangible and intangible benefits Tangible benefits Intangible benefits � Increased sales from new sales leads giving rise to increased revenue from: – new customers, new markets – existing customers (repeat-selling) – existing customers (cross-selling). � Marketing cost reductions from: – reduced time in customer service – online sales – reduced printing and distribution costs of marketing communications. � Supply-chain cost reductions from: – reduced levels of inventory – increased competition from suppliers – shorter cycle time in ordering. � Administrative cost reductions from more efficient routine business processes such as recruitment, invoice payment and holiday authorization. � Corporate image communication � Enhancement of brand � More rapid, more responsive marketing communications including PR � Faster product development lifecycle enabling faster response to market needs � Improved customer service � Learning for the future � Meeting customer expectations to have a web site � Identifying new partners, supporting existing partners better � Better management of marketing information and customer information � Feedback from customers on products

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Figure 1. 8 Adoption of Internet and e-business services across Europe Source: Eurostat, Community

Figure 1. 8 Adoption of Internet and e-business services across Europe Source: Eurostat, Community Survey on ICT usage in enterprises, e. Europe (2005) Information Society Benchmarking Report, © European Communities 2005, http: //europa. eu. int/information_society

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E-Business Drivers & Barriers to online technologies 32

E-Business Drivers & Barriers to online technologies 32

Figure 1. 6 Attitudes to business benefits of online technologies Source: DTI (2002)

Figure 1. 6 Attitudes to business benefits of online technologies Source: DTI (2002)

Figure 1. 9 Barriers to development of online technologies Source: DTI (2002)

Figure 1. 9 Barriers to development of online technologies Source: DTI (2002)

Introduction to e-business and e-commerce Drivers of consumer Internet adoption Keuntungan layanan online :

Introduction to e-business and e-commerce Drivers of consumer Internet adoption Keuntungan layanan online : ‘Six Cs’ : 1 Content 2 Customization 3 Community 4 Convenience 5 Choice 6 Cost Reduction 35 35

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2010 36

Introduction to e-business and e-commerce Barriers to consumer Internet adoption • • • No

Introduction to e-business and e-commerce Barriers to consumer Internet adoption • • • No perceived benefit Lack of trust Security problems Lack of skills Cost 37 37

Program S 2 PJJ Konsorsium 38

Program S 2 PJJ Konsorsium 38

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Referensi : Chaffey, D. (2011). E-Business and E-Commerce Management : Strategy, Implementation, and Practice

Referensi : Chaffey, D. (2011). E-Business and E-Commerce Management : Strategy, Implementation, and Practice (5 th). Pearson Education 40