ebusiness on demand Anaconda Sports Faster more responsive

e-business on demand Anaconda Sports Faster, more responsive e-commerce site increases sales 30 -40% External WHY BECOME ON DEMAND: The e-commerce site of Anaconda Sports, one of the largest independent sporting goods dealers in the U. S. , could not handle the high volume of hits it received during its busy season, resulting in slow loading pages and a 10% drop off in sales. Anaconda Sports needed to streamline its operation by integrating its back-end systems with a faster e-commerce site, with the goal of becoming more responsive to customers. How and where did they start? Anaconda Sports transformed its e-commerce operation by implementing IBM Web. Sphere Commerce Suite software, hosted on IBM e. Server x. Series servers. The faster site now loads Web pages normally for customers. Web. Sphere also automated the ordering process, expediting customer shipping and eliminating manual data-entry costs. BENEFITS: § Increases revenues 30 -40% over the prior busy season § Expects to double revenues in 2003, due largely to the flexibility, responsiveness and cost effectiveness of the IBM solution § Faster automated order process reduces a 2 -day procedure to a matter of minutes, speeding up shipping/delivery and improving customer satisfaction levels 1 e-business on demand http: //www. anacondasports. com Business Partner: Strategic Computer Solutions, Inc. © 2003 IBM Corporation