EBU European Broadcasting Union 75 Active EBU members

EBU - European Broadcasting Union 75 Active EBU members from 56 countries 45 Associate members around the world 470 TV channels and 904 Radio channels more than 200 million TV households and 600 million viewers every week more than 60 million people visit EBU members web services every day EBU TECHNICAL - your reference in media technology and innovation

EBU TECHNICAL Developments in broadcasting technologies Information Meeting on ‘ Developments in Broadcasting’ WIPO – World Intellectual Property Organisation Lieven Vermaele Director EBU TECHNICAL European Broadcasting Union

Innovation happens § In devices (mobile phones, PDA, i-pod, PC, …) § In networks (broadband, 3 G, DVB-H, …) § In services (on demand, interactive, breaking news, podcast …) Innovation creates § Competitive markets New economic models New content, concepts and advertising models New (alternative) players or bring them together § New offer or a better deal (service, price) for the consumer Innovation causes § important changes in our eco-systems/value chain § an (r)evolution and cannot be stopped As long as you are in control of new (techn) implementations, you can ‘control’ the (r)evolution (teletext, digital radio, CD) Today, BC org are less in control (mobile, Ipod, P 2 P, i. PTV, Broadband) EBU TECHNICAL - your reference in media technology and innovation

From broadcasting to media organisatons Market tomorrow Market yesterday Current linear programming radio & TV (one-to-many) more control more services Expanded linear programming radio & TV (more choice &quality) New non-linear programming radio & TV New media services i-Player, i-pod, Broadband media, . . . Broadcasting organisations evolve to (multi-)media organisations and are (cross-)active in all media services on different platforms EBU TECHNICAL - your reference in media technology and innovation Cross- & Multimedia organisations Traditional organisations more choice & quality

Media usage context (network + platform) • intentional use: good companionship, interact, brief me • interactivity: high Mobile context • screen: small • content mainly for ad hoc usage Shared context Personal context • intentional use: Lean forward, brief/surprise me • intentional use: wallpaper, lean backward, surprise me • (inter)activity: high • interactivity: easy, simple, low • screen: medium • screen: large, HDTV, home cinema (high quality) • rich multimedia and interactive content • rich and multimedia content mainly for personal (deeper) usage EBU TECHNICAL - your reference in media technology and innovation intented for shared usage

Area of media services and media context MEDIA - SERVICES SHARED MEDIA - CONTEXT (lean backward) PERSONAL (lean forward) LINEAR NON LINEAR MULTIMEDIA (audio-visual mat) (data, text, pictures, game) 1 2 3 4 5 6 7 8 9 MOBILE (on the move) EBU TECHNICAL - your reference in media technology and innovation

Triple play in content and in context MEDIA - SERVICES SHARED MEDIA - CONTEXT (lean backward) LINEAR NON LINEAR MULTIMEDIA (audio-visual mat) (data, text, pictures, game) 1 2 3 Media companies: PERSONAL (lean forward) 4 6 media experience adapted/presented for every context MOBILE (on the move) a integrated media service via one brand 5 7 EBU TECHNICAL - your reference in media technology and innovation 8 9

Media organisations grow. . . MEDIA - SERVICES SHARED MEDIA - CONTEXT (lean backward) PERSONAL (lean forward) LINEAR NON LINEAR MULTIMEDIA (audio-visual mat) (data, text, pictures, game) 1 2 3 5 6 4 Media companies expected by tge public to be active on all platforms: • Different services MOBILE (on the move) 7 • Different networks 8 • Different devices EBU TECHNICAL - your reference in media technology and innovation 9

Total media experience. . . total value Morgan Stanley – tech reports. Source: CBS Sports Interactive EBU TECHNICAL - your reference in media technology and innovation

Mature media services – ‘high customer value’ ‘value of investment’ versus ‘protection of service’ EBU TECHNICAL - your reference in media technology and innovation

Multi channel and multi-platform delivery From Traditional Media Traditional channel Analogue cable/terr FM analogue Broadband DSL/Cable, Most important devices TV Radio PC Multi-Channel Towards Multiand crossmedia offer Analogue Cable FM analogue Broadband Cable Digital Cable ADSL/Broadband TV VDSL GPRS UMTS/3 G DAB Satellite, … Multi-purpose devices TV i. DTV Radio HDTV GSM Game Cons PCTV PC Others: PDA, … Media content will be delivered via different technologies (=channels) to different devices (=platforms). The media users expect that this content (brand) will be accessible continuously and via interoperable devices. EBU TECHNICAL - your reference in media technology and innovation

Different networks to reach the public (‘New’: broadband) ‘IPTV over DSL’ compared with DVB-S and DVB-C Satellite DVB-S t e qu ou B l- ta gi i D DVB-C ARD linear IPTV and IP Radio cablehead end DSLhead end IPTV Multicast IPTV IP Radio WWW Broadband-Internet + Unicast Distribution Broadband- Po. P DSLAM DSL-Access Voice-phone EBU TECHNICAL - your reference in media technology and innovation © WDR November 2008, Technology and Innovation Management 12

IP/Broadband based media services Managed & Un-Managed solutions 13 EBU TECHNICAL - your reference in media technology and innovation Source: www. openiptvforum. org

Consumer Access to Internet Content on/for the TV Different devices come to the market PC-centric Vertical operators + CE-centric Media Center PC Media Center for the living room Software • Multi-play bundles Integrated • HD on-demand • Philips Net. TV + Desktop PC Differentiators • Sony’s Bravia Link Windows Media Extender • Acti. Vila in Japan Dedicated-device approach Apple TV + Flexible platform Vudu - Costly • Media Guide • Local content Ti. Vo Game consoles + Processing power - Complicated • PVR functionality + Television focused + Managed Service Xbox 360 PS 3 + Easy experience + Cost effective +/- (semi-) open system EBU TECHNICAL - your reference in media technology and innovation - Closed system - Limited offer - Monthly subscription charge

What is P 2 P (Peer-to-Peer)? § P 2 P is a distribution network using the users‘ infrastructure each user receives and transmits segments to other users § Users must allow to use their machine‘s storage, processing power and upload capacity § Both linear and on-demand services over the internet real time video/audio streaming file downloading EBU TECHNICAL - your reference in media technology and innovation © WDR November 2008, Technology and Innovation Management 15

P 2 P – ease to use – roles? Tracker-Server organises and updates sources (Peers) of the Torrents t ren r o s T n e p nt o e i l ces C r u T so s 5. B e ceiv at e r r n e s o and n ack r g t i nt s ce the r e i m u l o o fr a s T- C B s . a 7 er k c tra the 6. Download x. . 2. SHA 1 - Hash of a. x. . pieces and source 0. of 1 st Piece 1. break down Seeder of into pieces media file 2 k. B 4. Transfer of Torrent- file via Mail, Webserver or RSS 3. Torrent-file with metadata and Hashs EBU TECHNICAL - your reference in media technology and innovation © WDR November 2008, Technology and Innovation Management 16

P 2 P - legal usage P 2 P usage by broadcasters § P 2 P assisted Live-Streaming Octoshape: DW-World, TVE - Televisión Española, ESC 2008, EBU Media Portal … § P 2 P based on-Demand Streaming respectively Download: - BBC‘s i. Player P 2 P usage by content aggregators § P 2 P supported Live-Streaming: Zattoo (Belgium, Denmark, Germany, France, UK, Norway, Switzerland, Spain) § Miro combines a Software based open content guide with RSS and Bit. Torrent (BT): platform for video podcasts from NBC, PBS, NRK, … EBU TECHNICAL - your reference in media technology and innovation 17

P 2 P – illegal usage Music was my first love. . . but others follow EBU TECHNICAL - your reference in media technology and innovation

P 2 P – illegal usage Media types: traffic volume content type (Germany, Bit. Torent) EBU TECHNICAL - your reference in media technology and innovation

Future outlook Bandwidth growth EBU TECHNICAL - your reference in media technology and innovation

Future outlook Subscriber growth EBU TECHNICAL - your reference in media technology and innovation

Future outlook Performance growth • more performant systems arrive in the home • professional tools enter and can be run at home EBU TECHNICAL - your reference in media technology and innovation

Future outlook Storage growth EBU TECHNICAL - your reference in media technology and innovation

Conclusions § Today, unlawful copying and redistribution of broadcasts can be done more easier by anybody without special technical knowledge § New technologies and services to improve the consumption of broadcasts will be developed only if the broadcasters' investments therein are adequately protected § Broadcasters need effective protection against any unauthorized retransmission of their broadcasts, i. e. via any platform, and be it simultaneously, deferred, or only partly EBU TECHNICAL - your reference in media technology and innovation

EBU TECHNICAL Thank you Lieven Vermaele