Ebooks EReaders Longwood University Suzy Szasz Palmer Dean

E-books & E-Readers @ Longwood University Suzy Szasz Palmer Dean of the Greenwood Library Longwood University Spring 2012 VICULA Meeting Randolph College June 1, 2012

Grant Snider, The Book of the Future, The New York Times Book Review, April 1, 2012, p. 31

Pre “Dean Suzy” Early experimentation 2007: “techno-cooking” Pre-Pilot Spring/summer 2010: staff review and training Pilot Fall 2010: public launch

Library wide committee formed (spring 2010) Representatives from all areas of service: acquisitions, cataloging, reference, circulation and electronic resources Researched efforts at other libraries Purchased variety of e-readers for experimentation Developed and tested draft procedures Presented findings for input from wider library audience

First steps Form committee Test procedures Draft policies

Researched other libraries Patron-Driven ( Oregon State U Libraries) Pre-Loaded ( Duke Libraries, NCSU Libraries) Device Only (American U Libraries, Murray State U Libraries )

Test run: library staff as patrons (summer 2010) Created patron information and request forms Exposed library staff to e-readers in a fun and non- threatening way Surveyed library staff patrons about the process and their experience with the e-readers Reviewed and refined procedures Presented findings and a proposal for university library pilot

Which devices?

Expanded staff input/buy-in Test with staff Survey staff Prepare for pilot

Cataloging E-Readers

Acquisitions – most challenging? Summer Free books MARC records Order records Fall Purchased titles Vendor issues Spending limits

Collection Development Issues Patron-Driven Pre-Loaded VS.

Collection Development Issues Recreational Scholarly VS.

Funding? + OR OR =

OPAC Record - Edits

Access Services Circulation Policies Who Loan Holds Renewals Fines Storage Return FAQs

Pilot launched (fall 2010) Purchased additional devices, peripherals, and storage/charging areas Determined staff responsibilities and provided training Used students to test processing Marketed and launched pilot Addressed technical and other issues as they arose; refined procedures Surveyed patrons about the process and their experience with the e-readers

Marketing: First post! Read Your Favorite Books on Nooks & Kindles @ Greenwood Library Longwood University Library on Monday, October 4, 2010 at 11: 15 am Check out a Nook or a Kindle to experiment with reading your favorite books on light weight e-devices. The Greenwood Library has purchased 12 Nooks and 12 Kindles to provide a way for LU students, faculty, and staff to interact with emerging book and information technologies. For more information, please go to the E-readers guide.

Marketing… more is more Just 4 you ! Check out a Nook or a Kindle to experiment with reading your favorite books @ http: //libguides. longwood. edu/ereaders 8: 16 AM Oct 4 th via web

Usability Testing - Lib. Guide

Usability Testing - Request Form

Feedback Online Print

It’s not always as easy as it looks Plan Publicize Launch Expect glitches Troubleshoot Be flexible

Key Questions: Collection Development Type of e-readers? Include content on readers or circulate readers only? Free content only or purchased content? Scholarly or recreational content? Can your institution’s online e-book content from collections be downloaded? Pre-load content and/or patron-driven acquisition (PDA)? If PDA… how will patrons request? how much can patrons spend? how to notify patron?

Key Questions: Access & Technical Services How to catalog readers and peripherals (e. g. , cords)? How to store and charge readers? Who will purchase and catalog content? Who will download content? Who will register and de-register reader? What is the impact on your allocations, purchasing procedures, etc. ? (credit card use) Is workflow compatible with ILS? How long will readers circulate? If/how will you charge overdue or damage fines?

Key Questions: Usability & Administration How to publicize? Need to develop policies and procedures, and communicate to patrons. How will patrons discover content? How to obtain feedback? How to fund Pilot Ongoing? New trends?

Spring 2011 – transition at Longwood Do you want to check out a Nook? Posted on March 3, 2011 by Tatiana Twelve Barnes and Noble’s Nook e-readers are available on a first-come, first-served basis. The Nook makes it easy to download free books and audio files from various online sites. To check out a Nook, please go to the Circulation/Reserve Desk. To find out more about loading free books & audio books please go to the [. . . ] Do you want to check out a Kindle? Posted on March 3, 2011 by Tatiana Twelve Amazon Kindle e-readers are available on a first-come, first-served basis with the following preloaded assortment of titles. To check out a Kindle, please go to the Circulation/Reserve Desk. To find out more about the E-readers Pilot Program, please go to the E-readers guide.

E-Book Guidelines Approved May 2011 http: //www. longwood. edu/library/about/policy/ebooks. htm What are e-books? Where can I find e-books? Who can access the library’s e-books? May I download library e-books onto my personal e-reader device…? May I request an e-book that is not available …through ILL?

Mainstreaming e-books E-Book Collections page http: //www. longwood. edu/library/books/ebooks. htm Greater visibility to existing collections E-Readers Guide http: //libguides. longwood. edu/ereaders Library Catalog Format limit added

Post “Dean Suzy” Assess feedback/further training Fall 2011 Commitment to continue e-reader pilot Fall 2011 Explore new options to expand e-book collection Spring 2012

Continued promotion Nook or Kindle? Posted on August 25, 2011 by Tatiana Come to the Library this week to learn about our ereaders’ program as we will be giving hands-on demos of these devices at the Info. Desk near the Library entrance this week from 11 a. m. till 5 p. m. If you don’t have time to join us in the Library, please go to the E-readers guide to [. . . ]

January – September 2011: content data Sep-11 Aug-11 Jul-11 Jun-11 May-11 Apr-11 Mar-11 Feb-11 Jan-11 0 10 20 30 40 50 60 70 80 90

Fall 2011: user data 38% = undergraduate students 37% = faculty, administration, staff 17% = library staff 8% = other (graduate students, etc. )

Longwood University Library October 5, 2010 Read Your Favorite Books on Nooks & Kindles @ Greenwood Library Check out a Nook or a Kindle to experiment with reading your favorite books on light weight e-devices. The Greenwood Library has purchased 12 Nooks and 12 Kindles to provide a way for LU students, faculty, and staff to interact with emerging book and information technologies. For more information, please go to the E-readers guide. Longwood University Library November 11, 2010 Business E-Book Collection Trials The Greenwood Library has 30 -day trials of two business ebook collections. Both trials run into the first week of December. Books 24× 7 Business. Pro and Finance. Pro includes publications from AMACOM, ASTD, Bloomberg Press, Harvard Business. . .

Longwood University Library shared a link. December 5, 2011 Don't see the Kindle book you'd like to read? Not a problem! Request it through our online form, and we'll download on the Kindle: http: //bit. ly/o. W 0 AUn Longwood University Library shared a link. December 5, 2011 We're checking out Kindles over break! That's right. . . come by the Circulation/Reserves desk this week and ask to check out a Kindle, and keep it until you return to campus! Each Kindle has tons of pre-loaded books: http: //bit. ly/u. AZe 7 p

Spring 2012 – recharged – Kindle only Dear colleagues: The e-readers committee would like your input on Kindle e-books. We have about $200 to spend! Submit e-title(s) of your choice that would be interesting & exciting for the whole Longwood community to read by April 24, Tuesday. You can pick your ides from Oprah's list, NYT bestsellers, Amazon, awards winners… First come, first served! Look forward to your choices at http: //tinyurl. com/co 5 bn 4 b Thank you, Tatiana and the E-readers Committee

Leave the details to your staff! Dear colleagues: Below is the summary of our e-readers meeting today: 1. Tatiana will send the library staff picks for Kindle ebooks to Becky by Thursday. Sue will work with Becky to update the first pod of Kindles (1 -6) 2. In reference to our changes of updating only the first pod we have decided to change the hyperlink on records of new titles, which will say “Access is limited to e-readers 1 -6. ” Click here to check their availability (hyperlinking to the preset catalog search displaying Kindles 1 -6). To do this: a. Becky will add “Kindle pod 1” in notes field for Kindles 1 -6 b. Chris will create the wording and hyperlink for the records of new titles c. Becky will start implementing the new hyperlink with the new titles (staff picks) plus catching up with four previous ones that have been purchased only for the 1 st pod.

details, cont’d. … 3. We will leave the second pod available to check out the titles purchased for two pods, as a device and to replace the damaged Kindles from the 1 st pod. 4. As we are planning to continue with the e-readers program throughout the summer and will keep satisfying patrons' requests, we have decided to volunteer as Sue's back-ups (in accordance with our supervisor's approval) when Sue is on vacation. Sue will email us when she needs the back-up. 5. We will play with and explore Kindle fire when it gets to the library On a final note, please accept my gratitude for serving on the e-readers committee and keeping our e-readers program running. According to the Ereaders in Libraries Survey. http: //prezi. com/oilnxy 58 woq 9/copy-of-ereaders-technology/ we are on the right path testing and pushing the boundaries of book technologies. Thank you and let me know if you have any questions or if I missed anything, Tatiana

Selecting an e-book collection Ebrary – http: //www. ebrary. com/corp/ Books at JSTOR – http: //about. jstor. org/books Ebsco Academic ebook subscriptions VIVA?

Ebsco Implemented Ebsco Discovery Service (EDS) Summer 2011 http: //www. ebscohost. com/ebooks/academic/subscriptions/academicebook-subscriptions Cost Purchased April 2012 All books now incorporated into EDS platform

Ebsco, cont’d. Still working on download capabilities http: //www. ebscohost. com/ebooks/user-experience/downloading-ebooks Interface http: //www. ebscohost. com/ebooks/user-experience/ebooks-interface Still working on moving MARC records into the Library catalog Example of an Ebsco ebook in our collection: https: //login. proxy. longwood. edu/login? url=http: //search. ebscohost. com/login. aspx? direct=true&db=nlebk&AN=331269&site=eds-live&scope=site

What else? Kindle Fire E-Readers in Libraries survey ALA & Publishers Public libraries & Over. Drive E-book vs. print sales Google Play Books as entertainment Cf. : journal “bundles”? ?

Kindle Fire “Amazon makes it money not on Kindle hardware, but on the paid content and other products it plans to sell the consumer through the Kindle, ” Andrew Rassweiler, senior director of IHS’ teardown services, wrote in a Nov. 18 research note. “This is a similar business model to wireless companies such as AT&T or Verizon. They sell you a phone that costs them $400 to $600 or more to make for a price of only $200. However, they expect to more than make up for that loss with a two-year service contract. ” http: //www. eweek. com/c/a/Mobile-and-Wireless/Amazon-Kindle-Fire. Costs-20170 -to-Build-Below-Cost-IHS-3

E-Readers in Libraries Survey Public, academic & school libraries included How do you compare? http: //prezi. com/oilnxy 58 woq 9/copy-of-ereaders-technology/

ALA & Publishers "The American Library Association (ALA) today released a new report examining critical issues underlying equitable access to digital content through our nation’s libraries. In the report, titled 'E-content: The Digital Dialogue, ' authors explore an unprecedented and splintered landscape in which several major publishers refuse to sell e-books to libraries; proprietary platforms fragment our cultural record; and reader privacy is endangered. ” May 23, 2012 Press Release: http: //bit. ly/LBEzy 2

Public Libraries & Over. Drive has 18, 000 library subscriptions! May 2011: Over. Drive survey; 1, 500 responses 77% of the e. Book and downloadable users are female 47% are between the ages of 40 -59 65% earn $60 K or more; 78% have at least 2 years of college or more 30% never visit a physical library 81% use a Windows environment After downloading to a computer, 70% download to an MP 3/i. Pod and 60% download to an e. Book reader.

E-book vs. print sales “E-Books Top Hardcovers at Amazon, ” New York Times, July 19, 2010 “E-Books Outsell Print Books at Amazon, ” New York Times, May 19, 2011 “AAP Estimates: E-book Sales Rose 117% in 2011 as Print Fell, ” Publishers Weekly, February 27, 2012, : E-book sales rose 117% for the year Revenue = $969. 9 million at the companies that report sales to the Association of American Publishers Sales in all trade print segments fell in the year Mass market paperback segment showed the largest decline, down almost 36%, to $431. 5 million. Adult hardcover and trade paperback sales were off 17. 5% and 15. 6%, respectively. YA/hardcover segment sales fell 4. 7% and paperback sales fell 12. 7%.

Google Play https: //play. google. com/about/books/ Introducing Google Play: All your entertainment, anywhere you go March 6, 2012 “Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Today we’re eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them. ”

Books as entertainment? http: //betabeat. com/2012/04/does-the-future-of-ebookslook-like-farmville/? show=print Panio Gianopoulos, cofounder and publisher of digital YA startup Backlist Fiction, sees the e-books of the future as “far more social experiences, incorporating what he calls ‘literary Farmville’ aspects.

Cf. : Journal bundles? Complications of purchasingle titles Lure of bundles Will there be a “big deal” for e-books? Will libraries regret it? Are we missing another opportunity to influence publishers?

News every day… “Libraries Grapple with the Downside of E-Books, ” NPR, Morning Edition, Tuesday, May 29, 2012. Digital books are the fastest growing area of publishing. Libraries are seeing a surge in demand for e-book titles as well, but there's a downside. Most major publishers won't allow libraries to lend their titles, while others impose restrictions or charge double or triple the print price. … … If a library stops using Overdrive, it could lose all the books it's licensed through the company. Robert Wolven heads an ALA group that's trying to develop a new model - one that publishers would buy into and would eliminate middlemen. “These are questions that go beyond what we're doing now, what we'll be doing next year. We've talked about how we want to avoid developing the model for next year that's going to be obsolete by the time anybody gets to put it in place, and that's a real challenge. ”

Future of e-books & e-readers? Everything will be all right in the end. And if it’s not all right, it’s not yet the end.

With thanks to staff for their conference presentations “Implementing E-Readers in an Academic Library, ” Tatiana Pashkova-Balkenhol, Virginia Kinman, Pat Howe VLACRL Conference Within a Conference / Virginia Library Association Annual Conference, Portsmouth, VA, October 21, 2010 “Neither a Borrower Nor a Lender Be: E-Readers and Library Policy, ” Tammy Hines* Virginia Library Association Annual Conference, Portsmouth, VA, October 27, 2011

Questions & further discussion Suzy Szasz Palmer Dean of the Greenwood Library Longwood University palmerss@longwood. edu 434 -395 -2083