Eastman Kodak A profile Brief History n n
Eastman Kodak A profile
Brief History n n n n n 1879 – Dry plate technology invented. 1884 – George Eastman – Eastman Dry Plate and Film Co. 1884 - Negative paper invented. 1885 – First Transparent film. 1888 – First ‘Kodak’ camera – “you push the button, we do the rest” 1891 – First Daylight loading camera. 1892 – Eastman Kodak formed. 1896 – Motion picture film, X-rays 1900 – Brownie Camera
Mission n To be the world leader in imaging. n Objectives: n n Move away from Film to Digital products Increase market share Reduce costs, inventory Expand markets around the world
Business Units n n n Consumer Digital Imaging Group (CDG), Film, Photofinishing and Entertainment Group (FPEG), and Graphic Communications Group (GCG).
BCG Matrix
Financial Performance
4500 4000 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 $ Million Quarterly Revenue Eastman Kodak Quarterly Revenue 3500 3000 2500 2000 1500 1000 500 0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 $ Million Quarterly Income 800 600 -200 -400 -600 -800 -1000 Eastman Kodak Quarterly Net Income 400 200 0
Competition: Fuji Financial Performance? n Graphs?
Marketshare Film n Down from near monopoly to about 70% in film. n Competitors – Fuji, Agfa n Digital Market Share?
SWOT n Strengths n n Research division Quality Brand Recognition Weaknesses n n Lumbering giant? $144 K per employee, vs. $385 K at FUJI
SWOT (continued) n Opportunities n n Digital imaging Threats n n n Competition in digital market Economy Terrorism – less tourism, less photography.
Community n n n Minorities, homeless women, education Recycling Sponsorship of various projects – National Geographic, etc.
Future Outlook ?
- Slides: 14