EASTER ISP What is a radio public service

EASTER ISP

What is a radio public service broadcaster? ■ A radio public service broadcaster is a broadcast which is made available to the general public to entertain or to inform ■ Examples – Radio BBC or Heart – TV ITV or BBC

What are the 5 categories of commercial radio stations in the UK? ■ National Commercial Radio – a radio station that OFCOM has allowed to be broadcast nationally includes Classic FM, Talksport and Absolute Radio ■ National brands – smaller radio stations that have joined groups so that they can share programmes – examples of the groups are Global Radio and Guardian Media Group ■ Independent local radio – a local commercial radio station that only broadcasts to a certain area and is not owned by a group ■ Community Radio – non commercial and very local, talks about local news and is funded by community ■ Hospital Radio – Radio station staffed by volunteers to broadcast radio to hospitals

Marketing: How does the BBC promote its stations and programmes? ■ Defined radio stations appealing to different audiences – Radio 1, Radio 2, and Radio X all appeal to different people ■ Use of logos to signify the audience they go for ■ Cross platform marketing across all stations to promote programmes

What are the seven codes and conventions of speech-based radio programmes?

What is scheduling and how does it work in the BBC’s radio programming? ■ Scheduling is the linear timeline of what will be broadcasted in radio, it includes everything from programmes to adverts ■ As the BBC don’t run adverts it’s all programmes and music lined up

Who is the voice of Late Night Women’s Hour (LNWH) on Radio 4? ■ Lauren Laverne is the voice of LNHW a programme/podcast catered towards ypunger female audiences

Who Regulates the Radio and Television Broadcasting Industry? ■ OFCOM regulates both Radio and TV in the UK ■ It’s funded by taxpayers in government grants amd through fees paid by the industries they regulate.

What is the role of this regulator? ■ OFCOM protects viewers from offensive and harmful content being aired. ■ They need to ‘promote equality of opportunity between men and women, people of different racial groups and for disabled people in employment and training by television and radio broadcasters. ’ – OFCOM website ■ They allocate the radio space used by wireless signals to make sure they’re all used optimally ■ Settign and collecting license fees

key Theory: How can Curran and Seaton’s Power and Media Industries be applied to the BBC and LNWH? ■ By not having to cater to advertiser sthey can create shows they want that might defy norms of radio and be able to create new and revolutionary programs. An innotive programme they have made is the LNWH catering towards younger female audiences.

What are the 4 factors that create appeal for Radio audiences? ■ Couldn’t find a resource that defined the 4 factors so sorry couldn’t complete this slide

How does LNWH appeal to audiences? ■ Relevant female guest stars in many different backgrounds ■ Relevant topics such as friends and breast feeding ■ The fact it was aired at 11 pm meant swearing and honest, raw converstion was allowed which meant audiences could relate more.

How can you apply Stuart Hall’s Reception Theory to LNWH? (p. 89) ■ Preferred reading – thinking that all topics covered were not only relevant but had valid useful and insightful points being made ■ Negotiated reading – thinking topics covered were mainly relevant and some werent and points being made were out of touch or didn’t agree with some points ■ Oppositional reading – hating the host, the topics and the points covered

What is the social and cultural context of LNWH? ■ It was only piloted for a month at first but due to popularity it became monthly and then later weekly – showing its popularity and relevancy ■ In a time when females might think all content features men there is entertainment for women made by women. A lot of content produced is either all male or has a male presenter, LNWH is not the same and allows female audiences to watch content made for them