East Portland Chamber of Commerce February 5 th

East Portland Chamber of Commerce February 5 th, 2009 – Scott Hendison “How to market your local business online for little or no money”

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Always mention or list your website anywhere you ever have the opportunity • Email signatures • Business cards • Stationary • All printed media • Store signage (interior and exterior) • Door Hours

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Before attempting to “market online”, check some basics on your site, and ensure that you’re “ready” to make a first impression.

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Check some basics on your site… 1. Phone Number visible on every page 2. Contact Us link visible on every page, 3. Complete Contact info, address, map 4. Home Page greeting adequate? 5. Got a mental definition of “success”? 6. Got Google analytics installed? Assuming you’re “ready for traffic”…

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing All of the search engines are showing local listings at the top of their results… Users are changing their internet behavior radically, based on what the search engines are showing them. Change drives feature demands, and new features drive new demands.

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Each search engine has it’s own local business center now, offering business descriptions, store hours, specialty information, and user reviews.

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Since most local businesses are still unclaimed at each local business center, they get their information from a variety of sources on the web. Claim yours before someone else does.

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing List with these 12 local directories, IMO

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Links to free signup for these directories Google - http: //www. google. com/local/add Microsoft - https: //ssl. search. live. com/listings/Business. Search. aspx Yahoo - http: //listings. local. yahoo. com/ BOTW - http: //local. botw. org/helpcenter/jumpstartproduct. aspx Yelp - https: //biz. yelp. com/signup/ Yellow. Pages. com - http: //listings. yellowpages. com/Services/Service. Claim. Search. aspx Superpages. com - http: //advertising. superpages. com/spportal/business-listing Local Eze - http: //www. localeze. com/manage-business/index. asp Info. USA - http: //dbupdate. infousa. com/dbupdate/index. html Insider Pages - http: //www. insiderpages. com/ Open. List - http: //www. openlist. com/update/ City Voter - http: //cityvoter. com/

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Begin with Get. Listed. org -

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Be prepared to spend few hours, but there’s no reason you have to add them all at once. Some (including Doogle) require telephone or snail-mail verification, but most don’t.

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Before adding listings, make a template of information including… • Search Commander, Inc. • Scott Hendison • Founder - CEO • 11124 NE Halsey St. • Portland • OR • 97220 • 241 • 877 -241 -4453 • Short Description - 80 characters or less • Med Description - 150 characters or Less • Long Description 200 word version if desired

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Consider building the “online personality” of your business via social networking tactics, but remember…

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing “Social Network Marketing” is sort of an oxymoron, and only a moron would be unashamedly and blatently commercial. Online community involvement requires passion and commitment. Without the passion, you will not only fail, you will do permanent damage.

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Social Network Marketing is an oxymoron, and only a moron would be blatantly commercial. Online community involvement requires passion, and without it, you will not only fail, you will do permanent damage.

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Never write a fake review posing as your own customer or client. Never claim as your own, or write a fake review of, a competitors business. Never just “add to the noise” in a social environment, unless you have something to say to at least ONE PERSON.

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing You NEED This Help a reporter out HARO Peter Shankman

East Portland Chamber – 2. 5. 09 Free or Low Cost Marketing Scott Hendison - 503. 946. 6881 scott@searchcommander. com http: //www. twitter. com/shendison SEO Website Reviews http: //www. Seo. Automatic. com Content Management Systems http: //Get. Wordpressed. com Oregon Web Hosting http: //www. pdxtc. com Search Marketing Services http: //www. Search. Commander. com