Eadvertisement for Ui TM students PostIt on the

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E-advertisement for Ui. TM students: Post-It on the Wall www. 23 hours. com Norikhti

E-advertisement for Ui. TM students: Post-It on the Wall www. 23 hours. com Norikhti Faqriah bt Azime (2008319497) Nur Jihan Mohd Fadzil (2009425582)

Introduction Advertising is a form of communication intended to persuade an audience (viewers, readers

Introduction Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. It is an attempt to disseminate information in order to affect buyer-seller transactions. E-advertisement is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. The development of computer technologies has changed the traditional ways of advertising. With the rapid advancement in the computer industry, many companies have made the Internet as part of their advertising media mix to take advantage of the online technologies. 2

Problem/Opportunity The existing Ui. TM student portal is only cater for announcement made by

Problem/Opportunity The existing Ui. TM student portal is only cater for announcement made by the university to the students in terms of academic matters, job vacancy advertisements and student registration. Normally, it can be seen that students just advertise their services by post it on the wall either at the bus stop, faculty or at the hostels. At present, there is no centralized platform available for e-advertisement among Ui. TM students. §It is undeniably that wall advertising is something norm and acceptable in our community. However, it can result in lack of awareness among customers and loss of business opportunity since the advertisements can only be captured by those who passed by the advertising area. §Limited reach since the target customers might not stay in the campus and always on the move. Innovation is very crucial for us to be competitive advantage in any business that we 3 do and with the emerging technology, everything can be done via online.

Objective To provide an electronic infrastructure for conducting mostly C 2 C business primarily

Objective To provide an electronic infrastructure for conducting mostly C 2 C business primarily for Ui. TM main campus students. Technology replaces the traditional way of wall advertising which is commonly done by the advertisers. Mission To become the pioneer in the e-advertisement service for Ui. TM main campus students in Shah Alam. Vision To be rated as a "five star" website by consistently providing the most updated information and outstanding service that creates an extraordinary advertising experience. 4

Proposed IT Solution Education üConsultation based on subjects üThesis proofreading üStatistical analysis for thesis

Proposed IT Solution Education üConsultation based on subjects üThesis proofreading üStatistical analysis for thesis üSell or to “let go” used books Travelling & holidays üAir fare üBus ticket üTrain ticket Lodging/transportation üRent car üRent house üRent room Need help? üComputer repair/ maintenance üPrepaid reload via online

Main target pool of skill sets Education ØSubjects consultation- Based on customer’s demand &

Main target pool of skill sets Education ØSubjects consultation- Based on customer’s demand & the tutors must possess minimum criteria to participate e. g. CGPA with 3. 5 and above ØThesis proofreading-TESL students (Academy of Language Studies, Ui. TM) ØStatistical analysis for thesis (Statistics students-Faculty of Computer & Mathematical Sciences (FCMS)) ØComputer repair/maintenance- FCMS students and Ui. TM Engineering students 6

Business Model

Business Model

Value Proposition Advertisers üBroad reach üPeople can be reached at any time üWider target

Value Proposition Advertisers üBroad reach üPeople can be reached at any time üWider target market segmentation Users üHassle-free experience üJust a click of a button away from you üConvenience üEnable students to search for the information 24/7, from almost any location 8

Revenue Model Cost Per Click üIt is a form of Internet advertising where the

Revenue Model Cost Per Click üIt is a form of Internet advertising where the advertisers pay the hosts only if their ad is clicked. Subscription fee üMonthly fees charged to the registered advertisers at RM 10 per month. 9

Competitive Environment Manual Advertisement Manual advertisement from brochure, leaflets and verbal advertisements. Wall Advertising

Competitive Environment Manual Advertisement Manual advertisement from brochure, leaflets and verbal advertisements. Wall Advertising Post-It on the wall The original methods of wall post at bus stops, taxi stands, notice boards, and 7 Eleven. 10

Current targ et users: Ui. TM main campus students in Shah Alam : rs

Current targ et users: Ui. TM main campus students in Shah Alam : rs se us rti p ve am r ay ad n c the st et ai o o rg m & wh lam Ta TM nts ers h A Ui ude tis ha st ver y S ad arb ne Fut Oth ure ta r e sta r stud get us y in ent ers: Sha s w h A ho lam Market Opportunity 11

Competitive Advantages Competitive Advantage Fast & Immediat e feedback Easy & user friendly to

Competitive Advantages Competitive Advantage Fast & Immediat e feedback Easy & user friendly to post to the web Focus on green technology 12

Marketing Strategy Create brand awareness through Ui. TM Student Portal To advertise in the

Marketing Strategy Create brand awareness through Ui. TM Student Portal To advertise in the Google Ad. Words To leverage on the social networks 13

Organizational Development / Management Team -5 years experience in Telecommunications. Post It On the

Organizational Development / Management Team -5 years experience in Telecommunications. Post It On the Wall -5 years experience in Banking. - MBA (Ui. TM), major in Finance - BSc. (Data Communication & Networking) -MBA (Ui. TM), major in Marketing - BBA (International Business, Ui. TM) IT personnel -web developer & maintenance Marketing Personnel Future plans 14

Thank you 15

Thank you 15