e Plex Training Marketing and Sales Tool Content

e. Plex Training, Marketing and Sales Tool Content Overview In this session you will learn: 1. What e. Plex content and tools are available to you and how to find them 2. Understand how different sales materials link to different buying influencers and sale cycle stage 3. Learn how to position the value proposition of e. Plex Solutions, with emphasis on patient care 1 Gen. Mark Restricted Internal Use Only.

Gen. Mark Customer Resource Center (CRC) All Gen. Mark and e. Plex related content…be familiar with what we have to empower your success 2 Gen. Mark Restricted Internal Use Only.

Gen. Mark CRC – Key Sales Tools and Supporting Literature Become familiar with more commonly utilized sales tools and check for updates to Scientific studies Majority of selling activity utilizes presentations, clinical data and business case calculators 3 Gen. Mark Restricted Internal Use Only.

e. Plex BCID Content Map – Organized by Sales Process • Content organized by customer behavior needs Above Funnel - Qualify Above Funnel - Develop and In Funnel - Proposal Funnel Stage Buyer's Stage Interest/Awareness BCID Lab Customer Presentation e. Plex Solution Presentation Consideration Lab Announcement Letter Templated Comments Whitepaper BCID Retrospective Analysis Calculator Buying Influence Laboratory e. Plex BCID Animation Video Economic 4 BCID Clinician Trifold BCID Animation Antibiotic Stewardship Reprint (Wenzler) e. Plex Solution Deck Templated Comments Whitepaper BCID Scientific Data Summary BCID Clinician Trifold BCID Cost/Coverage Whitepaper Antibiotic Stewardship Reprint (Wenzler) BCID Scientific Data Summary Gen. Mark Restricted Internal Use Only. BCID Panel Verification Guides: GP, GN, FP e. Plex How to Videos CRC >Training >Videos BCID Controls Information Specifications: GP, GN, FP Ordering detail Implementation Guide BCID Cost/Coverage Whitepaper Technical / Clinical Decision Evaluation and Comparative Analysis Protocol BCID Brochure BCID Clinical Customer Presentation In Funnel - Evaluation BCID Retrospective Analysis Calculator Gen. Mark Customer Spotlight (Testimonials) BCID Templated Comments Guide BCID Scientific Data Summary Gen. Mark Customer Spotlight (Testimonials) BCID Retrospective Analysis Calculator

Buying Influence e. Plex BCID Content Guide Where to find sales & marketing tools • Content organized by buying influencer / role: – Lab – Technical or Clinical – Economic • Build an account targeting map and strategy, determine what benefits them most and tailor sales process accordingly 5 Gen. Mark Restricted Internal Use Only. Content CRC/Distributor Portal Location BCID Lab Customer Presentation (GNMK-IMC 2050) Marketing Materials > Sales Presentations BCID Brochure (GNMK-IMC-1059) Markting Materials > Brochures e. Plex BCID Animation Video Marketing Materials > Videos e. Plex Solutions Presentation (GNMK-IMC-2051) Marketing Materials > Sales Presentations Templated Comments Whitepaper Scientific Content > Publications BCID Cost/coverage Whitepaper (GNMK-IMC 1087) Scientific Content > Publications BCID Retrospective Analysis Calculator Marketing Materials > Calculators BCID Evaluation and Comparative Analysis Protocol e. Plex Implementation Guide BCID Lab Announcement Letter e. Plex Implementation Guide Laboratory Buyer BCID-GP Panel Verification Guide (GNMK-IMC 6068) e. Plex Implementation Guide BCID-GN Panel Verification Guide (GNMK-IMC 6067) e. Plex Implementation Guide BCID-GP Panel Verification Guide (GNMK-IMC 6069) e. Plex Implementation Guide e. Plex How to Videos Distributor Training > Videos BCID Panel Control Ordering Information e. Plex Implementation Guide BCID-GP Control Information e. Plex Implementation Guide BCID-GN Control Information e. Plex Implementation Guide BCID-FP Control information e. Plex Implementation Guide BCID Panel Implementation Checklist e. Plex Implementation Guide BCID Clinical Customer Presentation (GNMK-IMC 2054) Marketing Materials > Sales Presentations BCID Clinician Trifold (GNMK-IMC-1078) Marketing Materials > Brochures e. Plex BCID Animation Video Marketing Materials > Videos Antibiotic Stewardship Reprint (Wenzler) Scientific Content > Publications e. Plex Solutions Presentation (GNMK-IMC-2051) Marketing Materials > Sales Presentations Technical / Scientific Content > Publications Clinical Templated Comments Whitepaper Buyer BCID Scientific Content Resource Library Scientific Content > Presentations BCID Scientific Data Summary Scientific Content > Presentations BCID Retrospective Analysis Calculator Marketing Materials > Calculators Gen. Mark Customer Spotlight (Testimonials) Scientific Content > Presentations BCID Templated Comments Guide (GNMK-IMC-

e. Plex RP Content Map – Selling into Sample-to-Answer Accounts Bio. Fire, QIAstat, Verigene Above Funnel – Qualify RP Panel Brochure e. Plex Overview Video Laboratory e. Plex System Solutions Brochure Above Funnel – Develop RP Panel Product Overview Presentation e. Plex Overview and Technology Presentation In Funnel Proposal Clinical Advance – Babady Publication e. Plex Software: Advanced Data Management Solutions Webinar Technical/ Clinical e. Plex System Solutions Brochure e. Plex Software: Advanced Data Management Solutions Webinar RP Panel Patient Centered Care Presentation RP Patient Safety Trifold Economic Role of Lab Automation in Reducing Diagnostic Errors Gen. Mark Restricted Internal Use Only. Health Information Security and Remote Access Guide Implementation Binder Documents e. Plex LIS Interface Solutions Brochure RP Panel Quick Reference Procedure Guide (English, French, German) RP Panel Patient Centered Care Presentation Role of Lab Automation in Reducing Diagnostic Errors Health Information Security and Remote Access Guide Clinical Advance – Babady Publication RP Patient Safety Trifold Implementation Binder Documents e. Plex Solutions Presentation Clinical Significance of Upper Airway Virus Detection in Critically Ill Hematology Patients Role of Medical Devices in Data Management Process of the Modern Clinical Lab e. Plex Solutions Presentation Role of Medical Devices in Data Management Process of the Modern Clinical Lab Health Information Security and Remote Access Guide Role of Medical Devices in Data Management Process of the Modern Clinical Lab RP Panel Brochure In Funnel – Evaluation e. Plex Targeted Patient Safety Presentation e. Plex Software: Advanced Data Management Solutions webinar e. Plex Service and Support Brochure Clinical Significance of Upper Airway Virus Detection in Critically Ill Hematology Patients RP Case Report Template

e. Plex RP Content Map – Selling into Non-Sample-to-Answer Accounts Seegene, Fast Track, Nx. TAG, send-out, low-plex (Cepheid, Alere) Above Funnel – Qualify CAP Today: Patient Impact and Operations Benefits of Multiplex Sample-to-Answer Testing Laboratory RP Panel Brochure e. Plex Overview video Above Funnel - Develop A comparison of Multiplex Respiratory Pathogen Panels: A workflow analysis RP Panel Product Overview Presentation e. Plex Overview and Technology Presentation e. Plex System Solutions Brochure Technical/ Clinical CAP Today: Patient Impact and Operations Benefits of Multiplex Sample-to-Answer Testing Comprehensive Respiratory Testing Trifold RP Panel Patient Centered Care Presentation CAP Today: Patient Impact and Operations Benefits of Multiplex Sample-to-Answer Testing Economic Comprehensive Respiratory Testing Trifold Role of Lab Automation in Reducing Diagnostic Errors Gen. Mark Restricted Internal Use Only. In Funnel – Proposal RP Economic Impact Calculator RP Calculator Business Case Presentation e. Plex Software: Advanced Data Management Solutions Webinar Role of Lab Automation in Reducing Diagnostic Errors In Funnel – Evaluation Health Information Security and Remote Access Guide RP Panel Quick Reference Procedure Guide (English, French, German) Implementation Binder documents Role of Medical Devices in Data Management Process of the Modern Clinical Lab A comparison of Multiplex Respiratory Pathogen Panels: A workflow analysis RP Panel Product Overview Presentation RP Patient Safety Trifold Clinical Advance - Van Rijn Publication RP Economic Impact Calculator RP Calculator Business Case Presentation e. Plex Overview and Technology Presentation e. Plex LIS Interface Solutions Brochure e. Plex System Solutions Brochure Role of Medical Devices in Data Management Process of the Modern Clinical Lab Clinical Advance - Van Rijn Publication RP Economic Impact Calculator RP Panel Brochure RP Calculator Business Case Presentation e. Plex System Solutions Brochure e. Plex Solutions Presentation RP Panel Patient Centered Care Presentation Health Information Security and Remote Access Guide e. Plex Software: Advanced Data Management Solutions webinar e. Plex Targeted Patient Safety slides Health Information Security and Remote Access Guide e. Plex Software: Advanced Data Management Solutions webinar Role of Medical Devices in Data Management Process of the Modern Clinical Lab

e. Plex®: The True Sample-to-Answer Solution™ Designed for the Patient, Optimized for the Lab™ 8 For In Vitro Diagnostic Use. GNMK-IMC-2051 -E

True Sample-to-Answer Workflow Improving Patient Centered Care Order-to-Report efficiency to improve patient care outcomes and reduce hospital costs 9 For In Vitro Diagnostic Use.

Patient Safety Designed to reduce avoidable medical error Help Reduce Patient ID and Reporting Errors Patented Positive Patient Identification Patient A 10 V. For In Vitro Diagnostic Use. Error Reduction = Improve Cost Reduction Patient Outcomes & Satisfaction Fewest pre-analytical steps Automated result reporting to LIS eliminates transcription error Patient B GNMK-IMC-2051 -E

Patient Centered Care Informed treatment decisions enhance patient outcomes, improve quality and reduce total cost -of-care Improve patient care outcome & reduce hospital costs Comprehensive, rapid, clinically actionable results 11 For In Vitro Diagnostic Use. Enhanced clinical utility driven by novel software capability Novel panels to drive clinical impact Broadest inclusivity to cover widest range of pathogens Templated Comments can drive more rapid therapy intervention GNMK-IMC-2051 -E

Linking Diagnostic Results to Active Patient Management Automated “rules engine” to help hospitals realize the full benefits of rapid diagnostics • Rapid Dx for blood stream infection only impacts patient care when linked to therapy interventions 1 – Enable immediate intervention linked to diagnostic result and local clinical practices 24/7 • Templated Comments can be transmitted to clinical staff via LIS – Guide appropriate antibiotic therapy based on e. Plex results, antibiogram, formulary, and local practices ANTIMICROBIAL STEWARDSHIP COMMITTEE Local practice guidelines • Stewardship is a significant focus at many centers and required for Joint Commission accreditation – Many programs have dedicated budget to implement new tools, programs Empower clinicians to treat patients more quickly and effectively, especially on nights and weekends when critical patient care decisions can be delayed 12 For In Vitro Diagnostic Use. Lab result + Templated Comment Therapy change ORDERING PHYSICIAN PATIENT GNMK-IMC-2051 -E

Templated Comments Examples Gram Positive Organism with Resistance Gene Detected e. Plex GP Target Name Result Logic 1 e. Plex GP Target name Result Logic 2 Staphylococcus Detected AND aureus e. Plex GP Target Name mec. A Result Logic 3 Detected OR e. Plex GP Target name mec. C Result Templated Comment Detected Probable methicillin-resistant Staphylococcus aureus (MRSA). Start Vancomycin. Contact precautions and source control are recommended. ID Consult suggested. 1 The templated comments presented herein are illustrative only, not recommendations for specific treatment or guarantees of performance. They are based on a number of published guidelines but each institution should customize Templated Comments based on their own local antibiogram, formulary and unique considerations. 1. https: //www. nebraskamed. com/sites/default/files/documents/for-providers/asp/staph-aureus-treatment. pdf 13 For In Vitro Diagnostic Use. GNMK-IMC-2051 -E

Detection Report Example Gram Positive Organism with Resistance Gene Detected The templated comments presented herein are illustrative only, not recommendations for specific treatment or guarantees of performance. They are based on a number of published guidelines but each institution should customize Templated Comments based on their own local antibiogram, formulary and unique considerations. 14 For In Vitro Diagnostic Use. GNMK-IMC-2051 -E