e Gift Cards Go beyond traditional gift cards
e. Gift Cards Go beyond traditional gift cards with e. Gift Cards — the reward recipients can use to select a card of choice from hundreds of retailers. • Once redeemed, e. Gift cards can be used online, in stores and even via mobile phones* • Hundreds of leading retailers are available • Denominations include $5, $10, $25, $50 and $100 • Multiple branding opportunities from custombranded cards to landing page *In-store and mobile redemptions are only available for select retailers. Restrictions apply. Digital Rewards Online Power, Real-World Reach
Why Choose e. Gift Cards? Gift cards are of high value to consumers, so you can target widely with this product. Gift cards are appealing and cut across most age brackets and both genders. • It is expected that consumers will spend over $100 billion on gift cards in the coming year. (CEB Tower. Group) • On average, individual shoppers spend $156. 86 on gift cards each year. (National Retail Federation) • Over 8 in 10 shoppers will buy one or more gift cards this year. (National Retail Federation) • Gift cards were the most requested gift in 2012. (National Retail Federation) * Incentive Research Foundation Digital Rewards Online Power, Real-World Reach
What is an e. Gift Card? The Design The Reward The front of the card features your logo and custom The back of the reward clearly displays the reward artwork printed in full color. the user will receive. The Website The Code This is the website address that users will visit to redeem Users enter their unique reward code on the website and their reward. follow the on-screen instructions to redeem their reward. Digital Rewards Online Power, Real-World Reach
How It Works Customers receive your offer They visit the website They select the e. Gift Card Customers enjoy their gift via a branded card or product. provided and enter their they would like from the courtesy of your brand. reward code. available options. Digital Rewards Online Power, Real-World Reach
Branded User Experience In a connected world, branded user experience is everything. By carrying branding throughout the process to redeem the reward, you can extend your brand’s presence in every detail of the promotion. By incorporating a fully skinned accompanying redemption experience, your company can easily implement cross-channel touch points in a creative, layered campaign. • The redemption website can be branded with your logo and messaging. • Redemption process can be optimized for most mobile devices and tablet computers. • Full landing pages also available to extend your branding and messaging. Digital Rewards Online Power, Real-World Reach
Beyond Cards Digital Rewards work anywhere and everywhere. Super versatile, all you need is a code to deliver a successful solution for your brand. Online Campaigns – Cut costs even further and include reward codes in emails or provide them for completed online purchases or desired actions. On Packaging – Easy and inexpensive to implement, codes can be printed within packaging, as a label on packages and beyond. At The Register – Reach customers at the transaction level by delivering codes on receipts or via Catalina coupons at the register. Direct Mail – When you print codes on direct mail, the total cost of a rewards campaign could be less than the cost of shipping any other item. Digital Rewards Online Power, Real-World Reach
Promotional Uses Digital Rewards Online Power, Real-World Reach
Targeting The Right Audience Many industries can benefit from e. Gift Cards. They are a particularly good fit for Retail, CPG and Entertainment but also Universities, Banking and Travel & Tourism as a strong gift with purchase, onpack or in-pack or event giveaway. Widely desirable and of high-perceived value, this reward can be used to target adults of all ages. Compact and inexpensive to distribute, e. Gift Cards are great for: • In-store giveaways • Gift-with-purchase • On-pack or in-pack premiums • Event offering • Job fairs • Employee Incentives. . and more! Digital Rewards Online Power, Real-World Reach
In Good Company Digital Reward Cards have powered promotions for some of the world’s most well-known and respected brands spanning all industries. Digital Rewards Online Power, Real-World Reach
- Slides: 10
