DYNAMIC CREATIVE MADE EASY Look at the Display

DYNAMIC CREATIVE MADE EASY.

Look at the Display Ad Landscape… Tremendous Growth… Audience Data Explosion… Creative Scale Lags… 3 rd-party data pass behavioral Demographic ad networks publishers 1996 2010

Who Tumri is Tumri? is… Ad Server A NEXT-GEN DYNAMIC WITH TARGETING & OPTIMIZATION TO MAKE YOUR AUDIENCE COME TO LIFE USED BY THE WORLD’S BEST BRANDS TO PRODUCE A ROBUST REPORTING SYSTEM FOR GATHERING Insi Dynamic Creatives ghtful Analytics IN REAL-TIME & DATA MINING TO DRIVE REAL-TIME PERSONALIZATION TO UNDERSTAND IMPACT & TAKE APPROPRIATE ACTION

Pioneers of Dynamic Creative Optimization 20 B+ 325 IMPRESSIONS 1 M+ EXPERIENCES CAMPAIGNS MORE DYNAMIC CREATIVE CAMPAIGNS EXECUTED MORE IMPRESSIONS SERVED MORE DISTINCT PERSONALIZED CREATIVE EXPERIENCES PRODUCED

Brand Awareness with Tumri Creative Optimization drives up to 30% lift for Brand Campaigns USED BY THE WORLD’S BEST BRANDS TO PRODUCE Dynamic Creatives IN REAL-TIME

Direct Response with Tumri Real-time re-targeting drives more than 300% lift USED BY THE WORLD’S BEST BRANDS TO PRODUCE Dynamic Creatives IN REAL-TIME

What does Tumri do? ACTIONABLE AUDIENCE PROFILES Converts lots of raw data into actionable audience profiles MEDIA + CREATIVE PLAN Binds Media & Creative Execution Plans DYNAMICALLY ASSEMBLED CREATIVE SUBCOMPONENTS Constructs ads on-the-fly by assembling creative sub-components

Next Generation Dynamic Ad-Serving Turns media plan data into actionable audience profiles… Y! AOL WSJ MSN SPECIFIC MEDIA PUBLISHER/ NETWORK WWW BT PIXEL DEMO GEO

Dynamic Creative Production Creative concepts for every audience C C O CO OLLLO O R OR R C C CTTTAAA D OUUNND KKGGRRO C C A BBA YOUR DATABASE HEADLINE PRODUCT LISTINGS AND OFFERS TU CR MRI EA D TIV YNA E E MI NG C INE CREATIVE SUBCOMPONENTS OF THE AD EXPERIENCE

How Tumri Powers NIKE’s Funnel… Y! AOL WSJ MSN SPECIFIC MEDIA PUBLISHER/ NETWORK WWW BT PIXEL GEO GENERIC ALL AWARENESS GEOGRAPHIC INTEREST DEMOGRAPHIC DECISION ACTION BEHAVIORAL RE-TARGETING NYC & LA SPORTS & FITNESS MALE / FEMALE NIKETOWN MEN: RUNNING & FOOTBALL ENTHUSIASTS NIKETOWN: RUNNING, FOOTBAL & CART ABANDONERS DEMO

Complete Product Platform TUMRI DYNAMIC DESIGN® - Dynamic Ad. Pod Templates Made Easy Creative Workflow with No Limits: Create and enable rich ad templates, allowing for multivariate tests & personalized ad experiences from Flash® Access offers and creative attributes to build reusable templates with freedom Allows rich interaction, dwell and click tracking for deep creative research

Self-serve Dynamic Campaign Manager TUMRI CAMPAIGNER® - Bridges Media & Creative Workflow with Saa. S Advertisers and media agencies can: Quickly set up, launch and manage optimized dynamic creative campaigns Create and manage all creative assets, experiences, templates, pixels and tags Easily create and traffic dynamic creative experiences on-the-fly With this thoughtfully crafted and easy-touse, self-serve application.

Unparalleled Analytical Insights TUMRI DYNAMIC INSIGHT® : Near Real-time Media, Audience and Creative Reporting Portal Insightful Reports / Analytics Dashboard of Campaign analytics to the last hour – Delivery, Pacing & Performance birds eye view Creative Performance Dynamic creative element impact reports, brand engagement metrics, heat map analysis Media Impact Site, Placements and Context comparison analytics Audience Analysis Demographics, Behavioral Segments and Geo location enabled data visualization Advanced Drill Down Explore with ad hoc query author, performance that spans many dimensions. Easy integration into BI warehouses, Excel data downloads.

Tumri solutions address usedoes cases Tumri across the entire funnel What solutions offer? AUTO OPTIMIZER WITH MULTI-VARIATE EXPERIMENTATION HIGH PERFORMANCE ALGORITHMICALLY DRIVEN PERSONALIZATION AUDIENCE BASED PERSONALIZATION & OPTIMIZED AD EXPERIENCES Creative Research & Optimization Real-time Dynamic Retargeting Audience Targeting & Optimization

The World’s best known brands trust Tumri DYNAMIC CREATIVE MADE EASY.

Thanks for your time. To find out how we can help you, talk to our representative, today. DYNAMIC CREATIVE MADE EASY. WWW. TUMRI. COM