Duquesne vs RMU Football Marketing Plan Claire Dalton

Duquesne vs. RMU Football Marketing Plan Claire Dalton

1. GOAL: sell out 1. Target markets ○ Duquesne and RMU students ○ Duquesne alumni ○ Duquesne faculty ○ Pittsburgh community Sales 3. Ticketing ○ ○ Standard price: $5 Group tickets ■ Buy 4, get 1 free (5 tickets for $20) Duquesne students get in free RMU students ■ Bus/ticket package

1. Advertising Radio (to draw community)- 93. 7 The Fan a. 2. Weekly ads promoting game “Battle in the Burgh” a. 3. Tagline for game- we will use it in all of our ads Social media - Hype videos promoting the game - Player interviews - Twitter- tweet promotion - “First 500 people in the game recieve a free city game T-shirt” - Partner with RMU social media to promote event 4. Billboard

Pregame Promotions 1. Rivalry t-shirts 2. Tailgate 3. a. Games and activities on A-walk b. Food on Mellon Patio (Moe’s buffet) c. Beer Garden (Mellon Patio side) d. Music on A-walk 50/50 raffle

In Game Promotions 1. During 1 st quarter a. If Duquesne scores a touchdown, you get a coupon for free beer (Bud Light) 1. End of 1 st a. RMU vs Duq students play tug-of-war (5 students from each school) b. Whoever wins gets free donuts for their student section 1. Halftime a. Get two local youth football teams to play b. They play for 10 minutes. c. 50/50 winner announced 1. End of 3 rd a. Mascot dance off 1. 2 minute warning during 4 th quarter a. Cheer and dance throw T-shirts and football toss

Postgame Promotions 1. Hand out coupons for Red Ring 2. Flag football with alumni on field 3. Meet and greet with alumni in Power Center 4. Greek Life attendance winners announced a. The fraternity and sorority with the most members in attendance receives $100 toward their philanthropy

Merchandising 1. 2. City Game T-shirt (sponsored by UPMC) a. First 500 people who arrive at the game receive free shirt b. It is also for sale to buy at the stadium for $10 With ticket, you get 10% off any single apparel item at the bookstore

1. Public Relations 2. Vision Statement a. We hope to create a fun and entertaining rivalry for students, families, alumni and the surrounding Pittsburgh community. Social Media a. Daily countdown starting a week before the game b. Player profiles c. Stats from previous years against RMU d. Video highlights from previous games e. Player interviews

Questions