Dual Bottom Line Mission Impact and Financial Sustainability

Dual Bottom Line: Mission Impact and Financial Sustainability High Mission Impact Low Profitability High Mission Impact High Profitability STOP Low Mission Impact Low Profitability Mission Impact Low Mission Impact High Profitability Source: Nonprofit Sustainability: Making Strategic Decisions for Financial Sustainability by Bell, Masaoka, Zimmerman 1

Impact Criteria • Alignment with Core Mission: How closely is the program aligned with mission? • Excellence in execution: Does the organization execute in a superior way like few others do? • Scale or volume: Does the program reach a large number of people? • Depth: Does the program have a high impact on the people involved? • Filling an important gap: Competition and alternative providers have an important but subtle and indirect influences on impact levels • Community building: Does the program build the community around which the organization works? • Leverage: The degree to which a program increases the impact of other programs. Leverage often appears when: 1) demand funding for programs are growing rapidly in a field or geography, 2) products or audiences developed become feeders into other programs, 3) marquee value, high visibility/branding

Program Assessment • Stars (High Impact, High Profitability) • Hearts (High Impact, Low Profitability) • Money Trees (Low Impact, High Profitability) • Stop (Low Impact, Low Profitability)