Driving Me Donuts By Madison Black Lindsay Coleman

Driving Me Donuts By: Madison Black, Lindsay Coleman, Ryan Kercheval and Nick Wood

Company Information • Driving Me Donuts • Mobile Operation • Register with City of Denton – Permit Codes

Mission Statement “Driving Me Donuts will provide our community with quick, convenient, & friendly service. Our donuts are made fresh to order & will satisfy any craving”

Specific Goals and Objectives • Break even 24 months after opening • Start to maintain steady increase in profits after, being completely profitable in the starting fourth year – This is to help our group give back to the community • Loyal trend of consumers – Promotions and word of mouth – To gain maximum exposure in the DFW area. Online exposure and possible catering

Goals continued • Constant buzz of excitement – Donuts of the month – Gain community acceptance – Constant growth within the company • Have a following with the companies target market • Main Goal: – Events within the Denton, DFW area • UNT, walk for cure…

Target Market • Age 17 -25, Y-generation (21+) – Professors – Visitors, family/friends • Mainly Caucasian, African American, & Hispanic • College towns (beginning) • Fort Worth Food Truck gathering (off seasons) – Future venture

Product Service Offerings • Customer Service – Customer is #1 – Quality – Convenience – Promotions • Product Service – Brand names – Friendly employees – 2 minute standard – Fresh made daily – restocking

S. W. O. T. Strengths: Weaknesses: • Moveable service • E-business • Open later, more flexible hours • Less employees • Other donut shops in the area • No place to sit down and eat • Fry street restaurants • Limited menu Opportunities: Threats: • More business with night hours (especially with college target market) • Online growth opportunities • Seasonal menu selection • Being able to move to different locations • Any brick and mortar restaurant or food truck • Weather • Gas Prices • Food Prices • Up and coming business

Nature, Variety, & Assortment • Fresh Food – High quality – Local ingredients (seasonal) • Limited choices (product) – Multiple flavors – Everyday – seasonal

Brands & Quality • Minute Maid – Apple – Orange – Cranberry • SAMs – Ingredients – Economy Size/Bulk • Kroger's • Ozarka • Folgers • Coffee Mate – Milk (farmland)

Pricing • Everyday donut – $1. 50 • Donut Holes – $1. 00/half dozen • Seasonal – $4. 00 • Drinks – $1. 50 • Coffee – $1. 00/2. 00 • Toppings – 5 cents • Free extras – Creamer – Sugar – Toppings (depending on promotions)

Markdowns/Markups • Markdowns (promotions 2 -3 months) – Made daily fresh daily – Last Call – Food shelter (little waste) • Markups – There will be none

Location, Location… Green Star is our location

Location • Fry Street • The Square ? – If possible for permits in future (in the works) • Events – More easily accessible for to be involved in • Fort Worth – Future business/ off season (winter break)

Events • Fry Street – Main location – Competitions – Themed donuts • Charity – Community – Walks/ 5 Ks • UNT events – Homecoming – Sports – Tailgating • Farmers Market

Promotional Strategy • Social Networking – i. Phone App – Facebook Group Page – Twitter Feed – Website Address • Physical promotions – Business card – Punch card – Flyers – Denton Chronicle – UNT daily(food snobs)

www. drivingmedonuts. com

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Business card & punch card

Newspaper exposure

Signage Last call? ?

Ambiance/Presentation • Excitement • Vibrant/colorful • Senses – Smell – Sample – Sight (display case) – Music?

Food Truck Design Layout

Interior Spec of Food Truck

Food Truck Design Images

References • • City of Denton, 2012. Checklist for Mobile Food Establishment Applications. http: //cityofdenton. com/Modules/Show. Document. aspx? documentid=12038 City of Denton, 2012. Requirements for Mobile Units. http: //www. cityofdenton. com/Modules/Show. Document. aspx? documentid=5398 City of Denton 2012. Denton, Texas Amending Chapter 13. http: //www. cityofdenton. com/Modules/Show. Document. aspx? documentid=12712 D'Souza, L. (2009, September 22). The dynamics of the college student market. Retrieved from http: //marketingbones. com/the-dynamics-of-the-college-student-market/ Moncel Bethany, 2012. The History of Doughnuts. http: //foodreference. about. com/od/history_myths/a/The-History-Of Doughnuts. htm Pack Stack, 2012. Pack Stack Personal & Business Storage. http: //www. selfstoragetexas. com/ State & county quickfacts. (2012, September 18). Retrieved from http: //quickfacts. census. gov/qfd/states/48/48121. html Texas Department of State Health Services, 2012. Rules and Regulations. http: //www. dshs. state. tx. us/foodestablishments/rules. shtm