Dream more than others think practical Expect more

v Howard Schultz has all the qualities of a transformational leader. These include: v

The 4 “I’s” of Transformational Leadership Idealized influence: v Schultz has created a positive,

Inspirational Motivation: v Starbuck’s mission statement “To inspire and nurture the human spirit –

Individual Consideration: v Schultz has created a supportive climate for all employees, whom he

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“Dream more than others think practical. Expect more than others think possible. Care more than others think wise. ” –Howard Schultz The Transformational Leader of Starbucks

v Howard Schultz has all the qualities of a transformational leader. These include: v Inspiring others to accomplish great things v Being a change agent v Being a role model v Creating and articulating clear visions v Empowering followers to meet higher expectations v Being trustworthy Transformational leadership: “transforms the environment and people in it for positive change. ” Schultz exemplified this in several ways.

The 4 “I’s” of Transformational Leadership Idealized influence: v Schultz has created a positive, employee focused environment within the Starbucks community. v He sets high expectations for himself and his followers. v He encourages employees to invest in Starbucks Stocks, ultimately giving them opportunities to earn ownership in the company. v With clear visions and notable success, followers are able to respect and trust his leadership.

Inspirational Motivation: v Starbuck’s mission statement “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. This gives meaning to the employees work and creates a shared purpose. v Schultz offers several employee training programs to motivate and develop employees. Intellectual Stimulation: v Schultz fosters creativity and innovation v He seeks feedback from employees and encourages them to try new ways of doing things. v Example of successful innovation is the “Frappuccino”

Individual Consideration: v Schultz has created a supportive climate for all employees, whom he calls “partners” v He offers several unique employee benefit options v Schultz seeks employee feedback and recognizes accomplishments. “We built the Starbucks brand first with our people, not with customers. Because we believe the best way to meet and exceed the expectations of our customers was to hire and train great people, we invested in employees. ” ~Howard Schultz~