Dre Beats Marketing 11 By Linus and Daniel

* INTRODUCTION What are Beats by Dr. Dre? § § § Trendy headphones used by youth § § Sell primarily headphones and speakers A division of Apple Inc. Headquarters are in Culber City California, United States Found by rapper and hip hop producer Dr. Dre Different styles of head phones for example Beats Solo, Power Beats wireless, studio, mixr and many more Dr. Dre stated allows listeners to hear “all music”

* *Growth of population in Langley *Year of 2006 < Year of 2011 *New trend for younger generations

*What brand of headphones would you prefer? a) Beats by Dr. Dre b) Apple Headphones c) Samsung Headphones *

* Where would you buy Dre Beats? a) Online b) Booths (at the mall) c) Stores (Best Buy Future Shop) * What type of Dre Beats would you buy? a) Ur. Beats ($89) b) Beats Solo ($170) c) Beats Tour ($150) d) Beats Mixr ($250) e) Beats Wireless ($280) f) Beats Studio ($300)

* What brand of headphones would you prefer? Sa m su ng H. . . He a. Ap pl e Be at sb y D. . . 12 10 8 6 4 2 0 What brand of headphones would you prefer?

Where would you buy Dre Beats? 12 10 8 6 4 2 0 Where would you buy Dre Beats? Online Booths (At the mall) * Stores (Best Buy/Future Shop)

Be Be ats ( at s S $89 Be olo ) at ( s T $. . Be ou. at s M r (. ix. . Be at r ($ s W. . . Be i r e at s S le. tu. . di o. . . Ur What type of Dre Beats would you buy? 12 10 8 6 4 2 0 * What type of Dre Beats would you buy?

* • These questions made us easier to have direct comments of people’ thoughts and opinion. Also, having indirect contact with people through these survey made observation research possible. • Eventually, we could have collected more specific information from varieties of people than indirect survey. • One-to-one direct questions helped me not only answering those questions that we have made but also promote the Beats by Dr. dre.

• Most people like to use Samsung Headphones rather than Apple, but people would prefer getting Dre Beats as a primary choice. • People would like to buy their headphones from Booths(at the mall). • People would go for the Ur Beats ($89) because they are a reasonable price and good quality