Dr Brent Ridge V P Healthy Living 1

Dr. Brent Ridge | V. P. , Healthy Living 1

Engaging Leaders for a Healthier Nation Three tenets for engaging a leader 2

Engaging Leaders for a Healthier Nation Three tenets for engaging the right leader 1. Take advantage of every situation and put yourself in the right situations 2. What do you need them to do for you? 3. What can you do for them? 3

The Power of the Martha Stewart Brand Unaided, the first person that over 50 million women and 40 million men say they think of when looking for ideas and information on the home, home decorating, cooking, gardening, and crafts is Martha Stewart. Over 75 million women say Martha Stewart influences the way they think about, organize, and manage their homes. 43% of women are more likely to consider purchasing a product or service that has been endorsed by Martha Stewart. Source: Public Strategies Research 2005 -2006. 4

Martha Stewart Brand Reach Products at ~6, 500 retail locations 5

Martha Stewart Brand Reach MSLO delivers 610 million media impressions annually 6

Martha Stewart Brand Reach Each month, Martha Stewart Living Omnimedia reaches 37 million adults Ø 82% female Ø 46. 6 years old Ø MHHI $61, 642 Ø 64% work outside the home Ø 63% are college educated Ø 72% own their own home Ø They are married…with children 7

How the media influences consumer health 8

How the media influences consumer health 9

How the media influences consumer health You can “learn a lot from a dummy” about what? 10

How the media influences consumer health What cold breakfast cereal will reduce your cholesterol if you eat it every morning? 11

How the media influences consumer health 12

How the media influences consumer health What cosmetics company do you think of when you think of the fight against breast cancer? 13

How the media influences consumer health What brand is responsible for the “Campaign for Real Beauty”? 14

Thank You 15