DONT MAKE ME THINK STEVE KRUG Book presentation
DON’T MAKE ME THINK – STEVE KRUG Book presentation by Carmina and Donna Digital Marketing Minor Tio University of Applied Sciences Mr. van der Aart
INTRODUCTION • Book about human-computer interaction and web usability • Main point: a program or website should let users accomplish their intended tasks as easily and directly as possible. • 13 chapters • Advice on other projects and own • Reflection • Conclusion
CHAPTER 1 - 7 • Chapter 1 - Don’t make me think! – Krug’s first law of usability • If something is usable – whether it’s a Web site, a remote control, or a revolving door – it means that a person of average (or even below average) ability and experience can figure out how to use thing to accomplish something without it being more trouble than it’s worth. It’s really that simple. • Chapter 2 – How we really use the Web – Scanning, satisficing, and muddling through • Fact of life #1: We don’t read pages. We scan them. • Fact of life #2: We don’t make optimal choices. We satisfice. • Fact of life #3: We don’t figure out how things work. We muddle through. • Chapter 3 – Billboard Design 101 – Designing for scanning, not reading • What are conventions?
CHAPTER 8 - 13 • Chapter 9 – Usability testing Focus groups vs. usability test • Chapter 11 – Usability as a common courtesy How to increase the goodwill of your visitors? • Chapter 12 – Accessibility and you Tips to increase the accessibility of your website • Difference between usability and accessibility
CONCLUSION & REFLECTION • First part of book was about usability of the website and how this works, second part of the book was about tips and tricks to increase this usability. • Include more usability testing • Better use of analysing the behaviour of our visitors • Demonstrate ROI
- Slides: 6