Dont Be JUULed the Truth About Electronic Cigarettes
Don’t Be JUULed. . the Truth About Electronic Cigarettes and Youth Eden Sowards & Andrew Hernandez Tobacco Prevention Specialists
Objectives Ø Basic information about electronic cigarettes Ø How youth are being targeted to become a new generation of tobacco users Ø Understand why JUUL is popular among youth Ø What teachers can do
E-Cigarette Youth Rates Ø 47 % of Montana high school students have tried ecigarettes? Ø 23% of Montana high school students are currently using e-cigarettes? Youth who try electronic cigarettes are more likely to try combustible cigarettes.
What Have You Seen? Ø Also known as: ØVape/ vape pen ØE-cig ØMods ØJUUL ØBreeze
What is an Electronic Cigarette?
What’s in a word? Vapor Aerosol
Ingredients Nicotine Propylene glycol Volatile Organic Compounds Heavy Metals Formaldehyde
Brain Development Ø Nicotine affects dopamine receptors Ø Adolescence is the peak time for brain development. Ø Youth using nicotine products are at higher risk of: Ø Depression, anxiety, and other mood disorders Ø Nicotine addiction and more vulnerable to become addicted to other substances Ø Difficulty paying attention and concentrating Ø Reduced impulse control
Health Affects Ø Blood Vessels ØStiffens walls ØDecreased ability to dilate ØPlaque build up Ø Mucus suppressed ØRespiration ØFirst line of defense ØIncrease risk of illness
Ø Exploding Electronic Cigarettes ØInjuries ØFires https: //www. youtube. com/watch? v=p. Em. Hp. Lyr. RSg
Exposure Ø Secondhand Aerosol Ø Thirdhand Aerosol Ø Nicotine Poisoning
Point of Sale $31. 3 million spent on tobacco advertising in MT to recruit and retain youth
Flavors- Who Are They Targeting?
Advertising
“the i. Phone of e-cigs” -MEN’S FITNESS
Why Juul is Different Ø Design ketin r a m f e i h c t s ab’s fir g ax L P , y b m u M d Richar itself from others cer: oØffi. Differentiated d the e r u t p a c f o t e sor v a h s e t t e nce r e a r e g i f c e r e l c i Ø Result = “Juuling” b f i i t c s spe y r e v “Combu a s ’ t i , ably s b r e o r m p u , t s a n h o t c e f to b g n i d mindset o n e t e r P. al. ” have as a “highstech n e i l g Ø o. Often described device” p i r o o e p e t h t a h t ell a w p int s a d e v i e c be re o t g n i o g t ’ isn
Why Juul is Different Ø Nicotine Salts rather than Freebase Nicotine Ø Result = Quicker and More Intensecontent Head Rush Ø EXTREMELY HIGH Nicotine Ø Designed to give users a “throat hit”
Crushing the Competition >70%
Marketing Strategies Ø Models
The FLAVOR Game cool mint creme virginia tobacco menthol fruit medley crème brulee cool cucumber mango
“There’s no such thing as bad “We don’t think apublicity. ” lot about addiction here because we’re not trying to design a cessation product at all…anything about health is not on our mind. ” -P. T. Barnum -Ari Atkins, Research & Development with Juul Labs
r o p a V a r e m a #Lights. C es i t i v i t ith ac dw e Marketing Strategies t a l e r ly cor h g i “In 2015, tu h s i l re wer ms. ” h e u J f e o r an average o o s f e t t l w a a e l e s t s p f am 765 Juul-rel a o i “… n t d h. e B y y t m 2 i a 0 ted s at l 1 rh 7 e a Ø o. Social Media , i v t i c n o i U n s c e r e t ased to 30, 5 n Sta a i g r o 65. ” Ge , g n ua H g n o -Jid -The Washi ngton Time s L U U J #
l u u J 4 #doit
kids who actually have to pee juulers
The CDC is asking teachers to: 1. ) Learn about the different shapes and types of ecigarettes and the risks of all forms of e-cigarette use for young people. So what can you do? 2. ) Develop, implement, and enforce tobacco-free school policies. 3. ) Reject youth tobacco prevention programs sponsored by the tobacco industry. These programs have been found to be ineffective for preventing youth tobacco use.
Stanford Medicine Tobacco Prevention Toolkit
- Slides: 26