DOLLAR SHAVE CLUB MARKETING CAMPAIGN JULY 1 2018

DOLLAR SHAVE CLUB MARKETING CAMPAIGN JULY 1, 2018 – JUNE 30, 2019 OBJECTIVE 1. To increase brand awareness among males in a male dominant industry. 2. Increase sales and subscriptions/ members of Dollar Shave Club

DOLLAR SHAVE CLUB ESPN CLEVELAND GOLF OUTING SPONSORSHIP ESPN Cleveland is the top ranked sports talk station in Ohio. With local shows going from 9 AM to 7 PM nothing speaks more for Cleveland than ESPN Cleveland. Fans love to let their voices be heard and are very passionate about their teams. The ESPN Cleveland Golf Outing will be August 30 th at The Pines Gold Club in Orville, Ohio. As a sponsor of the 20018 ESPN Cleveland Gold Outing, Dollar Shave Club will place its brand in front of a mostly male dominate outing and have the opportunity for more fans to sign up on site. DOLLAR SHAVE CLUB WILL RECEIVE: AUGUST 30, 2018 • • (100) promotional announcements (1) : 30 recorded commercial during the outing (30) live name mentions leading up to and including the day of the outing (1) Tweet from @ESPNCleveland (2) foursomes in the outing Inclusion in on-site signage at the event (1) hole sponsorship • Dollar Shave Club has opportunity to be on site at hole sponsorship Opportunity to provide an item for the gift bag

DOLLAR SHAVE CLUB MEMBER OF THE MONTH Every month Dollar Shave Club will have the opportunity to promote one member who is both an avid Cleveland fan as well as a member of Dollar Shave Club. For the member of the month, they will receive their package for that month or their next package for free as well as other promotional items. With a member of the month Dollar Shave Club will increase it’s brand awareness as well have testimonials for actual fans. DOLLAR SHAVE CLUB WILL RECEIVE: August 1, 2018 – July 31 -2019 • • • (1) Live read every first Monday of the month (12) Tweets from @ESPN Cleveland (one per month) (260) Commercials featuring member of the month bio.

DOLLAR SHAVE CLUB TONY RIZZO ENDORSEMENT Tony Rizzo has been a stable of the Cleveland Sports talk scene for the last 30 years. Having grown up in the Cleveland area, Tony resembles what it means to be a Cleveland fan. Tony Rizzo is the host of The Really Big Show every weekday from 9 AM to 1 PM. Tony can also been seen every Sunday nigh on WJW Fox 8 in Cleveland for the Rizzo show. With Tony Rizzo as an endorser for Dollar Shave Club, Dollar Shave Club will get recognition and a audience of loyal fan base and generate more subscribers as well as better position in the market of Cleveland. DOLLAR SHAVE CLUB WILL RECEIVE: August 1, 2018 –July 31, 2018 • (2) : 30 Dollar Shave Club live reads per week by Tony Rizzo during The Really Big Show, Monday through Friday from 9 a 1 p on ESPN 850 WKNR and ESPNCleveland. com (104 total live reads) • Opportunity to have multiple pieces of copy with the ability to update messaging as needed • Recorded live reads to be placed in local programming when Tony is on-assignment • Opportunity for Tony Rizzo to be the voice of Dollar Shave Club recorded commercial schedule • Dollar Shave Club to provide Tony Rizzo with talent fee for authentic testimonial

DOLLAR SHAVE CLUB MATT FONTANA ENDORSEMENT Matt Fontana has grown up in Cleveland for most of his life. Matt started as an Intern for ESPN Cleveland has worked all the way to top. Matt currently produces the Next Level from 3 -5 PM every weekday with Jerrod Cherry and Emmett Golden as co-hosts. With the endorsement of Matt Dollar Shave Club will connect with younger generation of listeners and help grow more subscribers. DOLLAR SHAVE CLUB WILL RECEIVE: Start Date– End Date • (2) : 30 Dollar Shave Club live reads per week by Matt Fontana during The Really Big Show, Monday through Friday from 9 a 1 p on ESPN 850 WKNR and ESPNCleveland. com (104 total live reads) • Opportunity to have multiple pieces of copy with the ability to update messaging as needed • Recorded live reads to be placed in local programming when Matt is on-assignment • Opportunity for Matt to be the voice of Dollar Shave Club recorded commercial schedule • Dollar Shave Club to provide Matt with talent fee for authentic testimonial

DOLLAR SHAVE CLUB ESPN COMMERCIAL SCHEDULE ESPN Cleveland is a leader in sports entertainment. Providing some of the best local and national programing 24/7. ESPN Cleveland is on the radio dial as well as online on ESPNCleveland. com. Dollar Shave Club will increase their bran exposure to members of the Cleveland Market and will help generate more male subscribers along the way. DOLLAR SHAVE CLUB WILL RECEIVE: August 1, 2018 - July 31, 2019 • • (15) : 30 Dollar Shave Club recorded commercials to air per week during local and national programing Monday through Friday 6 a- 7 p on ESPN 850 WKNR, The ESPN App, and online at ESPNCleveland. com (780 total) 10 : 30 Dollar Shave Club recorded commercials to air per week during local and national programing Monday- Sunday 5 p - Mid on ESPN 850 WKNR, The ESPN App, and online at ESPNCleveland. com (520 total)

DOLLAR SHAVE CLUB MARKETING CAMPAIGN INVESTMENT SUMMARY ESPN Cleveland Golf Outing Dollar Shave Club Member of the Month Tony Rizzo endorsement Matt Fontanna Endorsement ESPN Cleveland Commercial Total Investment: $100, 000 August 1, 2018– July 31, 2019 Marketing elements and investments outlined in this campaign are valid until April 25, 2018. By signing below, I agree with Good Karma Brands’ Advertising Policies, which have been provided to me, the parties hereto have executed this Agreement this ______ day of _____ 2018. Good Karma Brands, LLC, d. b. a ESPN 850 WKNR Marketing Consultant Dollar Shave Club Partner Name Ryan Strodtbeck ______________