DOCUMENT GSC 15 PLEN40 FOR Presentation SOURCE TTC

DOCUMENT #: GSC 15 -PLEN-40 FOR: Presentation SOURCE: TTC AGENDA ITEM: 6. 5 IPTV CONTACT(S): Kaoru Kenyoshi {k-kenyoshi@cb. jp. nec. com} Shinji Ishii {ishii. shinji@lab. ntt. co. jp} IPTV in TTC Kaoru Kenyoshi (Presenter) Network Architecture SWG Leader Shinji Ishii (Author) IPTV Working Group of TTC Global Standards Collaboration (GSC) GSC-15

Highlights of Current Activities (1/2) § FTTH environment • Over 17 million subs. (1/3 households in Japan) § http: //www. soumu. go. jp/main_content/000073161. pdf (in Japanese) § Widely spreading IPTV services in Japan • IPTV subs. : Over 1 million • IP multicast, real-time digital terrestrial retransmission, Vo. D, download § Harmonized domestic specifications and international standard; especially ITU-T • Reporting to the MIC (governing legal authority in IPTV services) and cooperation with domestic specifications through TTC member. • Domestic specifications conform to ITU-T standards. • IPTV-WG members comprise IPTV operators, Telcos, Broadcasters, Cable standardization organizations and manufactures (network, TV sets, etc. ). 2

Highlights of Current Activities (2/2) § IPTV Working Group • Technological discussions and consensus of ITU-T contributions from Japanese members • Network Architecture SWG § Synergy with IPTV-GSI and NGN-GSI (SG 11, 13) § Liaison with NGN Working Group in TTC • Qo. E SWG § Liaison with Network Management Working Group in TTC (SG 12) • Content protection SWG § Content and Service Protection excluding network security (SG 17) • End system SWG § Terminal equipment including middleware and home network (SG 9, 16) 3

Strategic Direction § IPTV market is growing steadily Accumulated standardization work volume • Development and standardization were achieved for basic IPTV services § Next: for continuous IPTV market growth • We need to discuss standardization themes for next-generation IPTV services. Next generation Standardization Stable growth IPTV-GSI time FG-IPTV now IPTV subs. delay IPTV-GSI FG-IPTV time 4

Challenges § IPTV-WG will consider next generation standardization issues in a step-by-step manner. 1. Standardization for reducing cost and maintaining Qo. S/Qo. E § 2. Harmonization with next generation IPTV services in Japanese SDO and others. § § 3. More efficient standardization issues internationally Next generation standardization for advanced IPTV services In ITU-T Identify next important standardization items Feed ITU-T standardization status back to the MIC and TTC members, and then make consensus for the next ITU-T meeting’s action plan and contributions to it. 5

Next Steps/Actions § Important standardization items will be chosen from market trends of in the IPTV services environment. (planned) • IPTV market treads and analyses of next IPTV service in other countries • IPTV service related infrastructure § e. g. • Network: NGN already widely spread in Japan • Already started: IP retransmission of digital terrestrial in real-time • Advanced functionality in TV sets § 3 D, Network function, etc. § These examples show an effective environment for next IPTV services. 6

Supplementary Slides 7

IPTV Terminals in Japan § Three types of IPTV receiving equipment in Japan • Includes an IPTV receiving terminal function in the TV set • STB type (with HDD connectivity function) • Include an IPTV receiving terminal function in the PC § Governmental policy in Japan • Analog terrestrial service ends in July 2011 § Governmental “eco point” for TV sets, air conditioner, etc. 8

Advanced TV set functions § New functions for this year • Big hit 3 D movies, Live 3 D broadcasting of 2010 FIFA World Cup § 3 D television, 3 D Blu-ray players and 3 D PCs will have comparatively good sales this year. • Live 3 D broadcasting: not only broadcasting and cable but also IPTV § Networked TV sets and HDRs (hard disk recorders) • Anytime (time shift viewing) anywhere (any room in a home) 9