Do the Right Thing Sustainability Values and Streaming

Do the Right Thing: Sustainability, Values, and Streaming Video Sarah Mc. Cleskey Erin De. Witt-Miller

Online Video & Libraries By 2021 online video-on-demand viewing will equal circulating 7. 2 billion DVDs per month… Increase in Online Courses > necessity Increased Demand for 24/7 Access > convenience General Expectations of users > everything, now, free 2

Streaming Video in Libraries: It’s Complicated! “…there is no industry standard for licensing digital video and that many factors such as obtaining digital rights and tracking rights holders, identifying and meeting various institutional needs, and pricing models vary widely among vendors" (Laskowski, 2011). 3

Streaming Video at UNT 69, 500 streaming videos Internal Subscription Term Life of File • 760 titles • Various distributors • Life of file & term • Academic Video Online • Ambrose • Kanopy • Swank Digital Campus • Docuseek 2 • Alexander Street Press • Various 4

Streaming Video at UNT Playback rates 71160 52116 2014 -15 56075 2015 -16 63303 60538 2016 -17 2017 -18 2018 -19 5

Streaming Video at UNT 2018 -19 445 DSLs requested Mediated Kanopy January, 2019 320 requests Acquired Academic Video Online 6

Head, Serials Collection Management Contracts Assistant Collection Development Head, Media Library Digitization Specialist Media Library Media Cataloger Media Assistant 7

Streaming Video at Hofstra 8

Streaming Video at Hofstra 9

Streaming Video at Hofstra Subscriptions: Films on Demand Academic Video Online Media Education Foundation Digitalia Film Library Limited term licensing (course reserves) Swank Digital Campus Docuseek 2 Ambrose/BBC Shakespeare Kanopy Life of file purchases: 150 titles+ hosted in Fo. D, New Day, and AVON Suppliers: Grasshopper Film, Collective Eye, Women Make Movies, Kino Lorber, Juno, AFD/Typecast … Tugg Core Collection Unmediated PDA Film Platform 10

What do we value? Building permanent collections based on institutional values (usually described in a collection development policy document) Responsible resources Providing stewardship of institutional budget content to support curricular needs 11

The challenge Balancing institutional values with user expectations While navigating Multiple platforms Myriad licenses, terms, formats Technical requirements Consumer-facing content 12

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Consumer-facing Content “Only on Netflix” with Educational rights Only a small number of Netflix-produced shows are available for educational use (about 40) Terms Netflix are limited originals are not available on DVD or for life of file licenses Handy bookmark: site: https: //media. netflix. com/en/only-on-netflix "educational screenings. " 14

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Video Acquisitions: One Size does NOT fit all Purchase Options Platform Options Collection Development Policy Licensing Terms & Considerations Information Management Public Performance Rights Workflows Accessibility Convenience vs. Value ? ! ? ? ? ? !? ? 16 ? !? !

Purchase Options Single Title Licenses Curated Patron Collections Driven Acquisitions Automatic Certain Triggers number of plays triggers automatic license Cost-Per-Circ Range / Cost-Per-Play of pricing per title Mediated DDA Evidence Based Acquisitions (i. e. AVON) 17

Platform Options Hosting licensed titles: Vendor options Alexander Street Press (Pro. Quest), Films on Demand, Kanopy, Ensemble, Panopto, Kaltura , etc Homegrown platforms Some content can be vendor-hosted OR hosted internally Media Some Education Foundation (Kanopy) content is available on multiple platforms New Day Films New Day platform or Kanopy 18

Licensing terms and considerations Term License vs Perpetual Rights Short term license is less expensive…in the short term Perpetual (Life of file) might not be necessary or available Popular films Course-specific Perpetual films Rights vs Life of File Over time, formats degrade or become obsolete What does perpetual mean in the age of licenses? Assess the institution’s comfort level with risk – how long is “long enough”? 19

Workflows – Single Title DSL Specific workflows need to be designed & documented Decision making is complex May require verifying veracity of need Process is multifaceted Must be monitored & tracked Involves checking for already owned content Involves identifying alternate purchasing options May involve reaching out to multiple distributors Process is often cross-departmental Time consuming 20

Search Find Small Distributor Contact Distributor Determine Streaming License Availability Notify Requestor Create Resource, Order & License Records Complete Order Form (Internal) Alert Head of Serials & Contracts Assistant Contacts Vendor Contract Signed Vendor Mails DVD Received & Processed DVD Digitized & Uploaded Streaming Video Cataloged Original Requestor Notified Request 21

Workflows – Mediated PDA Specific workflows need to be designed & documented Decision making can be simplified (compared to single title DSL) May require verifying veracity of need Necessary to check for already-owned content Monitor requests Respond to requests 22

Mediated PDA 2 -3 staff hours per week Detailed decision tree Detailed workflow Boilerplate email notices Request Add to spreadsheet Approve? Email Requestor Monitor Deposit Account Balance Additional funding 1 x per year 23

Workflows – Un-Mediated PDA Convenient! Seamless No workflows needed and “instantaneous” for patrons Downside: hard to control cost PDA Spending over 4 Years 24

Convenience vs Value Instant streaming Convenient Extensive content Fast Can become expensive over time EBA models may limit this issue Purchase Great digital file cost upfront Extensive time commitment up front Perpetual access (one-time payment) 25

Collection Development Policy: Just in case or just in time Have a written collection development policy Document institutional values and decision-making processes Outline selection criteria Identify preferred formats Identify out-of-scope content 26

Information Management Tracking the process is challenging Completing a term license can take months Negotiating, payment, cataloging, digitizing Ending a term license Checking Can use rates, reaching out to original requestor, removing from catalog involve using the ILS along with a variety of other documentation Catalog records Emails Spreadsheets Order forms Calendar reminders 27

Public Performance Rights are not necessary for classroom screenings and homework If you don’t need PPR, don’t pay for PPR Consider a DSL instead of Public Performance Rights Many vendors offer a la carte licensing – select DVD, DVD+DSL, DVD+PPR, DSL+PPR Ask vendors for options – DSL / no DVD, if rights are not unbundled, ask for “no PPR required” discount. You can upgrade to PPR later if necessary. 28

Accessibility Does the purchase of a license include a CC (. srt) file? Automatic captioning on some platforms – better than nothing? Outsource captioning? Work with campus Office of Disability Access or another organization? Audio description vs. captions 29

References Sources: Cisco Visual Networking Index: Forecast and Methodology, 2016– 2021 (https: //www. cisco. com/c/en/us/solutions/collateral/serviceprovider/visual-networking-index-vni/complete-white-paper-c 11 -481360. pdf). Laskowski, M. S. (2011). Guide to video acquisitions in libraries: Issues and best practices. Chicago, IL: ALCTS Publishing. Images: http: //gclipart. com/movie-clipart_518/ https: //openclipart. org/detail/279836/complicate-button 30

Sarah Mc. Cleskey Head of Resource and Collection Services Hofstra University Sarah. E. Mc. Cleskey@hofstra. edu Erin De. Witt-Miller Head, UNT Media & Discovery Park Libraries University of North Texas erin. miller@unt. edu 31