Do Now Write about a time you convinced
Do Now: • Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think you are good at convincing people?
What do all these pictures have in common?
YOU WILL: focus on reading and writing persuasive texts. During the unit I will use my new understanding about characteristics and techniques of persuasion to write and deliver my own speech about an important societal issue that I have researched.
Persuasive Techniques (Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.
What is persuasion? ■Generally an appeal to emotion, not intellect. ■An attempt to change your behavior ■It attempts to “guide your choice”
Who uses propaganda? • Military • Media • Advertisers • Politicians • You and I!!!
Propaganda Techniques • Bandwagon Technique • Testimonial • Loaded Word • Misuse of statistics • Name calling or stereotyping • Plain Folks • Snob Appeal • Transfer
Bandwagon Technique • Everyone is doing it! You should too!!!
Testimonial • Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.
Loaded Word • Use “loaded” words like. . . – new – improved – best
Misuse of Statistics When the statistics are based on a falsehood.
Name Calling or stereotyping
Snob Appeal • Aims to flatter • Makes insinuation that this product is better than others. • “avant garde” ahead of the times. new and unusual or experimental ideas The ultimate driving machine Lexus sports car
• - Plain Folks Makes the leaders look like Plain folks (mom and pop style). a convincing method to show they are just common people. Opposite of snob appeal
Transfer -Feelings (good or bad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.
PRACTICE: What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics H. Transfer B. Loaded word
Rules of the Game: 1. ) You must arrange your desk in a “U” formation. 2. ) You must pass the board each time. Everyone is participating!! 3. ) You may use the letters, instead of writing out the words. 4. ) You can not YELL out!
What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer C. Testimonial
C. Testimonial
Loaded Word
What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name Calling
What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer A. Bandwagon
What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer C. Testimonial
What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics H. Transfer Loaded Word
What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer Loaded Word
What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon
What type of propaganda is this? 95% of homework assigned is busy work and is not beneficial to the student! A. B. C. D. E. F. G. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics H. Transfer • Misuse of Statistics
What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer • Snob Appeal
What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer Testimonial
What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer D. Name -Calling
What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer F. Snob appeal
What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer B. Loaded Words
Get in Groups Look on your desk, there is a number. This is your Number Group 1’s get together 2’s get together 3’s get together 4’s get together LEGGO!!
In your groups: (D. O. L. ) Have your leader come and choose: -3 -4 magazines & -Enough post-it notes. - Identify 7 out of the 8 propaganda techniques. Label them on your postit and stick them on the advertisement. You will share them!
Homework!!!!!
Individual assignment: Due Monday Choose a type of persuasive device. Come up with an advertisement. You must use color! You may use ONLY the following: 1. ) Misuse of statistics 2. ) Name calling or stereotyping 3. ) Plain Folks 4. ) Snob Appeal 5. ) Transfer 6. ) Loaded Words On the back, explain which type of propaganda it is and why.
- Slides: 37
