Do Now Please take a magazine any magazine

Do Now! • Please take a magazine – any magazine – • Look through the magazine at any of the advertisements you see. • Choose two and identify the type of appeals: ethos, pathos, logos. Be ready to ‘show and tell’ with the class.

Propaganda Techniques How authors persuade you to believe whatever they want

Video to watch for general ideas • https: //www. youtube. com/watch? v=oho. XZ 6 Ecne. A • Pausing to take notes • Valid

2018 video • https: //www. youtube. com/watch? v=C 8 qx. E_ p. FJ 7 U • 18 minutes • https: //www. youtube. com/watch? v=4 hscu 3 7 fa-c • 7 minutes: older political posters

Red Herring Propaganda Technique Red Herring Definition -Distracting with an unrelated point https: //www. youtube. com/watch? v=exd. K 7 -"winning" an argument by leading attention away from Lirngg the argument and to example another topic. https: //www. youtube. com/watch? ( 3 minutes) To 2 minutes v=Gs. O 3 kj. QZJe 8&list=PL 0 n. C 9 d Gvh. Ys. Aptg 0 h 6 Eqq. Je. Zov. Yvf 2 v. O n&index=2

Red Herring What is this an advertisement for?

Shoes! Perfume!

Circular Reasoning: a logical fallacy Definition: States a conclusion as part of the proof of the argument https: //www. youtube. com/watch? v=8 Nq. Tr 2067 YA https: //www. youtube. com/watch? v=8 CVbku 6 nxh. U (Seinfeld)

Stereotypes/ Sweeping Generalization Propaganda Technique Stereotypes https: //www. youtube. com/watch? v= 9 mu. XE 23 ep. Kc https: //www. youtube. com/watch? v= pem_Fwgg. Ps. M Definition -When you make a generalization or an assumption about a group of people.

Stereotypes

Stereotypes “Blonds are dumb. ” “Athletes are bullies. ”

Testimonial Testim onial http: //www. mybigcampus. com/libr ary/5236? veeb 52980 -c 718 -012 cbdfc-001676580 d 24 for Michael Jordan

Testimonial

Testimonial Propaganda Technique Testimonial Definition -using a celebrity to sell/convince https: //www. yo utube. com/wat -if a celebrity (who has it ch? v=0 n. Bxc. MI together) like this, then there mubk must be something to it

Repetition Propaganda Technique Repetition Definition -repeating word/jingle over and over so that it gets stuck in the head or taken as true

Repetition https: //www. youtube. com/watch? v=f _Sw. D 7 Rve. NE&list=PLCCBFCEA 8 309982 A 8

Bandwagon

Bandwagon Propaganda Technique Bandwagon Coke For Everyone http: //www. mybigcampus. com/library/265073 P Diddy Pepsi https: //www. youtube. com/watch? v=z. PBs 5_ZY Trg&list=PL 2 Rf 1 R 6 Ec. GZQt 1 p. YA 4_T 7 MUh 2 z Gh. Vlq. DY Definition -Following the crowd -Doing it because everyone else is

Bandwagon

Name Calling

Plain Folks Propaganda Technique Plain Folks Definition the speaker presents him or herself as an Average Joe, a common person who can understand empathize with a listener's concerns.

Plain Folks

Transfer Propaganda Technique Transfer Vintage Pepsi commercial http: //www. mybigcampus. com/libr ary/30234 https: //www. youtube. com/watch? v=f. Cayr. Gzv 75 Y Definition presents a positive image or idea and attaches the positive feelings to another idea.

Glittering Generalities

Glittering Generalities • https: //www. youtube. com/watch? v=o. LPHJ PYt_hc with explanation • https: //www. youtube. com/watch? v=Ky 7 ic 1 Ro 9 yw&list=PLkn. Uw 0 JPRT 6 k. BKsx. X_1 m. CEl. Lcimbia. AR http: //www. mybigcampus. com/libr ary/192526 Castro GTX

Glittering Generalities Propaganda Technique Glittering Generalities Definition -Using vague slogans or catchphrases without supporting info or reason (freedom, honor)

Name Calling Propaganda Technique Name Calling https: //www. youtube. com/watch? v=_8 G 3 Awfb. T 48&index=5&list =PL 7 WDKo 0_txo_VLn 25 Rr. F 1 B c-7 l. B 4 Fo. L 9 I Definition Labeling people with negative words Often in politics or wartime - “Commie” or “terrorist”

Card Stacking • • https: //www. youtube. com/watch? v=z. YJgb. Rrd. TZs&list=PL 7 AD 8 AD 7 C 2 EE 1 C 84 F https: //www. youtube. com/watch? v=xi. WTc. VHd. SFo Windows and PC • a propaganda technique that seeks to manipulate audience perception of an issue by emphasizing one side and repressing another. Such emphasis may be achieved through media bias or the use of one-sided testimonials, or by simply censoring the voices of critics.

Appeal to Number, Facts, & Statistics” LOGOS “Coroners have found that 80% of people’s colons are blocked with waste. ” -“On average, 6 out of 7 dentists prefer Colgate. ”

Appeal to Number, Facts, & Statistics Propaganda Technique Appeal to Number, Facts, & Statistics Definition -Using large numbers or misleading facts and statistics to confuse

Emotional Appeal Propaganda Technique Emotional Appeal Definition -Arousing emotions so people will agree with you -Connect human need (feeling liked, joy) with a product

Emotional Appeal http: //www. mybigcampus. com/libr ary/21135 for Blackberry commercial

Army Strong http: //crackle. com/c/Commercials/Army_Strong_Commercial/1634956 They connect a feeling with this organization. Army strong http: //www. mybigcampus. com /library/87390

Fear Propaganda Technique Fear Definition -Scaring people in order to make them believe in what you are saying or selling.

Fear

Marine commercials • https: //www. youtube. com/watch? v=in. Sz. BL a. Ti. NI

To review • https: //www. youtube. com/watch? v=59 hz. N_Q 1 kg

Deconstruction • http: //medialiteracyproject. org/deconstructi ons/splenda/ • For Splenda ad • http: //medialiteracyproject. org/deconstructi ons/neuro-drink/ • For Neuro ad

Create an Counter Ad

Create a Counter Ad

Kool Cigarettes

Dr. Pepper Counter Original