Do entrepreneurs cause entrepreneurship ENTREPRENEURship Market opportunities technology

ENTREPRENEURship • Market opportunities, technology changes, etc. play roles in entrepreneurship • The entrepreneur

The Opportunity Analysis Canvas • Goal of developing students’ – entrepreneurial mindset and –

The Opportunity Analysis Canvas TM Industry Condition Entrepreneurial Motivation Competition Industry Status Entrepreneurial Mindset

Where does the Opportunity Analysis Canvas fit within business models and plans? 1 Opportunity

The Opportunity Analysis Canvas TM 2 a. Industry Condition Knowledge conditions 1 b. Entrepreneurial

The Opportunity Analysis Canvas is segmented into three categories. Thinking Entrepreneurially Seeing Entrepreneurially Acting

Summary 1. Business models take shape after an idea is conceived. 2. Without the

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Do entrepreneurs cause entrepreneurship?

ENTREPRENEURship • Market opportunities, technology changes, etc. play roles in entrepreneurship • The entrepreneur is at the heart of the matter • Without the entrepreneur, there is no entrepreneurship • Understanding the entrepreneur is critical to understanding how to develop and launch successful ventures

The Opportunity Analysis Canvas • Goal of developing students’ – entrepreneurial mindset and – opportunity analysis skill set to – identify entrepreneurial opportunities

The Opportunity Analysis Canvas TM Industry Condition Entrepreneurial Motivation Competition Industry Status Entrepreneurial Mindset Opportunity Identification Value Innovation Entrepreneurial Behavior Macroeconomic Change

Where does the Opportunity Analysis Canvas fit within business models and plans? 1 Opportunity Analysis Canvas 2 3 Business Plan

The Opportunity Analysis Canvas TM 2 a. Industry Condition Knowledge conditions 1 b. Entrepreneurial Motivation 1 a. Entrepreneurial Mindset Learning curve Cognitive motivation Complementary assets Tolerance for ambiguity Reputation effects Individualism Focus Optimism 2 d. Competition Self-efficacy Achievement Control Demand conditions 2 b. Industry Status Problem Solution Industry life cycle 1 c. Entrepreneurial Behavior Industry structure Confidence Interpersonal relationship skills Social capital 3 a. Value Innovation Eliminate Risk 2 c. Macroeconomic Change Demographic Psychographic Technical Societal Political Regulatory 3 b. Opportunity Identification Reduce Raise Create Advantage Team

The Opportunity Analysis Canvas is segmented into three categories. Thinking Entrepreneurially Seeing Entrepreneurially Acting Entrepreneurially Entrepreneurial Mindset Industry Status Value Innovation Entrepreneurial Motivation Industry Conditions Opportunity Identification Entrepreneurial Behaviors Macroeconomic Changes Competition

Summary 1. Business models take shape after an idea is conceived. 2. Without the idea itself, no business model nor customer discovery can begin. 3. It is this first step, the idea generation step, that the Opportunity Analysis Canvas fulfills as an innovative tool for identifying and analyzing entrepreneurial ideas. 4. The entrepreneur is the starting point.