DMI EMPLOYEES Association central Executive committee meet rajkot

DMI EMPLOYEES’ Association central Executive committee meet rajkot 13 th &14 th sept. -2012

Introduction…of Directorate of Marketing & Inspection • Directorate has its Head Office at Faridabad and Branch Office at Nagpur. • 5 Regional Offices at Delhi, Mumbai, Chennai, Calcutta, Hyderabad. • 01 Central Agmark Laboratory at Nagpur, • 11 Regional Agmark Laboratories and 32 Sub Offices spread in all over India

Activities of DMI… • Promotion Of Standardisation And Grading Of Agricultural And Allied Produce • Marketing Research, Surveys & Planning • Imparting Training On Agricultural marketing • Advising States On Regulation & Management Of Agricultural Produce Markets • Marketing Extension

Activities of DMI…. • Administration Of Meat Food Products Order (MFPO) • Promotion Of Cold Storages • Agricultural Marketing Information Network

One of the main Activity of DMI… • We are working with the Quality and Assure to the People of India for Quality food under Benner of “AGMARK”

AGMARK MEANS QUALITY WE ARE working WITH QUALITY FOR our NATION DMI EMPLOYEES’ ASSOCITION

The Socio-Economic programmes in India. . Producers Traders Customers • The Socio-Economic programmes in India, over the years have been emphasising to reduce the irregularities in Income levels and raise the living standards of people. Between 1975 and 2010 the per capita income at current prices went up by the more than 10 times. • This has generated incremental demand for wage goods and consumer goods quantitatively. • Equally important has been the impact of increasing literacy rate in lending further credence to the qualitative up gradation of this demand. • Every third person is taken as a literate to be able to show awareness of the meaning of written words for improving his quality of life. • Consumer reactions arising out of the impulses and instincts are counterproductive to any quality control system

All Agricultural products are Healthy for the people of our Nation…!? !? • The growing nature's bounty in India offers innumerable Agricultural products to Indian people. Food Grains , pulses, oilseeds, fruits, vegetable, green vegetable and spices and condiments …. are some of the products. • In addition to these, live stock products like milk, butter, Deshi ghee, eggs, meat etc. , form major part of the human foods. • When these products reach the ultimate consumer, how many of us try to find out the quality standards of these products which we are going to consume? • Unless it is visible from outside or it smells differently, we blindly purchase the goods as pure ones. • Particularly vegetable oils, ghee, butter, honey, ground spices are being susceptible for adulteration. . ! • This adulteration is the result of the admixture of foreign matter with profit motive of the unscrupulous merchants and lack of proper cleaning of the food products.

"Every consumer has the right to expect purity in the products he/she buys". Our late Prime Minister Sm. Indira Gandhi

The general awareness, we observe among the consumers, is actually an impetus to a movement to arrest the unlawful activities of some merchants, which are deep rooted in Indian system since long time.

Flash… Adulteration is now common …. ! Adulteration

“Bhaaskar”- Daily Date: 24 -08 -2009

“Dainik Jaagaran” 20/12/2004

Can we find out the adulterated foods by ordinary means? • It is very difficult to find out the adulterated foods by ordinary means. • It is not always possible to judge the quality of the products we daily buy and consume by the sensual organs alone.

Effects of Adulterated food on our Body and Mind… • Adulterated food articles serious health hazards. • Instance loss of eyesight heart diseases, stomach disorder, cancer , various skin diseases, Paralysis, Kidney Failure, Mental disorder, Epidemic dropsy , Glaucoma Cardiac arrest occur due to the consumption of adulterated foods like…….

Sr. No Adulterants in food 1 Argemone seeds Argemone oil With Mustard seeds Artificially coloured foreign seeds 2 Foods Commonly Involved Mustard seeds Edible oils and fats Diseases or Health Effects Epidemic dropsy, Glaucoma, Cardiac arrest As a substitute for Injurious to health cumin seed, Poppy seed, black pepper 3 Foreign leaves or exhausted tea Tea leaves, saw dust artificially coloured Injurious to health, cancer 4 TCP Oils Paralysis 5 Rancid oil Oils Destroys vitamin A and E 6 Sand, marble chips, stones, filth Food grains, pulses Damage etc. tract 7 Lathyrus sativus Khesari dal alone or Lathyrism (crippling Mixed in other spastic paraplegia) pulses digestive

Sr Adulterant Foods Commonly Involved Diseases/Health Effects Chemical Contamination 1 2 Mineral oil Edible oils and fats, Cancer (white oil/petroleum Black pepper fractions) Lead Chromate Turmeric whole and powdered, Anemia, abortion, paralysis, mixed spices brain damage 3 Methanol Alcoholic liquors Blurred vision, blindness, death Fruits such as apples sprayed Dizziness, chills, cramps, over with lead arsenate paralysis, death 4 Arsenic (As) 5 Barium (Ba) Foods contaminated by poisons (Barium carbonate) 6 Cadmium (Cd) Fruit juices, soft drinks, etc. in contact with cadmium plated vessels or equipment. Cadmium contaminated water and shell-fish. I ”Itai - Itai” (ouch-ouch) rat Violent peristalisis, arterial hypertension, muscular twitching, convulsions, cardiac disturbances ‘Itai-itai (ouch-ouch) disease, Increased salivation, acute gastritis, liver and kidney damage, prostate cancer

Sr. No Adulterant Foods Commonly Involved Diseases or Health Effects Chemical Contaminants 7 Cobalt (Co) 8 Lead Water, natural and processed Lead-poisoning (Pb) food (Brain-damage, foot-drop, insomnia, anemia, mentalretardationm, Constipation) Copper Food Vomiting, diarrhoea (Cu) 9 Water, liquors Cardiac insufficiency and myocardial failure 10 Tin (Sn) Food Colic, vomiting 11 Zinc (Zn) Colic, vomiting Food 12 Mercury fungicide treated seed Brain damage, paralysis, (Hg) grains or mercury contaminated death fish

Bacterial contamination 1 Bacillus cereus Cereal products, custards, puddings, sauces Foodinfection (nausea, vomiting, abdominal pain, diarrhoea) 2 Salmonella spp. Meat and meat products, raw vegetables, Salmonellosis (food salads, shell-fish, eggs and egg products, infection usually with warmed-up leftovers fever and chills) 3 Shigella sonnei Milk, potato, beans, poultry, tuna, shrimp, moist Shigellosis mixed foods dysentery) 4 Staphylococcus aureus Entero-toxins. A, B, C, D or E Dairy products, baked foods especially custard or cream-filled foods, meat and meat products, low-acid frozen foods, salads, cream sauces, etc. 5 Clostridium botulinus toxins A, B, E or F Defectively canned low or medium-acid foods; Botulism (double vision, meats, sausages, smoked vacuum-packed fish, muscular paralysis, fermented food etc. death due to respiratory failure) 6 Clostridium. perfring ens(Welchii) type A Milk improperly processed or canned meats, Nausea, abdominal fish and gravy stocks pains, diarrhoea, gas formation (bacillary Increased salivation, vomiting, abdominal cramp, diarrhoea, severe thirst, cold sweats, prostration

Additive 1 Diethyl stilbestrol (additive in animal feed) 2 3, 4 Benzopyrene 3 Excessive solvent residue 4 5 6 7 8 Meat Sterlites, fibroid tumors etc. Smoked food Cancer Solvent extracted Carcinogenic effect oil, oil cake etc. Non-food grade or contaminated Food Blood clot, packing material angiosarcoma, cancer etc. Non-permitted colour or permitted Coloured food Mental retardation, food colour beyond safe limit cancer and other toxic effect. BHA and BHT beyond safe limit Oils and fats Allergy, Liverdamage, increase in serum cholesterol Monosodium glutamate(flour) Chinese food, Brain damage, (beyond safe limit) meat and meat mental retardation products in infants Coumarin and dihydro coumarin Flavoured Blood food anticoagulant

Artificial Flavored 1 Coumarin and dihydro coumarin 2 Food-flavours beyond Flavored food safe limit Chances of liver cancer 3 Brominated vegetable oils Cold drinks Anemia, Heart Enlargement 4 Sulphurdioxide (SO 2)&sulphite (so 32 -) Beyond safe limit Preservative Acute irritation of the gastro-intestinal tracts etc. 5 Artificial sweetners beyond safe limit Sweet foods Chances of cancer Flavored food Blood anticoagulant

Fungal contamination 01 02 03 04 05 06 07 08 09 10 Aflatoxins Aspergillus flavus-contaminated foods such Liver damage and cancer as groundnuts, cottonseed, etc. Ergot alkaloids from Claviceps Ergot-infested bajra, rye meal or bread Ergotism (St. Anthony’s firepurpurea Toxic alkaloids, burning sensation in ergotamine, ergotoxin and extremities, itching of skin, ergometrine groups peripheral gangrene) Toxins from Grains (millet, wheat, oats, rye, etc) Alimentary toxic Fusarium sporotrichioides aleukia(ATA) (epidemic panmyelotoxicosis) Toxins from Fusarium sporotrichiella Moist grains Urov disease (Kaschin-Beck disease) Toxins from Yellow rice Toxic mould rice disease Penicillium inslandicum Penicillium atricum, Penicillium citreovirede, Fusarium, Rhizopus, Aspergillus Sterigmatocystin from Food grains Hepatitis Aspergillus versicolour Aspergillus nidulans and bipolaris Ascaris lumbricoides Any raw food or water contaminated by Ascariasis human faces containing eggs of the parasite Entamoeba histolytica Viral Raw vegetables and fruits Amoebic dysentery Virus of infectious Shell-fish, milk, unheated foods Infectious hepatitis Hepatitis (virus A) contaminated with faeces, urine and blood of infected human Machupo virus Foods contaminated with rodents urine, Bolivian haemorrhagic fever such as cereals

Natural Contamination 01 Flouride Drinking water, sea Excess fluoride causes foods, tea, etc. fluorosis (mottling of teeth, skeletal and neurological disorders) 02 Oxalic Spinach, acid amaranth 03 Gossypol Cottonseed flour and cake 04 Cyano. Bitteralmonds, genetic appleseeds, compounds cassava, Renal calculi, cramps, failure of blood to clot Cancer 05 Polycyclic Aromatic Hydrocar bons (PAH) Cancer Smokedfish, meat, mineraloilcontaminatedwater, fatsandfish, especially shell-fish Gastro-intestinal disturbances

Natural Contamination 06 Phalloidine (Alkaloid) 07 Solanine 08 Nitrates & Nitrites 09 Asbestos Toxic mushrooms (Death Cap) Mushroom poisoning (Hypoglycemia, convulsions, profuse watery stools, severe necrosis of liver leading to hepatic failure and death) Potatoes Solanine poisoning (vomiting, abdominal pain, diarrhoea) Drinking water, Methaemoglobinaemia especially in infants, cancer and spinach tumours in the liver, kidney, trachea oesophagus and rhubarb, lungs. The liver is the initial site but afterwards tumours asparagus, etc. appear in other organs. and meat products Polished rice, Absorption in particulate form by the body may produce pulses, cancer (may be present intalc, Kaolin, etc. and in processed foods) processed foods containing anti -caking agents, etc. 10 Pesticide residues All types of Acute or chronic poisoning with damage to nerves and (beyond safe limit) food vital organs like liver, kidney, etc. 11 Antibiotics (beyond Meats from Multiple drug resistance hardening of arteries, heart safe limit) antibiotic-fed disease animals

Now what is you have to do. . ? • In view of the fact that it is not feasible for consumers to have full information about the quality parameters of edible products, the Government of India has introduced a method of certification to ensure quality and purity of edible products. • In short, the Government does for you through AGMARK what as an individual consumer could not determine the quality and purity of the goods with success

We are with you join with Us Faith in Us we assure you for Quality food

The word 'AGMARK' is a derivative of "Agricultural Marketing". It is a certification mark of Government of India to ensure the purity and quality of Agricultural and allied products in India. The above logo includes the map of India with the word "AGMARK" inscribed vertically and horizontally and a rising Sun on one side and the words "Produce of India" on the other side at its bottom. The mandatory label contains, besides the AGMARK LOGO, the details of the which is affixed to the packages in different ways as specified in the Rules. Commodity/product: Date of packing: Grade designation: etc. , MARK

Promotion of grading and standardization of Agricultural and allied commodities Promotion… • Promotion of grading and standardization of Agricultural and allied commodities was one of the prime activities assigned to the Directorate of Marketing and Inspection at the time of its establishment in the year 1935. • It is in the pursuance of this activity that the Agricultural Produce (Grading and Marking) Act 1937 was enacted as a bare legislation to provide powers to the Central Government to formulate standards and carry out grading and quality control programmes for agricultural and allied commodities.

The Act empowers the Directorate of Marketing and Inspection to: ……… • Fix grade designation indicating the quality of the produce • Define the quality indicated by each grade designation • Specify the grade designation mark to represent particular grade designation • specify the manner in which the article could be packed, sealed and marked and Authorise a person or a body of persons to use the grade designation marks under prescribed condition.

Directorate of Marketing and Inspection. . • Directorate of Marketing and Inspection has formulated grade standards for 193 agricultural, horticultural, livestock, milk and forest products. • The Central Government has authorised this Directorate of Marketing and Inspection to enforce compulsory grading under AGMARK before they are exported from India. • Lots of care is taken to prescribe AGMARK specifications. • The quality of a product is assessed and determined with reference to various factors like area of production, variety, size, shape, weight, colour, moisture, fat contents and other relevant factors between different areas depending upon the products and their uses For instance, Deshi Ghee and Butter may vary in fragrance, taste and certain chemical characteristics due to variations in the inherent qualities in Cows and Buffaloes of different areas.

AGMARK GRADE STANDARDS… • The grade standards are prepared separately for different areas. The grade standards are prepared after thorough laboratory analysis and discussions with Government departments, producers, traders etc. , • These are notified in the Gazette of India. For instance the grade standards of Ghee are notified as "Ghee Grading and Marking Rules". The grade standards notified for different products are known as AGMARK GRADE STANDARDS. They denote the quality parameters to enable quality certification under different grades. For example, Ghee is available in three different grades, (i) Special, (ii) General & (iii) Standards which is indicated in the Agmark label/replica affixed to the container.

Agmark Label/Replica • AGMARK grades are statutory grades expressed through Agmark Label/Replica. • These are framed under the provisions of the Agricultural Produce (Grading and Marking) Act 1937 as amended in 1986 and the General Grading and Marking Rules 1988.

Agmark is now Voluntary… • According to the law it is not compulsory for every trader and manufacturer, to get his produce certified under AGMARK symbol. • Presently it is only a voluntary scheme of the Government. • All those who are interested in following the procedures and in getting their products certified under Agmark are given for a prescribed fee authorised in this way, submit application for grading under AGMARK when his products, eg. , Ghee or edible Oils, are ready for packing. • On receipt of the application, the Agricultural Officer (chemistry) draws two samples from the tank to be graded under AGMARK. • The tank is sealed after the drawl of the samples. One of the samples is in the laboratory and the other is kept in the laboratory. • The grade is determined in the laboratory and the particular Agmark grade labels are issued. • In the presence of the Agricultural Officer (chemistry, ) after removing the seal of the tank, the content is refilled in consumer packs with Agmark • Replica or in small containers and the Agmark labels are affixed in a manner that the packages/bottles/tins cannot be opened without tampering the Agmark Replica/labels.

Agmark Replica • Replica or in small containers and the Agmark labels are affixed in a manner that the packages/bottles/tins cannot be opened without tampering the Agmark Replica/labels and for the convenience of the packers this Directorate has introduced 'REPLICA'. • Agmark symbol is printed either on the cap of the container or on the pouch. • The serial number should invariably be printed by the side of this 'REPLICA'. • The authority to allot these serial numbers lies with the Directorate of Marketing and Inspection only.

Why only Agmarked…. ? • When these Agmarked products are marketed, as a measure of another check, the authorised Officers from D M I purchase these products from the market and send them to the Regional Agmark Laboratories under a code. • An important aspect is that under the system of Grading under Agmark, each and every lot is subjected to testing. As, so much attention is given for maintaining quality in different ways, it can be said with certainty that Agmarked products are pure and free from adulterants with specified quality.

Agmark in Gujarat. . • In Gujarat, there about more than 400 authorised packers grading their products under Agmark. • At present Agmark Ghee, Butter , Mix Fat Spread, various edible vegetable oils, asafetida, Honey, Ground spices, whole Spices Curry Powder Atta, Rava, Besan, are becoming popular among the consumers in Gujarat • If more and more consumers generate demand for convinced of the prospects of increasing their trade, the market places could be flooded with

CONSUMER PROTECTION • As the menace of adulteration in food products is rampant and the tendency of supplying spurious goods is unrelenting, both the pure and impure goods look alike in many cases the methods of combating these evils are inadequate. • The consumer, needs help and support in terms of availability of products of assured quality “Agmark means Quality”

Why Agmark means Quality. . ? • The Socio economic legislations of the government over the years such as Prevention of Food Adulteration Act, the Standards Weights and Measures Act, etc. , were meant to introduce a series of measures to bring about improvements in the grade practices, preparation of the produce for the market, checking adulteration in edible products etc. , • However, the recent enactment of the Consumer Protection Act 1986, is a milestone in the Socio Economic Legislation in the Country. The Consumer Protection Laws are already in existence in the United Kingdom, the United State of America, Australia and New Zealand. • The Act intends to provide simple, speedy and inexpensive redressal to the Consumers' grievances

APGM ACT 1937 AMENDED IN 1986 • The ultimate satisfaction of the consumer being the touchstone of a business, the APGM Act 1937 has been amended in 1986 and the General Grading and Marking Rules 1937 have been replaced and new rules have been notified in 1988 to insert duly protective measures for the consumers.

The salient features of these amendments are…. . Section 4 of the Act discourages unauthorised packages with Agmark designation mark. Persons indulging in such practices are punishable with imprisonment for a term not exceeding six months and fine not exceeding Rs. 5000/-

Section 5 • Section 5 of the Act provides for a term not exceeding three years and fine not exceeding Rs. 5000/- if any person is found to counterfeit any grade designation mark or to have in his possession any dye, plate or other instruments for the purpose of counterfeiting a grade designation mark

Section 5 (A) • If any person sells any Scheduled article which is misgraded under Agmark, it attracts the provisions of Section 5(A) of the Act and is liable for punishment with imprisonment for a term not exceeding six months and fine not exceeding Rs. 5, 000/-

Section 5 (B) The Act confers powers on the Government to exercise its intention by way of declaration by notification in the Official Gazette to the effect that it may be necessary in the public interest or for the protection of the consumers that any scheduled article or class or articles shall be brought under compulsory grading under Agmark in respect of specific area or areas. After the issue of such notification, if any person contravenes the provisions he shall be punishable with imprisonment for a term not exceeding six months and fine not exceeding Rs. 5000/-

IF THERE ARE GRIVENCES OR COMPLINTS against AGMARK PRODUCTS…. • The rules provide for the redressal of the Grievances and the complaints of the consumers of Agmark products. • If the Agmark product purchased is found defective and if the complaint is found genuine on investigation, the purchaser will be entitled free of cost replacement of the product or reimbursement of the cost. • For this purpose, the complaint cells are functioning in the offices of the Deputy Agricultural Marketing Adviser located in New Delhi, Mumbai, Chennai, Kolkata, Hyderabad. . and in other major cities in India

Agmark means Assurance for Quality • It is important to note that AGMARK symbol is a Government certification mark. • The Individual products are sold under different trade brand names and may be popular under such names but If you want to be assured of the purity of the product, you select to buy, you look for AGMARK symbol on the product you purchase

Faith in Agmark means faith in Quality food

Quality food Makes Healthy Life and Healthy people Makes Healthy Nation, it’s Proud for us that we are working with a vision of Healthy Nation

DMIEA Thanks for visit DMI EMPLOYEES’ ASSOCITION c w C meet rajkot 13 th & 14 th SEPT 2012

Prepare and presented by Com. D K BHATT (org. Secretary-W. R. ) DMI EMPLOYEES’ ASSOCITION, Rajkot branch

Thanks for sharing some part of your life with Us DMI EMPLOYEES’ ASSOCITION , rajkot