DLB Day 2 GRP 1 How innovative is

DLB Day 2 GRP 1

How innovative is the training concept and who else is operating in this space? 1. Seed companies – 2. Food processing industries e. g. the breweries substituting existing sorghum varieties with a specific attribute (molting quality) 3. The regulatory agencies – formal registration and monitoring of quality standards. 4. Private sector as a unit or conglomerate

What are the skills need 1. Product design skills (Market oriented catalogues) – for product market positioning. How do you design a “catchy” product profile that attracts investment! You need to know your clientele and within 2 -3 minutes, “he” must be able to be convinced about your product. Pitch boot camp. 2. Compelling market oriented communication skills – as a breeder/alumni team – suppose you meet a potential investor, you must be able to speak about your product “convincingly”.

What are the priority crops? The consideration should be on the neglected varieties or varieties with special these could be: 1. Vegetables – particularly traditional African vegetables 2. Beans 3. Industrial Cassava 4. Tomatoes 5. Soybeans 6. Sorghum

What are the Critical components of excellent varieties’ promotion 1. Benefits (economic, environmental and social). Yield – is a good component but we must move beyond yield since it does not provide immediate evidence based critical component. 2. Data sheet – quality attributes, 3. Samples – display samples (seeing is believing)