Diving into mobile Mobile phone and tablet products

Diving into mobile Mobile phone and tablet products of dailies and weeklies Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism jennerm@missouri. edu University of Missouri School of Journalism

Overview • Two phone surveys of publishers completed last year • 310 daily publishers — 78 percent response rate • 400 weekly publishers — 85 percent response University of Missouri School of Journalism

Mobile phone products Mobile app activity correlates with newspaper size • 62% of dailies 62% with a circulation of 25 K or more have a mobile phone app University of Missouri 38% Missouri School of Journalism

Mobile phone products Mobile app activity correlates with newspaper size • 21% of dailies with a circulation of 25 K or below 21% have a mobile phone app University of Missouri 79% Missouri School of Journalism

Phone app plans • In the coming 12 months, 59% of daily newspapers that don’t offer mobile phone app plan to offer one • 35% of those newspapers plan to charge University of Missouri School of Journalism

Phone apps: Weeklies • 7% of weeklies offer phone apps • 28% plan one in the coming year 7% • 37% of those plan to charge University of Missouri 93% Missouri School of Journalism

Tablet apps/sites Four out of 10 larger dailies offer a tablet product • 39% of dailies with a circulation 61% of 25 K or more have a tablet product University of Missouri 39% Missouri School of Journalism

Tablet apps/sites • In the next 12 months, 48% of daily newspapers that don’t offer a tablet app plan to offer one • 45% of those newspapers plan to charge for it University of Missouri School of Journalism

Tablet apps/sites One in 10 smaller dailies offer tablet products • 9% of dailies with a circulation below 25 K offer a 91% tablet product University of Missouri 9% Missouri School of Journalism

Print/digital revenue Today: Portion of total revenue from print University of Missouri School of Journalism

Print/digital revenue In 3 years: Portion of revenue from print University of Missouri School of Journalism

Print/digital revenue Today: Portion of revenue from digital University of Missouri School of Journalism

Print/digital revenue In 3 years: Portion of revenue from digital University of Missouri School of Journalism

Paid content models Smaller papers adapting more quickly • 46% of dailies under 25, 000 54% circulation are charging for some online content University of Missouri 46% Missouri School of Journalism

Paid content models Smaller papers adapting more quickly • 24% of dailies larger than 25, 000 circulation are 76% charging for some content online University of Missouri 24% Missouri School of Journalism

Plans to charge We have no plans to charge We may begin charging at some point We plan to charge in the next 12 months 0 University of Missouri 20 40 60 Missouri School of Journalism

Please visit www. RJIonline. org Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism jennerm@missouri. edu Ken Fleming, Ph. D. Associate Director of Research Reynolds Journalism Institute flemingk@missouri. edu University of Missouri School of Journalism