District 1070 5 Year Strategy The Plan Following
- Slides: 6
District 1070 5 Year Strategy
The Plan • Following extensive research with Clubs around the world, Rotary International adopted a new Vision Statement in June 2017; this was followed by the adoption of a new Strategic Plan in June 2018 based on this Statement. The preparation of the District Strategic Plan is based on the Rotary International model and mirrors the format and goals contained therein, with the purpose of continuity of vision from year to year • The purpose of this presentation is to provide a visual high level plan of what the District would like to achieve in the next 5 years • It is critical that the District to buys into this plan but also the clubs and their members. Without club support it won’t happen. Club input is critical for this plan to work • Therefore the plan, whilst being challenging, has to be realistic too • Remember, this is not District telling clubs what to do, it is District inviting clubs on what will be a new and exciting journey that they can be a part of in their own way. It will need to become part of their thinking when planning their service projects and other activities and not an add-on or afterthought • This plan does not say how to execute the plan, that is for clubs and district to decide
Increase Our Impact Action Today 2020 -2021 -2022 -2023 -2024 -2025 Comments Polio How many clubs currently give to Polio? How many give the target Increase the number of clubs giving something by 50%. Increase the number of clubs giving target by 50% Increase the number of clubs giving by a further 50%. Increase the number of clubs giving target by a further 50% Achieve a district average of $55 per member 100% of clubs giving something. 75% of clubs giving target or, if 75% already achieved then 100% of clubs giving target Achieve a district average of $55+ per member 100% of clubs giving target or more Achieve zero cases by 2025 Visibility Few projects really push Rotary 75% of all projects push Rotary Use the youth competitions to raise awareness 100% of all projects push Rotary Use of social media, online new letters e. g. Aboutmyarea. co. uk, press, banners, feathers, leaflets RCC 43 clubs proficient in the use of RCC 51 clubs proficient in the use of RCC New members to be introduced to “My Rotary” 59 clubs proficient in the use of RCC New members to be introduced to “My Rotary” 67+ clubs proficient in the use of RCC All new members to be introduced to “My Rotary” 75+ clubs proficient in the use of RCC 100% of clubs proficient in the use of RCC Provide training where required Grow Rotary Membership population ratio 1: 872 3 new clubs by end of 2020 One new club in each area = 9 new clubs Focus on cause based clubs One new club in each area = 9 new clubs Include cause based clubs One new club in each area = 9 new clubs Increase membership population ratio to 1: 600 (1, 000 new members, 40 new clubs) Engage / Connect Engagement with local authorities to identify community needs Engage with CEOs of 6 additional local authorities – identify projects of relevance – use Rotary connections – open opportunities Engage with CEOs of 6 additional local authorities – identify projects of relevance – use Rotary connections – open opportunities Increase connections with local businesses and government Communicate Patchy inconsistent Rotary profile across District Establish connections with local media + TV + radio Establish concerted social media presence at district and club level Constant and consistent District general and social media presence. Increase clubs profiles in general and social media Constant and consistent District and clubs general and social media presence. Need to be able to measure the impact of this – what, how, when it became effective,
Expand Our Reach Action Today 2020 -2021 -2022 -2023 -2024 -2025 Comments Volunteers Do not know who volunteers outside of Rotary are in District and around club locations Agree punchy consistent message Invite participation through social media – Join Rotary not clubs Review and amend message as necessary Consistent and repeated messaging across all media formats – set target? 750 K NHS volunteers – Rotarians but don’t know it yet – need to proactively “go get em”! Could be in line with the “Grow Rotary” strategy Links Not enough clubs have links with Rotaract, Interact, Alumni Establish contact with NCS in all areas Increase connection with schools by clubs – adopt a school Formation of 3 new Rotaract clubs (with NCS and Alumni) Formation of 3 new Interact clubs Connect with volunteers – proactively Formation of 3 new Rotaract clubs (with NCS and Alumni) Formation of 3 new Interact clubs Have a minimum of one Rotaract club in each town Engage with NCS, Schools, keep contact with Alumni Promote Youth projects and competitions Need to be proactive in all of this Advertise Advertising is at club level and is intermittent and inconsistent Allocate funds at district level to promote Rotary through social media - trial Prepare and agree a District adverting strategy and budget Review, prepare and agree a District adverting strategy and budget Encourage clubs to follow district lead and influence district strategy Need to be able to tangibly measure effectiveness of paying to promote Rotary – how to measure increase of Rotary awareness – what contacts have been made Other Groups Currently little or no contact with other voluntary organisations Connect with other voluntary groups e. g. Lions and establish potential ways of working together Cascade this higher level of contact / engagement to clubs to engage with those clubs in their own areas Review momentum and effectiveness of engagement Clubs to look at “focus / causes of the day” Do something similar to what Rotaract is doing with NCS Employers Engage with two employers in each area Environment 50%+ of clubs have an environment officer 100% of clubs have an environment officer Challenge clubs to set measurable targets to reduce carbon footprint e. g. Plant trees, re-wild meadows, reduce plastic use Engage with two employers in each area Engage with employers (employing over 100) in each area – social responsibility, corporate membership Set up clubs with their cause being the environment District wide environment project that clubs could participate in?
Enhance Participant Engagement Action Today Member Satisfaction 2020 -2021 -2022 -2023 Encourage clubs to have positive mentors - mentor training? Measure membership satisfaction through “health checks”, satisfaction surveys Reduction in loss of members not gone to higher service Measure membership satisfaction through “health checks”, satisfaction surveys Net gain in membership including new clubs. Continued monitoring of health of clubs – AGs to be more engaged with this aspect of membership retention 2023 -2024 The “value” of Rotary isn’t explained. What Rotary gives to Rotarians Controlling the cost of Rotary Use of modern technology 50% of district meetings to be online Encourage clubs to do the same Controlling the cost of Rotary 90% of district meetings to be held online Controlling the cost of Rotary District & Clubs Currently there is a disconnect between district and some clubs Promote District + Club = Team Improve quality of speakers at district and club – global opportunity Increase interaction between districts and clubs in all avenues Innovate communications Increase interaction between districts and clubs in all avenues Learn Skills Presentation skills are inconsistent Identify skills people can learn from Rotary – promote Instruct and develop leadership and presentation skills in District/Club officers Create video courses from RI Learning centre content – promote Instruct and develop leadership and presentation skills in District/Club officers Instruct and develop leadership skills in District/Club officers All leaders to have presentation skills training Citation Controlling the cost of Rotary 30+ clubs awarded Citation Reduce cost of Rotary but highlight the “Value” of Rotary and the opportunities available Engaging high quality speakers at online meetings including non Rotarians and community and business leaders Design and operate leadership development and training programmes and opportunities. Place needs, expectations and growth of our members and other participants at the centre of all we do 24 clubs in District achieved Citation Comments Ensure satisfaction and long term membership Proactively target net gain in membership across all years with new club formation Cost Member Growth 2024 -2025 Across whole 5 year strategy 40+ clubs awarded Citation 50+ clubs awarded Citation 60+ clubs awarded Citation 70+ clubs awarded Citation 2020 -2021 could be a difficult year for this.
Increase Ability to Adapt Action Today 2020 -2021 -2022 -2023 Technology Limited use until Covid-19 50% of district meetings on line Online participation at all face to face meetings both at District and Club 90% of district meetings online. Remaining meetings have online participation at all face to face meetings both at District and Club Ideas Young District 2024 -2025 A lot of the district team have “significant experience” Comments Encourage district team and clubs to maximise use of technology Engage new and younger members to give ideas for a newer Rotary Clubs to develop 5 year strategic plans to give them direction and continuity Appoint younger members to senior positions in district – Increase district diversity Flexibility People of Action 2023 -2024 Bring in new blood / ideas to the district team – some who are relatively new to Rotary – Increase district diversity 50% district team under 55 Review format, membership and content of all district teams / meetings Increase ability to adapt to a changing world and technology – the way district operates needs to be more vibrant, lively and dynamic – make it like a new club People of Action Increase profile to wider world Use of technology