Distribution The Importance of Transparency Jill Connell General

Distribution The Importance of Transparency Jill Connell General Manager, Client Services Copyright Agency Limited February 2005

CAL • About CAL • CAL’s distribution approach • Transparency – What is it – Why – How • Summary

About CAL • Based in Australia • Member owned • Direct Membership – 5, 228 author members – 2, 742 publisher members • Representation – 23, 082 copyright owners – Worldwide reciprocal agreements

About CAL • Total revenue approximately € 43. 3 m • 84. 6% of revenue for return to members • 6. 2 million records processed for 03/04 • 80 staff

CAL – connecting creators and consumers CAL Processes People Members Clients Policies Flow of information, service & funds The Community Systems Flow of data, information, service & funds

CAL’s distribution approach • License agreement • Survey sample • Data used as basis for invoicing licensees • Distribution determines equitable payment • Accessible service to CAL members

Top Level Schematic of CAL’s Operations Members Ongoing service to members Recruit members Negotiate agreements Allocate funds surveys Input data Invoice & receive funds Claim notification sent Process returned claims. Pay funds Enabled by policies, process design, IT systems and people. Ongoing service to clients Clients

Transparency – what is it? The member’s perspective: • Understanding and trusting the process • Confidence they are receiving fair and equitable payment for use of their works • Confidence the process is effective and more efficient than alternatives • Confidence their interests are represented

Transparency – what is it? The licensee perspective: - • Confidence they can use the works • Understanding and trusting the process • Trusting their cost is reliably calculated

Transparency - why? • CAL is a member owned organisation – CAL exists to serve its members – CAL needs its members support to achieve agreed outcomes • Supports integrity in distribution services • Helps to balance the interests of licensees and members • Helps to builds trust and respect – helps CAL’s service to become preferred vs alternatives – enables CAL to represent more works and users, and therefore to return more funds to members. – fundamental to CAL’s ability to influence the copyright agenda

Transparency - how? – Education re copyright, CAL & CAL’s process – Communication – • timely • Relevant, meaningful, understandable • accessible (eg helpful response to queries) – Plain - English – Accessible, helpful service

Transparency - how Transparency is based on effective integration of: -- – appropriate policies – robust processes and systems – effective communication – dedication to serving our members – and a culture of integrity CAL People Processes Policies Systems

Transparency – how? • Policies – Clear “rules” to meet regulatory mandates – Clear “rules” to ensure integrity – Complaint and dispute resolution processes CAL People Processes Policies Systems

Transparency – how? • Processes: – Flow of activities – Separate survey company – Separation of information input and allocation of funds CAL – Checks and balances People Processes Policies Systems

Transparency – how? • Systems – CAL uses our Copyright Management System (CMS) CAL People Processes Policies Systems

Transparency – how? • People: – Appropriate competencies – Performance guidelines and reviews – Shared passion to serving CAL’s members – Culture valuing integrity CAL People Processes Policies Systems

Transparency – how? Communication of: – policies and processes – outcomes eg • • amounts distributed revenue source work types trust fund balance – Searches and access to information – complaint & dispute resolution processes CAL People Processes Policies Systems

Transparency – how? • Communications through: • • • seminars conferences industry groups consultation forums Website Publications eg – – annual report newsletters information sheets meetings / phone calls / letters

n o i t ion a m but r o ri f n I st i D

L A C ns e o i m t So lica b u P

Transparency – how?

Information Sheets

Summary Providing service to CAL members through: – Clear policies – Robust processes (with checks) – Copyright management system – Appropriate competencies – Culture dedicated to serving CAL members – Culture valuing integrity – Relevant and timely communication

CAL - connecting creators & consumers CAL Processes People Clients Members Policies Flow of information, service & funds The Community Systems Flow of data, information, service & funds

Thank you