Distribution or Place Negotiation Information Physical Promotion distribution
Distribution or Place ����������
������� • Negotiation • Information • Physical • Promotion distribution • Contact • Financial • Risk taking • Matching
ชองทางการจดจำหนายของธรกจ สาหกรรม ������� Manufacturer /อต ��� ��� Industrial User ������� �� � ��� Industrial distributor Industrial User ������� �������� Manufacturer Industrial User Manufacturer’s representativer �������������� �������� �� ��� Manufacturer’s representativer Industrial distributor Industrial User
������� (Producer) �������� (Wholesalers) � (Suppliers) Distributors ������� (Retails) ������ (Customer)
������� • Order processing • Warehousing • Inventory management • Transportation
Order processing
Warehousing
Distribution center
Transportation
������ • Specialty stores • Department stores • Supermarket • Convenience stores • Super stores
Specialty stores
Department stores
Supermarket
Convenience stores
Super stores
������� • Discount stores • Off-price Retailers
����� • Chain stores • Franchise
������ �� • Manufactures Owned Wholesaling • Independent Wholesaling • Retailer Owned Wholesaling
������ • Merchant wholesalers • Broker and agent • Dealer / Distributor
Wholesalers • Full -Function Wholesalers – General Merchandise Wholesaler – Single line Wholesalers – Specialty Wholesalers
• Limited - Function Wholesalers – Cash and Carry Wholesaler – Drop shipper or Desk Jobber – Wagon or Truck Wholesaler
Agent Middlemen • Selling Agents • Manufacturer Agents • Broker Dealer / Distributor
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