Distribution in the Fashion Industry Fashion Marketing Place

Distribution in the Fashion Industry Fashion Marketing

Place l Place, or distribution channel, is the method for making your product available to the consumer.

Functions of the Distribution Channel l Information: gathering and distributing marketing research l Promotion: developing and communicating offers l Contact: communicating with prospective buyers l Matching: fitting the offer to the buyer's needs

Functions of the Distribution Channel l Negotiation: reaching agreement on price and terms l Physical distribution: transporting and storing the goods l Financing: getting and using funds to cover the costs of channel work l Risk taking: assuming the risks the channel work.

Selling a Dress l Place is simply where your consumers buy your dress. You can also call it distribution. l There are many ways to distribute your dress.

Distribution Options l Retail l Online l In Person l In Home

Distribution Strategies l Exclusive: only one distribution point in a given market l Selective: only a few distribution points in a given market l Mass: many distribution points in a given market

How Fashion Gets There l Distribution Channels ¡ Direct l Manufacturer-Consumer ¡ Indirect Manufacturer-Wholesalers-Retailers-Consumer l Manufacturer-Wholesalers-Agents-Retailers. Consumer l