Distracted Driving https www youtube comwatch vc 5
Distracted Driving https: //www. youtube. com/watch? v=c 5 d-RDiw. EXM
Leveraging Vehicle Based Safety Technology to Curb Distracted Driving Frank J. Cruice, CSP, CRSP, CHCM Sr. Dir. – Corp. Safety/Security Thomas E. Pollard, CTP, CDS, CDT Director Fleet Safety
Perdue’s Private Fleet Ø 680 Power Units, 70 Straight Trucks , 1900 Trailers Ø 650 drivers Ø 615 Non-Commercial vehicles, ØVMT, 37 MM Commercial / 11 MM Non-Commercial. Our entire commercial fleet has “Vehicle Based Video Technology”. We also strategically use a host of other vehicle based safety technology. Videos for PPTEWT 21067 ACC. dce
Distracted Driving
ELIMATION Hierarchy of Controls of Distracted Driving • Fleet Utilization – Increase payload – Equipment specification – State Legislating Agencies
SUBSTITUTION • Mobile Device Cradles / Docking Stations • Intervention for repeated offenders You’ll Need to Plug-in Your Smartphone To Start the Truck Videos for PPT168728 Cell Ph. dce Hierarchy of Controls of Distracted Driving
Engineering Controls – Speed Governance / Speed Limiting • Short haul fleet = 58 MPH • Over the road fleet = 62 MPH – Vehicle Stability Controls • Roll stability truck and trailer – Auto-Shift • Hands on wheel • Less cognitive process • Less fatigue Hierarchy of Controls of Distracted Driving
Engineering Controls • Low Center of Gravity • Vehicle visibility & lighting Hierarchy of Controls of Distracted Driving
Engineering Controls • Collision Avoidance Hierarchy of Controls of Distracted Driving Videos for PPTFDW 80375 FWD. dce Videos for PPTESM 90181 FWD Glare. dce – (FWD Radar; Lane Departure & Blindside) • Alert for slower or stopped vehicles ahead • See through fog and alert to vehicles ahead • See and alert for unintentional lane drift / departure Videos for PPTFDA 78734 Lane Depart. dce
ADMINSTRATIVE CONTROLS • • • Coach the Driver via Event (ERDs) Training on Distracted Driving Driver Meetings Media Releases/Newsletters Policies & SOPs to include driver accountabilities Cornering Policy – 10 MPH Below the Advanced Warning 35 MPH 50 - 37 MPH Hierarchy of Controls of Distracted Driving
PPE • Proximity Controls – Less or no “Reaching”. • Seat Belts – Creating the “Visual Standard” – Seat Belt Chimes • Blue Tooth Technology – Hands Free noise cancelling • Active intervention – Adaptive cruise control – Active visual and audible alerts Videos for PPTFDF 03695 Active FWD. dce • Fatigue reducing seats – Lumbar and side support • Protect Driver and Company – Frivolous actions Videos for PPTEZF 18314 ACC Intersect. dce Videos for PPTEWT 21067 ACC. dce Hierarchy of Controls of Distracted Driving
Vehicle Based Behavioral Safety Vehicle Mounted Safety Technology
Distracted Driving Vehicle Based Safety Systems • Know what you want to achieve…… – Driver Behavior management? – Maintain compliance with changing rules & regs? – Reduce accidents and risk exposure to litigation? – Action based improvement required by insurance? – Reduce the cost of accidents? – Driver acceptance to add technology
Does it give you the data you need? Total Distractive Activity 2014 - 2016 458, 46% Near Collision From a Distracting Event by Year Distraction by Type and Year Uneventful Coachable 120 100 80 60 40 20 0 Cell Phone Food Drink Other Near Collision 542, 54% 25 20 15 10 5 0 Near Collision 2014 20 15 68 2015 44 38 105 2016 48 42 78 2014 10 2015 20 2016 7 Action Items ü Increase accountability for Cell Phone (24%) ü Focus on drivers who repeat behaviors (13%) ü Near Collision IRB Review (required)
Does it Bring Value? 2 35 6 9 5 7 27 8 23 0 17 73 8 14 15 26 33 59 6 52 21 16 17 48 25 20 56 8 83 62 74 59 61 49 50 76 90 85 100 81 Avg. Miles 37 MM 12 4 150 98 200 Avg. # PWR Units 650 20 0 21 22 1 250 3 24 3 25 8 28 28 3 28 29 300 Size of Commercial Fleet 8 3 30 4 31 7 33 33 400 Total Highway Cases by Class, 350 Commercial vs. , Non-Commercial Highway Crashes 0 Total Cases Commercial FY 09 FY 10 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16 F 339 304 352 336 283 285 317 277 1 258 243 293 288 221 233 200 218
Does it make sense? Crashes Arising From Distracted Driving 10 Year Trend (CMV) 35 30 25 20 15 10 5 0 Percent of Total Crashes Attributed to Distracted Behavior (CMV) 70% 60% 50% 40% 30% 20% 10% 0% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Frequency 30 17 30 19 11 5 6 4 3 3 Chargeable Highway Commercial Chargeable Highway Non. Commercial 8 20 25 30 36 25 31 29 80 70 Total Highway Cases by Class, 60 Commercial vs, Non-Commercial)50 40 30 20 10 0 50 2009 2010 2011 2012 2013 2014 2015 2016 Percent 60% 66% 35% 20% 17% 13% 12% 15% FY 09 72 50 FY 10 37 29 FY 11 38 31 FY 12 32 25 FY 13 48 36 FY 14 38 30 FY 15 30 25 FY 16 25 20 FY 17 11 8 22 8 7 7 12 8 5 5 3
Does it reduce management time? üIn Cab Camera üSpeed limiters üRoll Stability üLower Center of Gravity Single Vehicle “Roll Over” reduction. Total Rollover - 88 (FY 07 – FY 16) 16 10 7 16 2 FY 15 FY 13 3 FY 12 FY 11 FY 10 FY 09 FY 08 FY FY 07 4 7 14 12 11 FY 16
Does it reduce risk exposure? Over the Road Trucks Approx, 225 Began Rollout 2010 with out 2011 Models. 35 30 Crash Frequency 30 Fleet completion about 95% 26 Axis Title ERA 95293. dce BSWS & LDWS FWD Radar LDWS 25 21 18 20 13 15 11 11 10 5 0 Merge / Sideswipe Same Dir. (Any, preventable or 4 5 2 2 1 11 2010 2011 2012 0 2013 21 30 26 11 22 2 3 1 2014 2015 18 13 4 201 19 11
Truck Mounted Event Recorder Continuous Improvement
The Journey to a New Beginning In 2008 we needed an intervention crashes of large trucks at one of our locations. That need has led us on a journey of continuous improvement of driver behavior. One part of our strategy was the use of video. What we found is, “Video motivates and drives change”. Seeing the actions of motorists leads to self improvement. Senior management to the front line supervisor now have believable data to better manage drivers and vehicles. Seeing is Believing…
Driver Acceptance ü Driver acceptance is critical. ü Management engagement / ownership is critical Managers and Drivers will understand if you; § § § § Show Why Show it is current with today’s technologies Show that upper management is committed to the process Show that it is part of your overall strategy Show it will build accountability from management to driver Explain how it works When you see behavior; § How you react will determine how your drivers respond § Show that the process adds value
Manager Acceptance Coaching & Intervention will influence driver improvement. Coaching / Consequences, change behavior. §Management workload decreases as behaviors change. §Accident case management time decreases drastically. “Threshold of Enforcement” 37 Cameras, about 50 Drivers
Adding Value to your, “Case Management Process” Process Vehicle Mounted Camera Process Eliminate the guess work. Previously we spent over 80% of our energy reaching agreement on what happened, and less than 20% on preventing re-occurrence. Now we see what happened and we get closure very quickly. Now we spend most all of our time on preventing re-occurrence. Create a level platform: By paralleling the “Truck Camera ” process with Defensive Driving education, education we eliminate the barrier between the Transportation Supervisor and driver. Coach, using defensive driving strategies Coaches and drivers now use the common language of DDC. Coaches and drivers alike learn by engaging in the process.
Lessons Learned No matter what technology you choose consider the following; Train managers so they deliver effective coaching. (Annual Refresher). (Coach to Defensive Driving) Don’t get stale (revitalize) Add to your deliverables and find continuous ways to improve. Check and keep process integrity. Seek “Continuous Improvement” on deliverables. Every couple years compare the process and service. Networking with industry. (NPTC, ATA, ASSE, MATS, Etc. ) Create “Visual Standards” to associates and motoring public alike. Use the PIP (Performance or Driver Improvement Process) to improve driver behavior. Avoid the negative impact of “Discipline” Focus “Behavioral Management” on “Repeated Behaviors”
Questions, , , &@$&@$Q@&^ Thank you for your time.
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