Dissemination in Science ELI Perspective Irina Ghinet ELINP

Dissemination in Science – ELI Perspective Irina Ghinet – ELI-NP Romania This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220

The European Cluster of Advanced Laser Light Sources About ELI-NP § ELI will be an international Laser research infrastructure pursuing unique Science and research applications for international users. • ELI will be implemented as a distributed research infrastructure based on 3 specialised and complementary facilities located in Romania, the Czech Republic and Hungary § ELI-NP is located in Magurele (near Bucharest) § ELI-NP is a complex facility which will host two machines of high performances: - A very high intensity laser system consisting of two 10 PW lasers - A very intense brilliant γ beam This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany 2

The European Cluster of Advanced Laser Light Sources ELI Timeline § The Implementation Phase of the first three pillars, proceeding in parallel in Romania, the Czech Republic and Hungary started in 2011 and is expected to be completed in 2017. § ELI's Operation Phase is expected to start in 2018. • The three pillars will be operated and governed by a newly established European Research Infrastructure Consortium, ERIC, composed of interested member countries. • ELI will operate as an international laser user facility, open to access by an international user community. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany 3

4 The European Cluster of Advanced Laser Light Sources Why Public Dissemination of Science Matters? * Thank your funders Inspire critical thinking Stem the flow of bad information *David M. Eagleman, Journal of Neuroscience, 24 July 2013 This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany

5 The European Cluster of Advanced Laser Light Sources Why Public Dissemination of Science Matters? Inform public policy This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 Clarify what science is and is not Share the raw beauty of the scientific pursuit «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany

6 The European Cluster of Advanced Laser Light Sources PUBLIC DISSEMINATION IN SCIENCE Different audiences to engage: government, the international scientific community, the industry, the ELI community The media and influencers are crucial intermediaries in reaching all audiences Different key messages Different communication channels Developing specific messaging Dissemination is sharing information to the right people, at the right time and engaging people in your activities. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany

The European Cluster of Advanced Laser Light Sources Dissemination Goals and Project Goals Dissemination activities are useful and effective when they are articulated, from the outset, in a communication strategy, to the objectives of the project so that they ultimately become communication goals. They should be implemented within the strategy and communication plan through specific tools. So, the purpose of dissemination is to support and facilitate the achievement of the project objectives. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential. Graham of Advanced Laser. European Lights» workshop Appleby, XFEL, 21/09/2017 User Access at Advanced Laser Light Sources, ELI-Beamlines, Dolní Břežany Sitges, 14 -15/11/2017 7

The European Cluster of Advanced Laser Light Sources Audiences and Drivers in dissemination to ELI* Governments and policy-makers: Scientific excellence, Economic and social impact, Return on investment, Job creation National and international scientifc community: Influence on global scientifc agenda, Peer recognition, Funding, Belonging to a network of shared interests Media and infuencers: Frontier science, Cutting-edge technology, Public interest, Authoritative source Local community: Economic benefit Tourism General Public: Curiosity Impact Wonder Knowledge for empowerment Industry: Innovation, Knowledge transfer, Recruitment, Job creation, Return on investment Collaboration This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany 8

The European Cluster of Advanced Laser Light Sources What are the tools. . . ? Organization of Events / Conferences, workshops, seminars on a set theme Organization of Q & A press meetings Media Relations – articles, TV appearances (according to a media plan) Monthly monitoring of occurrences (with negative tone, neutral, positive) Press releases especially during the ELI-NP events, incorporating the agenda of ELI events into the communication agenda (as milestones) Multichannel social media campaigns (Facebook, Linked. In…) Video (on an editorial plan) Content for the site (with an editorial plan) This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential. Graham of Advanced Laser Lights» workshop Appleby, European XFEL, 21/09/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany Sitges, Light 14 -15/11/2017 9

The European Cluster of Advanced Laser Light Sources Goal: Technolgy Transfer. What drivers? Governments and policy-makers: Scientific excellence, Economic and social impact, Return on investment, Job creation National and international scientifc community: Influence on global scientifc agenda, Peer recognition, Funding, Belonging to a network of shared interests Media and infuencers: Frontier science, Cutting-edge technology, Public interest, Authoritative source Local community: Economic benefit Tourism General Public: Curiosity Impact Wonder Knowledge for empowerment Industry: Innovation, Knowledge transfer, Technology Transfer, Recruitment, Job creation, Return on investment, Collaboration This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany 10

The European Cluster of Advanced Laser Light Sources 11 Obstacles in the RIs – Industry collaboration THE RIs perspective (1): 1. „Companies are not familiar with the research steps, the timescale of research activities and the related costs”; 2. „The timescale of a research project implemented with companies funded by public funds is not adapted to the needs of the companies (project evaluation period and duration of contract negociation are too long and companies lose their interest in participation in such collaboration”; 3. Researchers are not familiar with the evaluation of production costs, feasability studies and other financial related aspects which are crucial when it comes to technological transfer. *The result of questionaires into the RI 2 Integrate Project that aims to improve the framework conditions for innovation that exploit the economic development potential and to better the integration of the operation of the EU’s excellent R&D Infrastructure investment projects. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany

12 The European Cluster of Advanced Laser Light Sources Obstacles – The RI perspectives*: THE RIs perspective (2): 4. Companies are generally interested in obtaining a solution which only needs to be implemented into their production, while up-scaling it is not always obvious and requires additional research and funding 5. Low interest of the national SMEs* (large companies not interested at all) to develop novel innovative products in cooperation with research entities or for technological transfer *small-medium sized companies This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany

The European Cluster of Advanced Laser Light Sources Obstacles in the RIs – Industry collaboration The Industry perspective: 1. Time and financing (time to long to enter to the market and funding not enough); 2. Potential doubtful quality; 3. High costs, including for services; 4. Long duration of research activities; 5. Skilled personnel too dificult to find; 6. Not enough developed competencies in the industry; This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany 13

The European Cluster of Advanced Laser Light Sources 14 Obstacles in the RIs – Industry collaboration The Intermediares and NGO’s perspective: 1. 2. 3. 4. 5. 6. 7. 8. Bureaucracy Unpredictable funding Low institutional collaboration; Low flexibility including in communication Reluctance to more open collaboration; Frequent changes in procedures; More anf more complicated access to funding; Some national research funding schemes not equally available for NGOs; This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany

The European Cluster of Advanced Laser Light Sources 15 Obstacles in the RIs – Industry collaboration Some conclusions… 1. Weak political and administrative management: bureaucracy, frequent changes in procedures, unpredictable funding in time, continuity and volume, slow institutional collaboration, unadequated funding shemes for customer needs; This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany

The European Cluster of Advanced Laser Light Sources Solutions? RIs could be more pro active in valorization of their knowledge capital and their research results and more involved in their relation with society and particular with industry and regional development. Research should implement many steps to come closer to industry but this is not possible if the political decision makers are not aware that without: – high quality and skilled human resources, – an adequate, predictable public funding in time, continuity and volume, – adequate instruments as for instance pilot lines for small scale production, – a professional management trained in high competition environment – a real effective and fruitful colaboration research - industry-society – A BETTER COMMUNICATION OF MORE APPROPRIATE KEY MESSAGES This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany 16

The European Cluster of Advanced Laser Light Sources 17 Communication could be a key! The Ris could be: 1. more proactive towards valorization of their knowledge capital and of the results of their research – and 2. more involved in their relation with society in particular with industry and in the regional development This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany

18 The European Cluster of Advanced Laser Light Sources Major Themes ELI-NP in the media Temporal placement of the project by informing the public about its phases Recruitment Excellence in science Project of major national importance Technological transfer International visibility The applicability of experiments in the life sciences (medicine) The use of the project to increase the viyivity and the poitives of politicians (prime minister, party president, principesa Maria) Conclusion: Excellent media coverage ELI-NP is friendly to the press Great expectations from the project This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany

19 The European Cluster of Advanced Laser Light Sources Highlihts of ELI-NP in the media ELI-NP Project Director: The Maggler's most powerful laser in the world is almost complete. In April tests begin, which will last for two years (April 2017) How did ELI-NP recruit experts for the Magurelebased laser project? Exclusive interview with Nicolae Zamfir (May 2017) ELI-NP, Science at Extreme Performance - Interview with Alexandru Boianu (June 2017) The Magurele cluster speeds up the business around ELI-NP November 2016 Why ELI - NP could be the "Experiment to Change Romania" April 2016 ELI-NP project in Magurele - central element of Romania's pavilion at Expo Astana 2017 Bogdan Diaconescu, researcher at ELI - NP, the most powerful laser in the world: "We have the desire to overcome cancers" Magurele - Romania: thousands of applications for 200 researcher positions. Land of light without paved roads The project in Romania that gathers "brains" from around the world. Target: Nobel Prize Visiting the most powerful laser in the world Keys from Magurele for the gates of the Universe Princess Maria at the Institute of Physics and Nuclear Engineering Tudose: We are preparing to develop the Laser Valley area with the Magurele laser. It will be a mini-city, the investment will be around 15 billion Euros This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 The laser from Magurele or how we will become the NUCLEAR WASTE GROWTH of the world in 2017 The stream is out of reach! Local people in Magurele started stealing the laser «Innovation Potential of Advanced Laser Lights» workshop Graham Appleby, European XFEL, 21/09/2017 Sitges, Light 14 -15/11/2017 User Access at Advanced Laser Sources, ELI-Beamlines, Dolní Břežany

The European Cluster of Advanced Laser Light Sources Communication can be a key that must and should be used to achieve ELI objectives by thinking and creating the right key messages that reach the good audience before they are disseminated in the public space. The process of finding the right key messages is also a way to find solutions Once defined, the key messages can be multiplied on different channels This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220 «Innovation Potential. Graham of Advanced Laser. European Lights» workshop Appleby, XFEL, 21/09/2017 Sitges, 14 -15/11/2017 User Access at Advanced Laser Light Sources, ELI-Beamlines, Dolní Břežany 20

Thank you for your attention! This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 654220