Disrupting the IP Telephony Market Market Background Creative

Disrupting the IP Telephony Market

Market Background Creative Innovation – Customer Satisfaction – Continual Quality Improvement 2

The Opportunity Voice over IP and Unified Communications are forces that will cause most companies to upgrade/update their existing telephony systems Creative Innovation – Customer Satisfaction – Continual Quality Improvement 3

Open Source Disrupts Proprietary Alternatives Creative Innovation – Customer Satisfaction – Continual Quality Improvement 4

Open Source ‘defacto’ standards Function/Application Open Source Solution Operating System Linux Web Server Apache Browser Firefox Telephony/Communications Asterisk Database My. SQL Customer Relationship Management Sugar. CRM Backup Zmanda Productivity Suite Open Office Collaboration Suite Zimbra Creative Innovation – Customer Satisfaction – Continual Quality Improvement 5

Open Source Adoption Trends France Britian Implementing or Expanding Canada Piloting or Considering Decreasing Not Interested United States Germany 0 20 40 60 80 100 Source: Forrester Research 2/2009 Creative Innovation – Customer Satisfaction – Continual Quality Improvement 6

Telephony is becoming IP Telephony Creative Innovation – Customer Satisfaction – Continual Quality Improvement 7

IP Telephony Adoption § Leading analysts predict Vo. IP adoption among US businesses will continue to increase rapidly over the next few years, reaching 79% by 2013, compared to 42% at the end of 2009. § IP PBX market will reach $7. 9 B by 2010 2 § Growth in IP Telephony (IPT) systems dominates PBX market segment 3 • 19% CAGR 2. Gartner Group 3. TEQConsult Group Creative Innovation – Customer Satisfaction – Continual Quality Improvement 8

SMB Industry Trends Creative Innovation – Customer Satisfaction – Continual Quality Improvement 9

Open Source Vo. IP Adoption is Growing Creative Innovation – Customer Satisfaction – Continual Quality Improvement 10

PBX & KTS Market Share Source: Eastern Management Source: Eastern. Group Management Group Creative Innovation – Customer Satisfaction – Continual Quality Improvement 11

Asterisk marketshare 88%! Source: Eastern Management Group Creative Innovation – Customer Satisfaction – Continual Quality Improvement 12

2008 Largest Suppliers End Points Nortel 2, 632, 145 Asterisk (Digium) 2, 512, 179 Cisco 1, 990, 255 Avaya 1, 752, 885 Mitel 1, 228, 887 NEC 1, 222, 578 2008 New PBX End Points Source: Eastern Management Group Creative Innovation – Customer Satisfaction – Continual Quality Improvement 13

Asterisk Project Overview Creative Innovation – Customer Satisfaction – Continual Quality Improvement 14

Q: What is Asterisk? A: The world’s most popular open source tool kit from which telephony/communications applications can be constructed Creative Innovation – Customer Satisfaction – Continual Quality Improvement 15

Where Asterisk Fits Creative Innovation – Customer Satisfaction – Continual Quality Improvement 16

Who Uses Asterisk? § Asterisk scales from very small deployments to massive multiserver clusters. § Asterisk is particular appealing in cost-conscious environments including SMB, Midsize Enterprise education, government agencies and not-for-profit organizations Creative Innovation – Customer Satisfaction – Continual Quality Improvement 17

How does Digium fit into Asterisk? Creative Innovation – Customer Satisfaction – Continual Quality Improvement 18

Corporate Roles Creative Innovation – Customer Satisfaction – Continual Quality Improvement 19

Switchvox – A Smarter Approach to Unified Communications Creative Innovation – Customer Satisfaction – Continual Quality Improvement 20

Switchvox The Quick List Creative Innovation – Customer Satisfaction – Continual Quality Improvement 21

❶ NO VENDOR LOCK-IN Creative Innovation – Customer Satisfaction – Continual Quality Improvement 22

❷ ALL FEATURES INCLUDED § Easy web-based management § IVR (Interactive Voice Response) § Automatic Call Distribution (Queues) § Web User Portal § Simple, Effective Reporting § Faxes to Email § Voicemail to Email § Call Log § Call Recording § Automatic Backups § Call Rules § Customizable Features § Call Cascade § Call Block § Advanced Visibility with The Switchboard Creative Innovation – Customer Satisfaction – Continual Quality Improvement 23

❸ FUTURE PROOF SWITCHVOX MOBILE RECORDING Enterprise features at a price you can afford Creative Innovation – Customer Satisfaction – Continual Quality Improvement CALL QUEUES 24

❹ EASY TO USE Switchboard Control from Endpoints Incoming Call Profile • Dual system registrations • Upload ring tones • Distinctive ring/ring hints • Multiple language support • SNMP Creative Innovation – Customer Satisfaction – Continual Quality Improvement 25

❺ MANY PRODUCTS IN ONE Creative Innovation – Customer Satisfaction – Continual Quality Improvement 26

Saves Big Money 120, 000. 00 100, 000. 00 $ 80, 000. 00 $ 60, 000. 00 Other $ 40, 000. 00 $ 20, 000. 00 Switchvox Other Switchvox $Initial Investment 5 Year Total Cost Creative Innovation – Customer Satisfaction – Continual Quality Improvement 27

Thank You! www. digium. com Creative Innovation – Customer Satisfaction – Continual Quality Improvement 28