Discovery Machines From the Higgs Boson to New

Discovery Machines From the Higgs Boson to New Physics Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Discovery Machines A public event on high energy physics infrastructures Francesca Scianitti, INFN Communications Office The context – The FCC Week 2016 in Rome Goals and target audience Scientists and artists on stage The storyboard Contents in three acts Feedbacks Organization: critical aspects Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

The context - FCC Week 2016 http: //fccw 2016. web. cern. ch/fccw 2016/ Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Goals and target audience Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Goals and target audience During the week of study on the international project for a big future accelerator of particles (FCC Week 2016), INFN and CERN organize a public event on the infrastructures for basic research. Among the protagonists, the Italian physicists engaged in the research at CERN, the story of the recent findings and future challenges of particle physics, the different points of view on the impact of technology and infrastructure for the research on the economy and on society. The videos and images that will accompany the story, along with the music of Umberto Petrin and Stefano Benni’s voice, will lead the audience to discover some of the mysteries about the structure and evolution of the Universe and of the ideas that are at the frontier of our knowledge. Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

On Stage… Act n. 1 LHC and beyond: from the Higgs Boson to New Physics FABIOLA GIANOTTI, Director General of CERN FERNANDO FERRONI, president of INFN Act n. 2 New machines for new physics MICHELANGELO MANGANO, theoretical physicist at CERN GUIDO TONELLI, INFN - CMS experiment (CERN) Act n. 3 Economic social impact of research infrastructures SERGIO BERTOLUCCI, INFN - former director of research at CERN MASSIMO FLORIO, economist, Università degli Studi di Milano ANTONIO ZOCCOLI, Executive Board INFN - ATLAS (CERN) Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

But also… Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

The presenter Scientist and well known TV presenter Not an expert in particle physics, but a TV professional Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

The Storyboard SHOW START h. 21. 00 READING & PIANO: (The Aleph, Borges) (6’) EVENT PRESENTATION h. 21. 10 ACTN. 1: LHC and beyond: from the Higgs Boson to New Physics (31‘) DIALOGUE with GIANOTTI & FERRONI (12’) VIDEO projection “DARK MATTER” (3’) h. 21. 25 DIALOGUE with GIANOTTI & FERRONI (12’) READING & PIANO (“Piccola Cosmogonia Portatile” di Raymond Queneau) (4’) h. 21. 41 ACT N. 2: New machines for New Physics (31’) DIALOGUE with MANGANO and TONELLI (12’) VIDEO projection “CERN and the Rise of Standard Model” (4’) h. 22. 00 DIALOGUE with MANGANO and TONELLI (10’) LIVE DRAWING & PIANO (5’) Act N. 3: Socio-Economic impact of research infrastructures (25’) DIALOGUE with BERTOLUCCI, FLORIO, ZOCCOLI (21’) FINAL DIALOGUE with GIANOTTI, FERRONI and FLORIO (3’) CONCLUSION (1’) Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016 h. 22

Music & Readings Borges and Queneau help giving a glimpse to the Universe Borges, “The Apleph“ Queneau, “Little Portable Cosmogony” Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Music & Drawing Live drawing of particle tracks on piano rhythms Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Contents The main scheme was proposed by INFN Communications Office on the basis of previous successful experiences and calibrated on the specific context (multiple target, focus on machines and their impact) General contents were agreed with the FCC Project management and approved by INFN and CERN management Specific aspects and questions were agreed with the speakers of the each act. Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Act n. 1 From the Higgs Boson to New Physics FABIOLA GIANOTTI FERNANDO FERRONI CERN DG INFN President Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Act n. 1 From the Higgs Boson to New Physics Higgs Boson discovery is not an end point: it opens the door to the Physics of the 21 st century New questions: we know only the 4% of the Universe, what about the rest? The theory that has been confirmed with the Higgs Boson discovery is incomplete. Which direction has to be chosen to explore beyond that theory? Is the LHC enough? Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Act n. 2 New Machines for New Physics MICHELANGELO MANGANO CERN Theo. physicist GUIDO TONELLI INFN Exp. physicist Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Act n. 2 New Machines for New Physics Exploration is a major goal of fundamental research New machines will be needed in the future to enlarge our knowledge on the universe at high energy (a path with intermediate phases: LHC, Hi. Lumi, FCC Study) The progress of technologies and competencies have to be continuous. Any interruption would mean lost in time, capabilities and money. To optimize machines improvements, the international community need to share a common plan and establish industrial partnerships Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Act n. 3 Impact of research infrastructures BERTOLUCCI Former CERN Research Director MASSIMO FLORIO Economist ANTONIO ZOCCOLI INFN Executive Board Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Act n. 3 Socio-economic impact of research infrastructures Research infrastructures impact can be measured in terms of technology transfer but not only. Other impact factors are: young researchers training, scientific publication, new markets, public services, industrial contracts… Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Finally… 900 people were seated in the Auditorium Sinopoli hall 300 of them were invited: about 200 FCC Week attendees and 100 invited VIPs (embassies, INFN divisions’ directors, rectors of universities, journalists, industry representatives) 600 of them paid a ticket (5 euros) CERN people followed the event through the CERN webcast service The main sponsor (ASG Superconductors) expressed great satisfaction Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Organization Critical Aspects The agreement with the FCC Week 2016 organizing team on the public event goals Managing the communication of an event involving CERN DG Fabiola Gianotti. The need to share communication actions with the FCC Week organizing team and not only with press office, which is the institutional counterpart. Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016

Drawing the idea of “exploration”… Francesca Scianitti – EPPCN Meeting – Rome, May 9 th 2016