Direct Marketing Daniel Keeble Hung Nguyen Definiton Direct

Direct Marketing Daniel Keeble, Hung Nguyen

Definiton • Direct marketing is an interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. • Direct marketing is a database-driven process of directly communicating with targeted customers or prospects using any medium to obtain a measurable response or transaction via one or multiple channels.

Conceptual Model of Direct Marketing

What is Direct Marketing? • Direct marketing brings the message directly to the customer. • Telemarketing is perhaps one of the most well known- and almost universal. • Telemarketing involves calling customers one at a time in an effort to make them purchase. • People handing out flyers on the street is also class as Telemarketing.

Direct mail • Direct mail is commonly used form of direct marketing. – This can happen when marketer develop, or purchase a list of name, and addresses then sent the advertising mail. • The far less expensive way of doing this is by email (spam). – Links within the email can direct customer to the seller website.

Graphics • It is important for the direct marketers to get the message across quickly as most of the marketing is excluded as fast as its sent out. • The website for example need to be simple for anyone to use and easy. • The email/post needs to be memorable and attract users attention.