DIGITALBRANDING ASSESSMENT Students Groups Sara Abdulla Arwa Abdulla

DIGITAL-BRANDING ASSESSMENT Students Groups: Sara Abdulla Arwa Abdulla

HISTORICAL INFORMATION ABOUT MOHAMMED SAEED HARIB Ø Ø Ø Ø UAE Nationality Born in Dubai in 1978 His major is General Arts and Animation Studied at North Eastern University in Boston between 1995 and 2001 left TECOM in 2005 to pursue his dream The creator of the FREEJ & MANDOOS worlds First 3 D cartoon animator from the Middle East

TWITTER Ø 21. 4 k tweets Ø 28. 1 K followers 408 Following Joined twitter on July 2009 Ø Ø o Tweet about several things: § MANDOOS Episodes § Advertisements § News § Pictures & videos

INSTAGRAM 34. 1 k followers Ø 1, 161 following Ø 4, 673 posts Ø Photos incudes: § Selfies § Events § Pictures with people § Videos § Horse Riding Ø

YOUTUBE Ø 2 channels Ø FREEJ and MANDOOS channel includes: § Episodes of all FREEJ seasons § Episodes of MANDOOS for the first season § some of cartoon advertisements

VALUES &CONSISTENCY Values Ø Ø Ø Ø Achievement Collaboration Confidence Creativity Efficiency Innovation Success Consistency Ø § § § There is a consistency in branding: Profile image and bio Instagram updates The type of information that he share it with his followers Tweets and photos on Instagram reflect to him connected with audience

THE GAP Cartoons Ø (MANDOOS) Cartoon was not target all ages just children, while (FREEJ) was attracted both adults and children Twitter Account Ø He do not update his Twitter account regularly

RECOMMENDATIONS Ø Viewers § Ø New season of MANDOOS cartoon, it should be attracted all generations, that it makes more interesting and motivated Social Media § His twitter account need to be active every time to enable many people to retweet his latest news, and new ideas because people interested his career.

A certain Platform (Twitter) More active Platform (Instagram)

EXPRESSING MORE VALUES IN THEIR BRANDDEVELOPMENT? HOW? Ø Caring § Teach children our culture, that it is very important, even we live in modern life Ø Responsibility § Express the Emirati’s environment and Emirate’s culture through this animation cartoon

REFERENCES http: //www. thenational. ae/storyimage/AB/20141214/BLOGS/141219517/AR/0/&Max. W=6 40&image. Version=default&AR-141219517. jpg http: //www. freej. ae/en/content. aspx? P=P 3 jx 9 bmr. HWGWwohnl. VMymg%3 D%3 D https: //twitter. com/MSHARIB https: //instagram. com/msharib/ https: //www. youtube. com/channel/UCN 4 el. Ms. IJ 1 Ni. F 8 Pd. ETixj. LA https: //www. youtube. com/channel/UCSkbzu 9 vsz. Pa 7 ou. Q 25 AYpsg https: //en. wikipedia. org/wiki/Mohammed_Saeed_Harib http: //www. freej. ae/en/Default. aspx http: //www. dohafilminstitute. com/blog/people-in-film-mohammed-saeed-harib https: //twitter. com/mandoosseries

THANKS FOR YOUR WATCHING