Digital Transformation GEs story Canan Ozsoy President CEO

Digital Transformation: GE’s story Canan Ozsoy President & CEO, GE Turkey 14 October 2016, IP 2016, Istanbul Imagination at work

Innovation @ GE … Creative collaboration and the power of the collective, with a focus on customer outcomes

GE is Transforming Invest + Disrupt Divest Consumer Financing Appliances Capital GE Aviation Synchrony Industrial Alstom Digital GE Power Renewables GE Digital GE Transportation GE Energy Mgmt Thermal Predix GE Healthcare GE Oil & Gas Grid Vertical Finance GE Lighting Culture + Transformation The first Digital Industrial company 3 GE Title or job number 3 9/15/2020

GE Today DIGITAL INDUSTRIAL: Leading a new productivity revolution GREAT PORTFOLIO: Solving big global problems GE STORE: Foundation for world-class performance VALUE: Win in the market, build with investors CULTURE: Simplification for customer outcomes 4

Digital Industrial Portfolio

The Digital Transformation How we are evolving Increased opportunities for software-defined everything; & data as a revenue generator New Business Models GE Digital Wind Farm Current, powered by GE Speed of change requires months to days, scalability Cloud-based Platform Predix Industrial Internet Operating System Building on current IT investments and assets Convergence of IT & OT GE Digital 6

The GE Store Our competitive advantage POWER Combustion science and services, installed base We drive enterprise advantages AVIATION that benefit the entire company Advanced materials, through the “GE Store” – where manufacturing, and engineering every business in GE can share productivity and access the same technology, markets, structure and intellect. The value of the GE Store is GLOBAL GROWTH captured by faster growth HEALTHCARE ORGANIZATION at higher margins—it makes Diagnostics technology—a firstthe totality of GE more mover and anchor in GE DIGITAL competitive than the parts. growth markets No other company has the ability to transfer intellect and technology as we can through the GE Store. ENERGY MANAGEMENT Electrification, controls and power conversion technology CULTURE & SIMPLIFICATION GLOBAL RESEARCH CENTER RENEWABLE ENERGY Sustainable power systems and storage OIL & GAS Services and technology— a first-mover in growth regions LIGHTING LED is gateway to energy efficiency TRANSPORTATION Engine technology and localization in growth regions 7 7 GE Title or job number 9/15/2020

Title or Job Number | XX Month 201 X See tutorial regarding confidentiality disclosures. 8

Our thinking Working with partner and customers to solve problems locally … Driving entrepreneurship & SME growth in the industrial space …. With advanced manufacturing & industrial internet We will lead shaping and driving the passion for technology democratization & utilization among a fast-growing entrepreneurial start-up community with the goal of strengthening localized innovation, localization, supply chain With partners, build an ecosystem that attracts entrepreneurs and supply chain vendors to work on revolutionary technologies … solving for customers’ needs and give innovation & entrepreneurship business context that drives outcomes & impact Innovation Centers Open Innovation with Partners Micromanufacturing & GE Garages Entrepreneurship & startups GE Ventures Fastworks & culture

FASTWORKS IS DESIGNED TO ENSURE WE WORK ON THINGS THAT MATTER MOST TO OUR CUSTOMERS • Faster and smarter in everything we do • Test assumptions to learn • Get customer – validated truths early • Create innovative solutions that drive commercial success • Simpler, more collaborative & easier to do business with ITS ABOUT CREATING A CULTURE OF EXPERIMENTATION

THE FASTWORKS FRAMEWORK Customer Need Pivot or Persevere Discover and frame the challenge/opportunity Based on customer validation: Persevere, Pivot or Stop Potential Solution Propose a solution to solve the customer need Learning Metrics Leap of Faith Assumptions Measure and explore customer actions & behaviors Identify assumptions, including commercial & technical MVPs Design and execute a series of tests to prove/disprove critical assumptions 11 GE Title or job number 9/15/2020

EMBEDDING & SCALING FASTWORKS Fast. Works Growth Fast. Works Everyday Customer Need Pivot or Persevere Based on customer validation: Persevere, Pivot or Stop Learning Metrics Measure & explore customer actions & behaviors Discover and frame the challenge/ opportunity Potential Solution Propose a solution to solve the customer need Leap of Faith Assumptions Identify assumptions, including MVPs commercial & technical Design & execute a series of tests to prove or disprove critical assumptions • Created a framework for projects • Consistent, simplified approach • 5000 leaders asking smarter questions • Changing mindset, holding people • Growth Boards for funding optimization • Speed to learning & stopping • Accelerating customer validated outcomes • NPI & process focus … 400+ projects accountable • Competency of experimentation • Focus on what matters to the customer (external / internal) 12 GE Title or job number 9/15/2020

Growth Boards P&L CEO CIO CTO SEED CMO/CCO II II I Co-Founders FW EIR GROWTH LAUNCH I GROWTH BOARD Review Team CFO I Cross-functional Team Full Growth Team 1 X 90 Days * < $50 k * 1 X 90 Days * < $100 k * 1 X <6 mth. * < $500 k * 1 X < 12 - 18 m * < $1 mm * 1 X < 24+ m* < $2 mm+ * 10 X 90 Days * < $100 k * 10 X 90 Days * < $200 k * 10 X <6 mth. * < $750 k * 10 X < 12 - 18 m * < $2 mm * 10 X < 24+ m* < $5 mm+ * Search For SHOULD YES or NO? HOW? Fight For TRACTION ONE CUSTOMER MARKET MANY CUSTOMER MARKETS SCALE CAPITALIZED SCALING 13 GE Title or job number 9/15/2020

WHAT ARE THE IMPLICATIONS FOR YOU? ü Get your hands dirty … experience the new mindset ü Empower your teams…get out of their way ü Create small dedicated teams … let them focus on what matters most ü Digital…think horizontal vs vertical ü Be Flexible…experiment, learn, iterate. Make it “safe to try” ü Humility is critical…its not about knowing the answer, its about asking better questions DISRUPT OR BE DISRUPTED 14 GE Title or job number 9/15/2020

GE has never stopped innovating; working with our customers to turn potential into progress We’re empowering employees – our most powerful catalysts for growth and innovation – to transform passion into purpose. That is how we build, move, power and cure the world. GE has stayed competitive for more than 130 years because of our relentless quest for progress. For us, progress is about getting better, being better, doing better. Guided by the GE Beliefs, we’re seeing a new generation of GE leaders rise to the challenge. 15

Empowering employees through a culture of Simplification GE Beliefs Fast. Works The way we act and lead The way we work Learning & Development Performance Development Competitive Compensation The way we unleash leaders’ intellect and imagination The way we grow as individuals and teams The way we drive accountability, execution and results

GE Beliefs offer a new mindset, spirit and behaviors to help us deliver on Simplification Customers determine our success Stay lean to go fast Learn and adapt to win Empower and inspire each other Deliver results in an uncertain world