Digital Signage Workshop Aaron Taylor Bright Sign Sales

Key Bright. Sign Applications • Retail • Point-of-Purchase Displays • Interactive Product Demos • Advertising and Promotions • Public/Corporate Spaces • Museum Exhibits • Trade Show Displays • Lobby Signage • Wayfinders • Menu Boards • Entertainment 2

Return on Investment In-store digital signage quickly pays for itself • End-cap signage promotion resulted in a 100 percent sales lift on the specific product • 3 times as many shoppers sign up daily for discounts when SMS texting was employed on in-store digital signage * Data from National Retail Federation session presented by Walmart and creative partner Studio Squared 3

Blue. Star Retail-In-A-Box Solution Makes deployment simple with all the components included – just add content! • 42" LCD Monitor • Universal Screen Mount • HD Digital Media Player 4 • Bright. Author Software • HDMI Cable • SD Card

Key Bright. Sign Benefits Easy to Use. • Everything you need is included - the hardware, the software and the networking abilities. Powerful Zones and Synchronization. • Multi-zone screen layouts and video walls of multiple screens are easily created for impressive displays. Astonishing Full HD Quality. • All Bright. Sign models support Full HD to ensure your sign is stunning. 5

Key Bright. Sign Benefits Interactivity and Control. • Engage your audience with interactive buttons, touch screens and more. Versatile Networking Options. • Easily change what's being displayed without having to physically go to the controller. Reliable Solid State Platform. • Its non-PC, solid state platform and slim, robust operating system offer the best in reliability. 6

Bright. Sign Models at a Glance Models are tailored to specific applications, so you pay only for the features you need! 7

Bright. Sign HD Product Line Looping Interactive Networked New! Bright. Control • CEC controls via HDMI • Less cabling, less costs, more flexibility 8

New! Bright. Sign TD 1012 Portable Tabletop Display Tower • Delivers digital signage where it is most needed • Requires NO external power or wiring • Runs for at least 12 hours on rechargeable batteries • Updates content through wireless networking 9

Bright. Author Create, publish and network presentations with ease FREE PC software that easily creates, publishes and networks digital signs 10

Bright. Author Create, publish and network presentations with ease Create: design full-screen, multi-zone, looping, interactive & synchronized playlists with an easy to use visual-based interface 11

Bright. Author Create, publish and network presentations with ease Publish: create a complete presentation packet including content, playlists and controls ready to successfully playback on Bright. Sign 12

Bright. Author Create, publish and network presentations with ease Network: sends published presentations over a network and provides a network management 13

Bright. Sign Network Benefits Bright. Sign Network is an affordable subscriptionbased hosted service, providing…. • • • complete infrastructure to serve and support your network affordably freedom from hosting and maintaining your own network strong, reliable security using standard web technologies scalable service to support any size network intuitive user interface in Bright. Author to manage and maintain your network 14

Case Studies • Retail Networking • Menu Boards • Retail Interactivity • i. Pad Content Control 15

Case Study: Networking Largest French Retail Digital Signage Network • 2, 000 Bright. Sign networked controllers in all 80 French stores 16

Case Study: Menu Boards • All locations use dual screen menu boards • Custom zone layouts enable café to present multiple impressions on a single screen • Bright. Sign Network provides targeted monthly product specials and pricing updates from HQ 17

Case Study - Interactivity • ODLO Sportswear: Price tag barcode scan displays product facts & touch screen acts as product finder • MBT Shoes: Touch screen & RFID sensor in shoes trigger playback 18

i. Pad Content Control Unique exhibition tool for content delivery & interactivity • Select, play, pause and resume videos from Bright. Sign • Specify which videos to playback on show displays • Buick Regal demo allows buyers to select videos of the car’s features 19

Questions & More Information: www. brightsign. biz sales@brightsign. biz 20