DIGITAL SIGNAGE INS AND OUTS WITH BUILTIN So

DIGITAL SIGNAGE IN’S AND OUT’S WITH BUILT-IN So. C SOLUTIONS From the global market leader in digital signage media players

AGENDA § So. C Overview § So. C vs. Media Player Comparison § Comparison Demonstration

So. C DIGITAL SIGNAGE SOLUTIONS Definition § System-on-Chip (So. C) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players Digital signage media player So. C

So. C DIGITAL SIGNAGE SOLUTIONS History § Early generation products were restricted in capabilities Limited to simple image & video playback with minimal processing/graphics power § Consumer-grade operating systems Hindered content and software development COMPANY LAUNCHED SOFTWARE (OS) LINES SUPPORTED Samsung 2013 Tizen OS Most pro series Sony 2013 HTML 5 only Bravia series LG 2014 web. OS Most pro series Panasonic 2016 Android AF 1 series Philips 2016 Android All going forward Viewsonic 2016 Android CDM series Finlux 2016 Android Several series Sharp 2017 Android All going forward Toshiba 2017 Android One series

So. C DIGITAL SIGNAGE SOLUTIONS Adoption § Roughly 675, 000 digital signage So. C displays shipped in 2016 § Only about 10% of So. C displays shipped are using the So. C “smarts” most still use media players and PCs to drive the displays 2016 Digital Signage Display Global Sales So. C Displays Non-So. C Displays 2016 So. C Display Usage Use So. C "smarts" Use Media player Source: Futuresource Consulting (excludes videowall and interactive displays)

So. C DIGITAL SIGNAGE SOLUTIONS Advantages & Analysis § Primary advantage marketed is reduction of upfront costs Reduced/removed player costs Less cabling and mounting hardware Lower installation labor costs due to ease of installation Reduced power consumption § Total cost of ownership increases Scalability & limited features CMS compatibility Internet access requirements (also introduces security concerns) Costly/complicated servicing in event of failures

So. C VS. MEDIA PLAYERS So. C Media players § Embedded digital signage player built-into the display § Attachable digital signage player that connects to a display’s video & mounted on/near displays § Embeddable OPS (Open Pluggable Specification) media players can be inserted into displays that offer an OPS slot

So. C VS. MEDIA PLAYERS So. C Review Pros: § Purpose built for simple digital signage § Easy to use § Reduced cabling & power Cons: § Locks you into a solution Every So. C platform is different and not compatible with each other § Limited scalability & basis signage features § Single platform No upgradability or choice § Lower performing video & HTML capabilities § Restricted software, support & development integration § Limited partnerships with CMS

So. C VS. MEDIA PLAYERS Media Player Review Pros: § Purpose built for simple to complex digital signage applications (touch interactivity, video walls, modular HTML, 4 K , etc. ) § Easy to use § Scalable & sophisticated signage capabilities/features on a single platform § Wide range of products including OPS that are highly reliable & low power § Continual software updates and support § Wide range of CMS compatibility Cons: § Additional mounting and cabling required (HDMI, power) with the exception of the OPS players

BRIGHTSIGN-BASED EMBEDDED SOLUTIONS Bright. Sign HD-OPS & Bright. Sign Built-In § When an embedded solution is based on a robust, reliable and market leading media player, many So. C hurdles are removed Bright. Sign HD-OPS AVNU Bright. Sign Built-In Commercial Grade Touch Screen with Po. E 10”-32” sizes Industrial Image Bright. Sign Built-In Commercial Grade Touch Screen from 10”-55” sizes

DIRECT COMPARISON Digital Signage Benchmark Results: Complete www. digitalsignagebenchmark. com

DIRECT COMPARISON Digital Signage Benchmark Results: Built-In/So. C www. digitalsignagebenchmark. com

So. C VS. MEDIA PLAYERS Conclusions § So. C technology is here to stay and the technology is maturing, but ultimately the decision to purchase or use an So. C vs an external media player should be decided on a case-by-case basis for the application required § Users that place a premium on performance, reliability and scalable software will likely continue to rely upon external hardware or embeddable OPS solutions § Users that need basic signage will benefit the most from So. C solutions

COMPARISON DEMO Samsung Gen 4 LH 32 PMFP Multi-zone non-interactive sign • Image background • Video zone playing 1080 p H. 265 video (H. 265 not supported –video stutters) • Scrolling text ticker AVNU HS 123 Touchscreen Multi-zone Touch Interactive Sign • Image background • Added flower image touch interactivity to trigger video playback • Video zone playing 1080 p H. 265 video • Added HTML 5 animating ticker Bright. Sign XT Multi-zone Touch/Swipe HTML Interactive Sign • Image background • Flower image touch interactivity to trigger video playback • Added advanced HTML 5 swipe bouquet carousel • Video zone playing 1080 p H. 265 video • HTML animating ticker

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