Digital Signage Digital Advertizing 1 Digital Signage Digital

Digital Signage / Digital Advertizing 1

Digital Signage / Digital Advertizing The use of LCD displays to convey a message, instructions, information, directions, and advertise. 2

HOW it works 3

Networks • Single location (Like the previous slide) • Multiple locations • Word wide IP address is what makes it possible – Just like viewing a UPS remotely – you can also access a LCD remotely 4

KEY Applications • Advertisers – Purchase or rent a location to hang a LCD and then charge their clients time and space for when and where their adds are running. – – Example – Store, Video screen at end cap Example – Gas Station, Video screen at Pump Example – Airport, Video screen hanging in Hallways. Example - Check out line, Video screen in check out isle 5

KEY Applications • Large property owners – Use digital signage to communicate information to patrons. – – – Example – Daily event board Example - Directions Example – Emergency, evacuation routes 6

KEY Applications • Retail / Restaurant – Retailers are using LCD monitors to communicate promotions, pricing, general marketing and mechandizing. – Large digital signage networks reduce the need for printing. Increase the time to market, and can offer tremendous savings in time and resources. – For example Wendy’s creates a new. 99 cent desert. – 10, 000 stores, new labels @ $1. 50 each = $15, 000 – 10, 000 stores @ ½ hour to manually change all menu boards @ $40 per hour. = $20, 000 for one menu change. – Posters $4 each = $40, 000 Possible total costs for a menu addition = $75, 000 7

Companies Supplying the market • Advertisers – – – Apollo Display Technologies, Corp. 85 Remington Blvd Ronkonkoma, NY 11779 Broad Sign 827 S. Bridgeway Pl. Suite 110 Eagle, ID 83616 -6097 C-nario Inc. 580 Broadway, Suite 608 New York, NY 10012 USA 8

– – • ADFLOW 203 North La. Salle Street, Suite 2100 Chicago, IL, U. S. A. 60601 En. Qii North America 134 West 26 th St Suite 900 New York, NY 10001 Black Box 1000 Park Drive Lawrence, PA 15055 -1018 http: //www. digitalsignagetoday. com/vendor_directory. php? pa ge_curr=2&cat_id=0 9

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Market Size • Multi. Media Intelligence has predicted that the digital signage market will more than double in size by 2012, having grown by 34 per cent from 2007 to 2008. • The current annual consumption 1. 1 million of displays will rise to consume 2. 3 million by 2012 • To date CNA has identified over 226 companies supplying Product and Software solutions to the Digital Signage Market. 11

Lotteries 12

• 2007 U. S. lottery sales: $23. 1 billion 2007 U. S. instant ticket sales: $30. 6 billion • Lotteries are operated and regulated by national, state or provincial governments, and cities. • Lottery tickets are sold at more than 240, 000 locations in North America, most of which are retail outlets such as convenience stores, gas stations and supermarkets. • Retailers are paid a small commission on tickets sold, ranging from 5 to 8 percent, usually with bonuses for the sale of winning tickets or exceeding sales goals. 13

Lotto Lottery Terminals are POS stations – – – Printers Scanners Terminals Link to Major Lottery Venders and Manufactures http: //www. lotteryinsider. com/vendors/index. htm Intralot – Started up the State Arkansas in 45 days at 1, 500 locations Scientific Games – Chip Peagler. 14