Digital Publishing at Palgrave Macmillan Alison Jones alison
Digital Publishing at Palgrave Macmillan Alison Jones alison. jones@palgrave. com @bookstothesky
MRW n n Dynamic, XML-based, frequently updated Business model: subscription (moving to hybrid) Channel: direct via Online Sales teams DRM: irrelevant
Journals n n Semi-dynamic, PDF/HTMLbased, regular new content Business model: subscription (plus doc del) Channel: direct via Online Sales teams DRM: unnecessary
Monographs n n Static, PDF (moving to e. Pub) Business models: Via Connect: perpetual access ¨ Via aggregators: subscription/loan; PDA pilots ¨ n Channel: Connect - direct via Palgrave Online Sales teams ¨ Indirect - via aggregators (eg Net. Library, Dawson) ¨ n DRM: social on Connect, by platform for 3 rd parties
Business and professional n n Static, PDF and e. Pub Channel: ¨ Connect - direct via Palgrave Online Sales teams ¨ Indirect: n n n To libraries via aggregators (eg Net. Library, EBL) To individuals via wholesale/retail channels (eg Overdrive) DRM: social on Connect, by platform for 3 rd parties
Trade Static, PDF- and e. Pub based n Channel: Indirect via retail/wholesale partners eg i. Books, Amazon, Overdrive, Ingram n DRM: by platform for 3 rd parties n
Textbooks n n Little currently available digitally – high threat of piracy, challenging business model Channels: ¨ Indirect via retail/wholesale and technology partners eg Course. Smart, Vital. Source, Scroll. Motion et al
Other n Elearning products ¨ Business model: ¨ Channel: direct ¨ DRM: irrelevant n subscription Mobile apps ¨ Business model: download ¨ Channel: 3 rd parties, eg i. Phone ¨ DRM: by channel
Brave new world… New business models: rental, PDA, apps n New players: Apple, Google n New standards: ISTC, ISBN-A, DOIs n New requirements: UGC, personalization, updates, multimedia, permissive DRM n New expectations: downward pressure on prices, simultaneous print/digital n
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