Digital media trends Does the ICT remain ICT

Digital media trends - Does the ICT remain ICT? Tiit Tammiste EMT CIO

2 kuupäev ja presentatsiooni pealkiri Does the ICT remain ICT? Telecommuni cations Media and entertaiment Multimedia industry IP everywhere Content services ICT IT Same services – Different terminals

3 kuupäev ja presentatsiooni pealkiri A Trillion Dollars a Year by 2012 Media and entertainment Network services Handsets and consumer electronics Corporate applications and services Web 2. 0 communities and services Software products and services Mobile platforms, operating systems Network operators Handset manufacturers Web powerhouses IT megavendors Consumer electronics Platform vendors

4 kuupäev ja presentatsiooni pealkiri Our Industries Are Converging In so many different ways… Voice and Data Network Fixed and Mobile Network Web Service Convergence and Mashups Zillow. com Web and Communications Convergence Media and Web Convergence Media and Communications Convergence Device Convergence Skype But what do users really want…

5 kuupäev ja presentatsiooni pealkiri The converged lifestyle…

6 kuupäev ja presentatsiooni pealkiri Communications 2. 0 Delivering the Converged Lifestyle Telco Media Hosting Screens Service Delivery Create Manage Experience Platform Services Experience Any Content, Any Network, Any Screen

7 kuupäev ja presentatsiooni pealkiri Any Content, Any Network, Any Screen Multi-screen Baseball Experiences

8 kuupäev ja presentatsiooni pealkiri Enterprise Web 2. 0 Is Unavoidable Demographics • Digital natives • Architecture of participation • New personal computing behaviors • Blending of work and leisure • Unified communications • Grass-roots behavior • Control over computing • Workplace expectations • Workplace behaviors • Worker capabilities Consumerization • Free technology • Personal computing technology • Long-tail economics • Global-class computing

9 kuupäev ja presentatsiooni pealkiri Web 2. 0 • Community – Architecture of participation – Collective intelligence – User-created content • Technology – Web platforms – Rich Internet Applications • Business models – – Micropayments Revenue sharing Long-tail economics Mashup syndication Social Software • Social Networking – Locating interesting people and content – Social profiles – Social network analysis • Social Collaboration – – – Working with interesting people and content Wikis and blogs Instant messaging Virtual worlds Collaborative office • Social Publishing – Sharing interesting content – Social tagging – Social validation Enterprise Web 2. 0 (EW 2. 0) covers Web 2. 0 technologies as applied to the enterprise. Enterprise 2. 0 (E 2. 0) concentrates more on social software technologies employed to enhance internal enterprise operations. E 2. 0 depends on freeform environments to promote beneficial emergence.

10 kuupäev ja presentatsiooni pealkiri Characteristics of E 2. 0 • People – – – – Social and informal Messy (disorganized) Intuitive (inexplicit) Unmethodical and in-exhaustive Wasteful Inconsistent Who-not-what rule takes precedence (emotions-relationships-trust) • Patterns, processes, affinities, skills, interests and social order(s) emerge and evolve E 2. 0 leverages how people work by mirroring • • Freeform simplicity Informal Socially enabled Participative A person who cannot live in society, or does not need to because he is self-sufficient, is either a beast or a god. (Aristotle) We have been developing social processes for 2, 000 years (12, 000 years since the development of agriculture). Why try to reengineer social processes? (Austin) Complexity is in the social network. Vendors try to put complexity in software. Social software should keep the complexity in the social network. (Mayfield) In a world where we can organize information any way we want, nothing needs to be categorized … everything can live in a state of limbo in the miscellaneous category until we need it and then, and only then, does it need to be grouped, filtered, sorted for our immediate consumption. (Weinberger) Photo © 2005 TMAustin

11 kuupäev ja presentatsiooni pealkiri Rebalancing Focus — Deconstructing Collaboration and Enterprise 2. 0 Enterprises overload communicati on channels with all forms of collaboration — parse activity into modes and support more specifically. Collaboration Mode Primary Role Examples Communicate Broadcast, notify Body language, email, texting Coordinate Projects, activities Informal predominant Community Support Persistent expertise, interest, affinity Peer help, pro-social, virtual Social Relationship Support Opt-in, Improving lubricate working interpersonal relationships interactions Focus Low High Traditional Enterprise 2. 0

12 kuupäev ja presentatsiooni pealkiri Customer Challenges with communication Environment: chaotic, cost-conscious, fragmented, and demanding Communication Overload How can I prioritize and react to the sheer volume of communications and be more productive? Global/Distributed Customers, Partners and Teams How can I get a global organization to act in concert across boundaries? High Cost of Communications How can I leverage existing enterprise infrastructure and the Internet to lower communications costs? Disparate, Complex Networks How can I integrate my communications and PC networking infrastructures?

13 kuupäev ja presentatsiooni pealkiri Who's the Future? Digital Native Source: Neopets Digital Immigrant Source: Second Life

14 kuupäev ja presentatsiooni pealkiri How Will the Digital Natives Want to Shop? Digital Native Digital Immigrant Want to shop in their world or context New sales channels Want continuity between offline/online and all channels Full multichannel experience Expect immediate access to all information Full transparency to retail information, in real time Want to shop socially Collaboration and word of mouth

15 kuupäev ja presentatsiooni pealkiri Like. com — Visual Search

16 kuupäev ja presentatsiooni pealkiri Retail Mobile Commerce: m. Poria Example Go! Mobile

17 kuupäev ja presentatsiooni pealkiri Shopping in "Other" Worlds: The Sims 2 H&M Fashion Stuff

18 kuupäev ja presentatsiooni pealkiri Social Shopping 5% of traffic from My. Space — at least double the traffic from MSN and Yahoo Search combined — Biz. Report, March 2007

19 kuupäev ja presentatsiooni pealkiri Mobile Web Trends • Multiple platforms • Technical fragmentation • Handset browsing habits will grow slowly • Proliferation, new device categories Users • Limited midlife updates Mobile Devices Platforms and Technology • Increasing technical sophistication means mobile devices are better Web citizens • Falling prices • Web providers will lead mobile innovation • Content adaptation will be important • Ecosystem battles Content and Services Business Infrastructure Operators and Networks • The mobile Web will be broadly affordable • Capacity will be adequate • M-payment disappointments • Location services will be key • Personalization will be more important than searching

20 kuupäev ja presentatsiooni pealkiri Mobile Application Adoption “At what stage is your company in the adoption of these mobile applications? ” In production/upgrade underway/initial rollout 71% Wireless email Content/information for employees 23% 25% 20% Field service applications 27% 18% Customer facing applications Instant messaging SMS alerts Inventory management 14% 43% Sales force applications Logistics applications 16% 69% Personalized contacts and calendar 23% 15% 27% 31% 41% 30% Evaluating/piloting 17% 20% Adoption shifts to LOB applications 16% 13% Base: 404 executives at North American and European enterprises Source: Forrester's Business Technographics® March 2006 North American And European Enterprise Network And Telecommunications Surveys

21 kuupäev ja presentatsiooni pealkiri Business wants connected mobile solutions 245 Million converged mobile devices by 2010 34. 1% YOY % shipping growth Converged Mobile Phones 30 18. 6% Mobile PCs 20 5. 8% Mobile Phones 10 0 SOURCE: Gartner Dataquest, and IDC 2006 3. 9% Desktop PCs 2006 -2010

22 kuupäev ja presentatsiooni pealkiri Mobile Carriers: Searching for a Role in a Multichannel World New Businesses Mobile Wireless Broadband DSL Cable Fiber …. . Consumers don't really care about the bearer Traditional Businesses Innovative Businesses TV M 2 M Wireless e-mail Advertising-funded services Payments Media sales Corporate apps. Web 2. 0 Mobile Voice and New roles for cellular? Data Blue Oceans Redefine the market Red Oceans Fierce competition Pink Oceans Strong competition

23 kuupäev ja presentatsiooni pealkiri Portal Fabric: Users Become the Center of Their Own 'Portal Universe' Banking Portal Megaportal Government Portal Work Portal Today • Portals aggregate and eliminate stovepipes of content and data, but often a new level of stovepipes is created in a multiple portal environment. Tomorrow • Portals will be aggregated and this level of stovepipes will disappear.

24 kuupäev ja presentatsiooni pealkiri Applications for the Real World Web Smart Objects and Packaging Know identity, location, owner, history, safety, environment … Behavior-based Pricing Models Usage, risk Remote Sensing Tracking, control, compliance monitoring, healthcare Machine to Machine Local distributed decisions and actions Augmented Reality Context-based information at point of decision/action Sociable Products Recognize owner, sensitive to context Unifying Digital and Physical Worlds