Digital media project 101 Module 1 Introduction to

Digital media project 101

Module 1: Introduction to digital media: Digital media project 101 The six common major stages 1 - Site definition and planning 2 - Information architecture 3 - Site design 4 - Site construction 5 - Site marketing 6 - Tracking, evaluation, and maintenance Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 1. Before you begin Goals + needs? Site specification What, why & how? Schedule Budget Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 1. 1 Planning stage The key for successful project is the right people for the right job. Content is the king. Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 Planning : Project Goals Define 2 -3 essential goals as a project cornerstone; development strategy, timespan, resources. . . Remember, there is life after the launch as well Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 Planning : Know your audience The user knowledge, background, interests and needs WILL vary. Visual design has to start from the user’s point of view without losing the brand values Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 Planning : Content inventory & development Usually the hardest & most time-consuming part of the project Remember strict deadlines on content delivery Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 1. 2 Developing a site specification The site specification is the planning team's statement of core goals, values, and intent, to provide the ultimate policy direction for everything that comes next. Includes at least the content, budget, schedule, and technical aspects of the Web site. Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 Specification: Goals & strategies The mission statement and how will the project support it? the Primary target group? How will the success be measured? Hits, users, survey. . . ? Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 Specification: Production issues How many pages/sections? Define the final amount as early as possible. Budget vs project size Responsibilities; crew & client Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 2. The development stage The six common major stages 1 - Site definition and planning 2 - Information architecture 3 - Site design 4 - Site construction 5 - Site marketing 6 - Tracking, evaluation, and maintenance Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 Development: planning stage checklist Production responsibilities Tech issues: Server platform Browser & plugin requirements Bandwidth requirements Accessibility features Database? Rich media? Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 Development: Information architecture Detailed site design specs, description of site content Site maps, thumbnails, outlines, TOC Detailed technical support specification Browser technology supported Connection speed supported Web server and server resources Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media: Digital media project 101 Development: Information architecture Tech proposal: what & how? A schedule for implementing the site design and construction One or more site prototypes of multiple pages Multiple design / interface design comps Sami Niemelä | sn@neocite. com

Module 1: Introduction to digital media Typical project lifecycle Meeting Proposal Publication Proposal acceptance or a revision Client Marketing Project mngt. Creative Tech Content proofs etc Sami Niemelä | sn@neocite. com